Systemsof
Resilience
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Jordan Harper
IRIS
Executive Strategy Director
Digital Transformation
jordan.harper@iris-worldwide.com
@jordanharper
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Credit: HOST, Shudder Movies
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Image Credit: Gil Costa, Champalimaud Centre for the Unknown
Change=Fear
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Image Credit: Gil Costa, Champalimaud Centre for the Unknown
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Resilience
Survive
BounceBack
BounceBackandTransform
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Credit: Disney
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Butthatwasall
3yearsago!
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Progress
Time
2019
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Progress
Time
2022
(Intherealworld)
It’snotaboutpeople,
it’saboutsystems
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Systemsof
Resilience
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2
3
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Values
Walk your talk and own your story
Systems of
Resilience
1
Theveryidea
oftruthis
threatened
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We’remoreobsessedwithuncoveringthetruththanever
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Thestorythey’retelling Thestorythat’sbeing
toldaboutthem
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Thestorythey(were)telling Thestorythat’sbeing
toldaboutthem
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Yourvaluesand
purposehavenever
beenmorescrutinized
Buildresilienceby
owningyourstory
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Alignment – Align your actions with
your narrative, or others will tell a more
credible version of your story.
Top to bottom – Consistency and clarity
are the key to resilience – live it from
marketing to employee experience.
Don’t fear change – Resilient stories
adapt to the world as it changes.
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2
3
Leadership
Stay curious and lead with wisdom
Systems of
Resilience
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“By not choosing values, you’re
just choosing an unconscious
set of values that you have
no control over.”
Tristan Harris, Center for Humane Technology
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EvenSwitzerlandcan’tbeSwitzerlandin2022
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Leadersmustembody
asetofvaluesand
leadwithwisdom
Birth 10 years 20 years 30 years 40 years 50 years 60 years 70 years
Intelligence
level
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Whatdowemeanbywisdom?
Birth 10 years 20 years 30 years 40 years 50 years 60 years 70 years
Intelligence
level
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Analyticspeed,energy,focus,conceptualcapacity
Fluid
intelligence
Birth 10 years 20 years 30 years 40 years 50 years 60 years 70 years
Intelligence
level
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Culturalintelligence,knowledge,combiningideas
Crystallized
intelligence
Fluid
intelligence
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Wisdom requires you to
leave your comfy leadership
bubble, to listen and to
understand.
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Bernard Looney
BP CEO
Challenged BP employees to
share ideas on how the
company could help with the
response to the Covid-19
pandemic
Marissa Mayer
Google employee #20
Asked all her direct reports
“What would make you not
resent your job?”
David Abney
UPS ex-Chairman
Went on a global ‘listening
tour’, asking employees and
customers to tell him what they
thought the company should
focus on going forward
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Bernard Looney
BP CEO
Challenged BP employees to
share ideas on how the
company could help with the
response to the Covid-19
pandemic
Marissa Mayer
Google employee #20
Asked all her direct reports
“What would make you not
resent your job?”
David Abney
UPS ex-Chairman
Went on a global ‘listening
tour’, asking employees and
customers to tell him what they
thought the company should
focus on going forward
30
Bernard Looney
BP CEO
Challenged BP employees to
share ideas on how the
company could help with the
response to the Covid-19
pandemic
Marissa Mayer
Google employee #20
Asked all her direct reports
“What would make you not
resent your job?”
David Abney
UPS ex-Chairman
Went on a global ‘listening
tour’, asking employees and
customers to tell him what they
thought the company should
focus on going forward
Buildresilienceby
connectingtoyour
organization
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Listen and understand – Travel, have
difficult conversations, experience
friction first-hand.
Be open and honest – show-up,
communicate often (answer or no), don’t
project false confidence.
Keep your promises – deliver on what
you say you will. The North Remembers.
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2
3
People
&Planet
Work out what matters, and mean it
Systems of
Resilience
3
Top5risksfacing
theworldoverthe
next5–10years
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1. Climate action failure
2. Extreme weather
3. Biodiversity loss
4. Natural resource crises
5. Human environmental
damage
Source: WEF Global Risks Report 2022
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Companiesarealsoexhibitingmortalityanddisease
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“When you get past worrying too
much about your mortality,
mattering is where you end up.”
John Maeda – Resilience in Tech Report 2022
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“Mattering is simply the perception
that others depend on us, are
interested in us and are concerned
with our fate – thinking about why
we should matter can exert a
powerful influence on our actions.”
John Maeda – Resilience in Tech Report 2022
2005 2022
Hamdi Ulukaya, Chobani CEO
Buildresilienceby
findingwhatmatters
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Adversity – in times of adversity, what
matters comes to the surface quickly.
Pick a challenge you’ve overcome.
Belief – how did you frame that
adversity in terms of what it meant to
you? What did you believe it meant?
Consequences – did the actions you
took in that moment reflect those
beliefs?
A
B
C
D
Dispute – were your beliefs accurate?
Could you have viewed the adversity in a
more optimistic way?
Adapted from Dr Martin Segman’s ABCD Framework
Digital
Experiment, and find your place
in the metaverse(s)
Systems of
Resilience
Systems of
Resilience
4
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The metaverse is already here
“Peloton is a metaverse of six million
rich people who have an immersive
experience trying to get fit without
leaving the house.”
— Prof. Scott Galloway
A digital world occupied by 58 million
daily active users across 180 countries
(Sounds an awful lot like a Metaverse)
How are you
showing up in the
multi-metaverse?
58m
>1.3bn
6m
58m
The
Real
World
6m
>1.3bn
Borders are
permeable –
cross them!
Buildresilienceby
adoptingwithagility
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Review – What new platforms, channels
or technologies did you successfully
experiment with in the last 2-3 years?
Codify agility – If you haven’t already,
actively adopt a fearless test-and-learn
digital mindset.
Built a multi-metaverse strategy –
consider how and where you should
show up authentically as a brand across
the metaverses…
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Diversity
Avoid tokenism and become
wholly welcoming
Systems of
Resilience
Systems of
Resilience
5
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Whenthedestination
isunknown,diversityis
asuperpower
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Diversitypledgeshaveyettoproducethewidespread
changesthatwerepromised
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Organizationaldiversityisa
pillarofresilienceonlywhenit
isn’ttickingboxes.Itistheidea
ofbeingwhollywelcoming
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Howweseeourselvesis
changing–identityisinflux
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Whollywelcomingisnotmakingassumptionsaboutgender
36% of US Shoppers have
purchased fashion outside
of their gender identity.
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Multipleidentitiesarethenorm,welcomethemall
As people engage with a multi-
metaversal world, they will create
and curate multiple identities, all of
which are ‘authentic’.
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“As we engineer things that affect
people’s lives, we need to think
about how we codify diversity.”
Frances Haugen, Facebook whistleblower
Buildresilienceby
buildingawholly
welcoming
environment
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Beyond people – Interrogate your
systems and processes, do they
welcome diversity or incentivize
conformity?
Encourage positive friction – Nobody
believes change is going to be easy,
encourage difficult conversations and
admit mistakes.
Walk the talk – Diversity is an outcome,
building inclusive, welcoming spaces
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2
3
Systems of
Resilience
Stand for something, tell your story,
and walk your talk
Values
1
Stay curious and lead with wisdom.
Leadership
2
Amplify what matters and make
a difference
People & planet
3
Consider diversity and all its benefits an
outcome of being Wholly Welcoming
Diversity 5
Be a pioneer in the multi-metaverse
Digital 4
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“If you don’t like change,
you’re going to like
irrelevance even less.”
General Eric Shinseki
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Jordan Harper
IRIS
Executive Strategy Director
Digital Transformation
jordan.harper@iris-worldwide.com
@jordanharper

Systems of Resilience