A short presentation for a milkshake. BTEC Media-advertising.

1. SMASH-SHAKE
A waffles and syrup flavoured milkshake

2. SMASHSHAKE
 A new milkshake brand set out to take a variety of desserts into
compact, tasty and affordable treats! Starting with our waffles and syrup
milkshake, we hope to produce many other great blended beverages :
 Cinnamon rolls
 Chocolate brownie
 Pecan pie
 Origin of ‘SmashShake’ comes from the idea all ingredients thrown
together, then ‘smashed up’ into a milkshake.

3. WAFFLE SYRUP SHAKE
 Our product is a thick and creamy milkshake made with real
ingredients.
 Combines the great taste of waffles, maple syrup and ice cream,
and crams it into one 250ml bottle.
 Contains calcium, which is good for bones.
 Compact enough for a small or packed bag!

4. WHO?
 After surveying, our target audience is between ages 16-21.
 Most lead a healthy lifestyle, however wouldn’t say they’re overly
healthy.
 50% preferred maple syrup.
 All agree on a min of 50p and max of £3.50
 Overall: Teenagers on a budget looking for a treat!

6. MARKET RESEARCH
 Wikipedia has lists of all companies and products for a variety of
food and drink.

7. MARKET RESEARCH
 There was room for more in milkshake category!
 Started to look at individual products…all very similar.
 Watched various advertisements for each.
 Took concepts into consideration.
 The decision…

9. THE ADVERT
 Have you heard of HowToBasic?
 Our advertisement is going to be strange, but
memorable.
 Will clearly display ingredients of the product
in a unique way.
 It might be a little messy…

10. THE ADVERT
 Want to appeal to a digital age.
 Want to stand out from others.
 Create something ‘viral’.
 Appeal to a young community.
 Create something humorous, visually exciting
and unique to the world outside of YouTube.

11. STORYBOARD

12. OUR AUDIENCE
 Will appeal as part of our digital age e.g.: Facebook/YouTube
 Hopefully should be recognized.
 People over the target age of 16-21 will be able to appreciate the
humor and unique concept.
 Encourages new ideas and products for treats rather than a fatty
food.

13. OUR AUDIENCE
 Will attract new buyers as it is a unique concept for a dairy
product.
 Contains less calories and more calcium than the real thing, with
the same great taste for a healthier lifestyle!
 Only costs £1.50 per 250ml bottle, like many other leading brands.

14. USP
 Our unique selling point is that the milk shake is an entirely new
flavour, no other company has done this before.
 Also, the advert focuses on a digital community rather than a dated
television community.
 It is a fun advertisement rather than realistic, which attracts a wider
audience.
 Choose our idea because it is fresh, and appeals to future minds.

15. TIME OF DAY
 Should be played during a family show where all audiences are
present. For example, Britain’s Got Talent.
 No earlier than 5pm and no later than 10pm.
 No content risk if timed appropriately.
 If too late, won’t appeal, too early won’t appeal.
 Sponsored by YouTube users?

16. IF ONLINE…
 The web has become the new place for advertisements…
 Pay YouTube users to advertise before their video = More
popularity for product.
 Also means target audience more likely to be watching certain
videos, e.g. Bloggers or Cooking Channels.

17. COSTS
 Minor production at first to get it onto the market, mass
production if it works. Contains real ingredients so costs will have to
be worked out from price- quantity.
 Camera/ Mic /Venue hire depend on situation. Media department
provide cameras and microphones, venue hire only needed if original
advert idea falls through.