SlideShare a Scribd company logo
1 of 14
Download to read offline
Terms of use
Privacy
Dashboard
Robo/Copy Trading
Settings
Russel
Analytics
Key Numbers
Profile
Positions
+7% ($5 691)
$12 600 0.09 BTC
SEP 12
SEP 13
SEP 14
SEP 15
SEP 16
SEP 17
SEP 18$22 400
$11 900
1H
1D
1W
1M
1Y
ALL
BALANCE
RETURN
BTC ESTI.
Generated by True P&L
Revenue per month
112,32%
OCT 20
420,02%
MAY 20
420,02%
APR 20
420,02%
MAR 20
-120,87%
JUN 20
150,65%
JUL 20
556,57%
AUG 20
-390,75%
SEP 20
Icanchangeyourmind
Binance
Connect Trader
russell@truepnl.com
in the space of Robo and
Copy-trading
TruePNL is a Robinhood
Backed by
2
Problems
Hundreds of millions of people want to multiply their funds
by investing or trading.

But don't have enough time or experience to learn to invest.
They are ready to face increased risks and consider
alternative ways of investment.
95%
of all traders lose money
because of a lack

of knowledge
SHORT FACT
overview
Platform
TruePNL is a platform for copy,
robo trading, and portfolio
tracker with a focus on
transparency and ease of use.
Copy-trading

Robo-trading
TruePNL gives access to hundreds

of professional traders’ strategies

with historically proven profitability.

Investors can passively earn by connecting
to a suitable trader/ robo strategy based

on proven historical performance and risk
score. Investors connect their brokers'
accounts by API and make their funds work
and earn using the best ready-made
strategies without non-trading risks

for the capital.

Portfolio tracker
for traders
TruePNL platform provides analytical reports
based on data from accounts connected

by API. A trader receives a detailed report

on his trading performance in just a few
clicks and is able to adjust individual
parameters at any time.
3
is to democratize
trading for all
TruePNL’s mission

We make trading transparent, approachable,
and understandable for both newcomers and
experts by providing them with professional
analytical tools and market-proven strategies.
4
flowUser
Become copytrader
01
Copy someone
02
Get report
03
User
Exchange
Connect

API
Order

flow
Profit
Subscribition
feeReward
Analytics
Rebate
5
opportunityMarket
The value of global alternative assets
will increase to $15.3 trillion by 2020
— PwC
$24 trillion worth of Digital Assets are projected to
be stored and transacted on the Blockchain by 2027
— The World Economic Forum
478 M
Global individuals with wealth > $100k
110 M
Global investors in Crypto-assets
6
strategy

Timelines
Go to market
2020 2021
October - November
Binance connector
December - February
Beta of Robo-trading module
December - February
Updated simple and clean UX/UI
2020 2021
January
Hit 20,000 users
February - March
Beta of copy-trading module
April - June
Mobile app development
Hit 50,000 users
2021 May
Beta of portfolio tracker
for Stock Market
2021 Q4
Public releases of portfolio
tracker and robo-trading
tool for stock markets
2022 Q3
ANOTHER GOALS:
January - March
Research activities
May-August
MVP of analytical reports
f rom traders using BitMEX
7
Go to market
We start in crypto due to the easy integration of crypto exchange
platforms, high market volatility, and lack of strong market competitors.
We plan to expand to traditional financial markets at the end of 2021.
8
RevenueBusiness model —
Businesses
Earn with orders flow
Additional monetization
Users
Monthly subscription and success fee
A trader can choose to pay the subscription
fee of $20 and the success fee of 10-20%. If
the success fee exceeds $20, no
subscription fee will be charged.
Exchange platforms offer from 10% to 50% commission
share of all trading volume going through TruePNL service.
Paid integration, Data Sales
Avg. trading volume of an user account that is using our strategies is 100k$.
Avg. exchange platform commission is 0.15% of the volume with a 25% rebate
rate . Avg. commission - 150$ per month and 37,5$ earning from an active user
from exchange rebate.
EXAMPLE
99
October 2020The Traction —
15 322
site visits a month
7
mentions in media
2
interviews
1 440
portfolios added
5 220
users registered
>20%
Avg. user base
growth per week
USERS
1 3 7 12 17 22 275 15 2510 20 30
10
MVP is ready
Team
Ruslan
Abdullin
СЕО
6yearsofexperienceasaCEO
inonline-marketing,startups,
ande-commercebusinesses.
COO/CEOofLukki.io
EXITTOP200Crypto-exchangesbyCMC2020—
FounderofTge.company
Marketing250+crypto-projectsworldwide
Viacheslav
Tiurdenev
СOO
4yearsofexperience

inmanagingITandblockchain
development
COO/CBDOofLukki.io
EXITTOP200Crypto-exchangesbyCMC2020—
Evgeniy
Ivanov
СТО
6+B2Bdevelopedprojectsfrom
scratchtocommercial
production.Agoodman

andAIenthusiast.
12+yearsoftechdevelopment,
last5yearsonCTO/Techlead
positions.
11
requirementFunding
$200k
for 8-10% in equity share
$100k
technology
$35k
marketing
$35k
operational
$5k
legal review
$20k
reserve
REQUIRED FUNDS
Goals for the seed round:
Crypt o-analytical tool with 2 connected
exchange platforms

Beta-version of Robo-trading tool

Clean & updated UX/UI

20,000 + users

$10k MRR
12
strategyExit
Fintech is a young and rapidly evolving sector, with valuations
often based on future potential. Our approach is to build a
company with robust revenues today, easing capital raises in
light of new market conditions.

There will be several opportunities for investors to exit along
as larger funding partners come in. TruePNL will consider
opportunities to be acquired by Tier-1 brokerage companies
in 4-7 years or plans to run an IPO in 7-10 years.

RECENT RESEMBLING EXITS:
Plaid.com
was acquired for $5.3B by Visa
Coinmarketcap.com
was acquired for $300M by
Binance (30M visitors per
month)
Blockfolio.com
was acquired for $150M
by FTX Exchange
13
Contacts
russell@truepnl.com
@rtgecompany
https://truepnl.com
14
Terms of use
Privacy
Dashboard
Robo/Copy Trading
Settings
Russel
Analytics
Key Numbers
Profile
Positions
+7% ($5 691)
$12 600 0.09 BTC
SEP 12
SEP 13
SEP 14
SEP 15
SEP 16
SEP 17
SEP 18$22 400
$11 900
1H
1D
1W
1M
1Y
ALL
BALANCE
RETURN
BTC ESTI.
Generated by True P&L
Revenue per month
112,32%
OCT 20
420,02%
MAY 20
420,02%
APR 20
420,02%
MAR 20
-120,87%
JUN 20
150,65%
JUL 20
556,57%
AUG20
-390,75%
SEP 20

More Related Content

More from FinTech Belgium

Pitch Ogloba Feb 2nd 2024 .pptx
Pitch Ogloba Feb 2nd 2024           .pptxPitch Ogloba Feb 2nd 2024           .pptx
Pitch Ogloba Feb 2nd 2024 .pptxFinTech Belgium
 
20240315 _E-Invoicing Digiteal. .pptx
20240315 _E-Invoicing Digiteal.    .pptx20240315 _E-Invoicing Digiteal.    .pptx
20240315 _E-Invoicing Digiteal. .pptxFinTech Belgium
 
04_Gambit_Laurent Bodson. .pptx
04_Gambit_Laurent Bodson.          .pptx04_Gambit_Laurent Bodson.          .pptx
04_Gambit_Laurent Bodson. .pptxFinTech Belgium
 
03_Discai_Dagmar Schouterden. .pdf
03_Discai_Dagmar Schouterden.       .pdf03_Discai_Dagmar Schouterden.       .pdf
03_Discai_Dagmar Schouterden. .pdfFinTech Belgium
 
01_DLA Piper_Nicolas Kalokyris. .pptx
01_DLA Piper_Nicolas Kalokyris.    .pptx01_DLA Piper_Nicolas Kalokyris.    .pptx
01_DLA Piper_Nicolas Kalokyris. .pptxFinTech Belgium
 
00_Main ppt_AI Act & EU AI Regulation.pptx
00_Main ppt_AI Act & EU AI Regulation.pptx00_Main ppt_AI Act & EU AI Regulation.pptx
00_Main ppt_AI Act & EU AI Regulation.pptxFinTech Belgium
 
00_MAIN_ppt Antwerp Acceleration Day.pptx.pdf
00_MAIN_ppt Antwerp Acceleration Day.pptx.pdf00_MAIN_ppt Antwerp Acceleration Day.pptx.pdf
00_MAIN_ppt Antwerp Acceleration Day.pptx.pdfFinTech Belgium
 
Fintech Belgium_Keynote_30012024[52].pdf
Fintech Belgium_Keynote_30012024[52].pdfFintech Belgium_Keynote_30012024[52].pdf
Fintech Belgium_Keynote_30012024[52].pdfFinTech Belgium
 
01_Voorstelling Argenta (Antwerp Acceleration Day).pptx
01_Voorstelling Argenta (Antwerp Acceleration Day).pptx01_Voorstelling Argenta (Antwerp Acceleration Day).pptx
01_Voorstelling Argenta (Antwerp Acceleration Day).pptxFinTech Belgium
 
AMS_04 Toon Daenen. .pptx
AMS_04 Toon Daenen.                .pptxAMS_04 Toon Daenen.                .pptx
AMS_04 Toon Daenen. .pptxFinTech Belgium
 
AMS_03 François De Witte_. .pptx
AMS_03 François De Witte_.         .pptxAMS_03 François De Witte_.         .pptx
AMS_03 François De Witte_. .pptxFinTech Belgium
 
AMS_01_Rie_.De Sordo Cock pptx
AMS_01_Rie_.De Sordo Cock           pptxAMS_01_Rie_.De Sordo Cock           pptx
AMS_01_Rie_.De Sordo Cock pptxFinTech Belgium
 
AMS_00 FTBE_0126_2024. .pptx
AMS_00 FTBE_0126_2024.             .pptxAMS_00 FTBE_0126_2024.             .pptx
AMS_00 FTBE_0126_2024. .pptxFinTech Belgium
 
S5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdf
S5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdfS5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdf
S5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdfFinTech Belgium
 
S5_3_3_Norway NEW VERSION OK to publish.pptx
S5_3_3_Norway NEW VERSION OK to publish.pptxS5_3_3_Norway NEW VERSION OK to publish.pptx
S5_3_3_Norway NEW VERSION OK to publish.pptxFinTech Belgium
 
S5_3_1_Czech Republic (Maria Staszkiewicz).pptx
S5_3_1_Czech Republic (Maria Staszkiewicz).pptxS5_3_1_Czech Republic (Maria Staszkiewicz).pptx
S5_3_1_Czech Republic (Maria Staszkiewicz).pptxFinTech Belgium
 
S5 _2_6_ Lithuania (Kamile Mazrime).pptx
S5 _2_6_ Lithuania (Kamile Mazrime).pptxS5 _2_6_ Lithuania (Kamile Mazrime).pptx
S5 _2_6_ Lithuania (Kamile Mazrime).pptxFinTech Belgium
 
S5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptx
S5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptxS5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptx
S5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptxFinTech Belgium
 
S5 _ 2 _4_Luxembourg (Luca Mancuso).pptx
S5 _ 2 _4_Luxembourg (Luca Mancuso).pptxS5 _ 2 _4_Luxembourg (Luca Mancuso).pptx
S5 _ 2 _4_Luxembourg (Luca Mancuso).pptxFinTech Belgium
 
S5_2_3_Singapore (Bo Gao).pptx eu ft pitch battle
S5_2_3_Singapore (Bo Gao).pptx eu ft pitch battleS5_2_3_Singapore (Bo Gao).pptx eu ft pitch battle
S5_2_3_Singapore (Bo Gao).pptx eu ft pitch battleFinTech Belgium
 

More from FinTech Belgium (20)

Pitch Ogloba Feb 2nd 2024 .pptx
Pitch Ogloba Feb 2nd 2024           .pptxPitch Ogloba Feb 2nd 2024           .pptx
Pitch Ogloba Feb 2nd 2024 .pptx
 
20240315 _E-Invoicing Digiteal. .pptx
20240315 _E-Invoicing Digiteal.    .pptx20240315 _E-Invoicing Digiteal.    .pptx
20240315 _E-Invoicing Digiteal. .pptx
 
04_Gambit_Laurent Bodson. .pptx
04_Gambit_Laurent Bodson.          .pptx04_Gambit_Laurent Bodson.          .pptx
04_Gambit_Laurent Bodson. .pptx
 
03_Discai_Dagmar Schouterden. .pdf
03_Discai_Dagmar Schouterden.       .pdf03_Discai_Dagmar Schouterden.       .pdf
03_Discai_Dagmar Schouterden. .pdf
 
01_DLA Piper_Nicolas Kalokyris. .pptx
01_DLA Piper_Nicolas Kalokyris.    .pptx01_DLA Piper_Nicolas Kalokyris.    .pptx
01_DLA Piper_Nicolas Kalokyris. .pptx
 
00_Main ppt_AI Act & EU AI Regulation.pptx
00_Main ppt_AI Act & EU AI Regulation.pptx00_Main ppt_AI Act & EU AI Regulation.pptx
00_Main ppt_AI Act & EU AI Regulation.pptx
 
00_MAIN_ppt Antwerp Acceleration Day.pptx.pdf
00_MAIN_ppt Antwerp Acceleration Day.pptx.pdf00_MAIN_ppt Antwerp Acceleration Day.pptx.pdf
00_MAIN_ppt Antwerp Acceleration Day.pptx.pdf
 
Fintech Belgium_Keynote_30012024[52].pdf
Fintech Belgium_Keynote_30012024[52].pdfFintech Belgium_Keynote_30012024[52].pdf
Fintech Belgium_Keynote_30012024[52].pdf
 
01_Voorstelling Argenta (Antwerp Acceleration Day).pptx
01_Voorstelling Argenta (Antwerp Acceleration Day).pptx01_Voorstelling Argenta (Antwerp Acceleration Day).pptx
01_Voorstelling Argenta (Antwerp Acceleration Day).pptx
 
AMS_04 Toon Daenen. .pptx
AMS_04 Toon Daenen.                .pptxAMS_04 Toon Daenen.                .pptx
AMS_04 Toon Daenen. .pptx
 
AMS_03 François De Witte_. .pptx
AMS_03 François De Witte_.         .pptxAMS_03 François De Witte_.         .pptx
AMS_03 François De Witte_. .pptx
 
AMS_01_Rie_.De Sordo Cock pptx
AMS_01_Rie_.De Sordo Cock           pptxAMS_01_Rie_.De Sordo Cock           pptx
AMS_01_Rie_.De Sordo Cock pptx
 
AMS_00 FTBE_0126_2024. .pptx
AMS_00 FTBE_0126_2024.             .pptxAMS_00 FTBE_0126_2024.             .pptx
AMS_00 FTBE_0126_2024. .pptx
 
S5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdf
S5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdfS5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdf
S5 _ 3 _ 2 _ Romania (Nic Balaceanu).pdf
 
S5_3_3_Norway NEW VERSION OK to publish.pptx
S5_3_3_Norway NEW VERSION OK to publish.pptxS5_3_3_Norway NEW VERSION OK to publish.pptx
S5_3_3_Norway NEW VERSION OK to publish.pptx
 
S5_3_1_Czech Republic (Maria Staszkiewicz).pptx
S5_3_1_Czech Republic (Maria Staszkiewicz).pptxS5_3_1_Czech Republic (Maria Staszkiewicz).pptx
S5_3_1_Czech Republic (Maria Staszkiewicz).pptx
 
S5 _2_6_ Lithuania (Kamile Mazrime).pptx
S5 _2_6_ Lithuania (Kamile Mazrime).pptxS5 _2_6_ Lithuania (Kamile Mazrime).pptx
S5 _2_6_ Lithuania (Kamile Mazrime).pptx
 
S5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptx
S5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptxS5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptx
S5 _ 2 _ 5 _ Holland ( Don Ginsel ).pptx
 
S5 _ 2 _4_Luxembourg (Luca Mancuso).pptx
S5 _ 2 _4_Luxembourg (Luca Mancuso).pptxS5 _ 2 _4_Luxembourg (Luca Mancuso).pptx
S5 _ 2 _4_Luxembourg (Luca Mancuso).pptx
 
S5_2_3_Singapore (Bo Gao).pptx eu ft pitch battle
S5_2_3_Singapore (Bo Gao).pptx eu ft pitch battleS5_2_3_Singapore (Bo Gao).pptx eu ft pitch battle
S5_2_3_Singapore (Bo Gao).pptx eu ft pitch battle
 

Recently uploaded

DAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxDAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxFamilyWorshipCenterD
 
ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024SkillCertProExams
 
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfKinben Innovation Private Limited
 
Understanding Poverty: A Community Questionnaire
Understanding Poverty: A Community QuestionnaireUnderstanding Poverty: A Community Questionnaire
Understanding Poverty: A Community Questionnairebazilnaeem7
 
Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.bazilnaeem7
 
Breathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxBreathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxFamilyWorshipCenterD
 
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfSkillCertProExams
 
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxThe Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxMogul Press
 
OC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa AnaOC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa AnaRahsaan L. Browne
 
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfMicrosoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfSkillCertProExams
 

Recently uploaded (10)

DAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptxDAY 0 8 A Revelation 05-19-2024 PPT.pptx
DAY 0 8 A Revelation 05-19-2024 PPT.pptx
 
ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024ServiceNow CIS-Discovery Exam Dumps 2024
ServiceNow CIS-Discovery Exam Dumps 2024
 
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdfACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
ACM CHT Best Inspection Practices Kinben Innovation MIC Slideshare.pdf
 
Understanding Poverty: A Community Questionnaire
Understanding Poverty: A Community QuestionnaireUnderstanding Poverty: A Community Questionnaire
Understanding Poverty: A Community Questionnaire
 
Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.Deciding The Topic of our Magazine.pptx.
Deciding The Topic of our Magazine.pptx.
 
Breathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptxBreathing in New Life_ Part 3 05 22 2024.pptx
Breathing in New Life_ Part 3 05 22 2024.pptx
 
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
 
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docxThe Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
The Influence and Evolution of Mogul Press in Contemporary Public Relations.docx
 
OC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa AnaOC Streetcar Final Presentation-Downtown Santa Ana
OC Streetcar Final Presentation-Downtown Santa Ana
 
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdfMicrosoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
Microsoft Fabric Analytics Engineer (DP-600) Exam Dumps 2024.pdf
 

Ruslan Abdullin - True pnl

  • 1. Terms of use Privacy Dashboard Robo/Copy Trading Settings Russel Analytics Key Numbers Profile Positions +7% ($5 691) $12 600 0.09 BTC SEP 12 SEP 13 SEP 14 SEP 15 SEP 16 SEP 17 SEP 18$22 400 $11 900 1H 1D 1W 1M 1Y ALL BALANCE RETURN BTC ESTI. Generated by True P&L Revenue per month 112,32% OCT 20 420,02% MAY 20 420,02% APR 20 420,02% MAR 20 -120,87% JUN 20 150,65% JUL 20 556,57% AUG 20 -390,75% SEP 20 Icanchangeyourmind Binance Connect Trader russell@truepnl.com in the space of Robo and Copy-trading TruePNL is a Robinhood Backed by
  • 2. 2 Problems Hundreds of millions of people want to multiply their funds by investing or trading. But don't have enough time or experience to learn to invest. They are ready to face increased risks and consider alternative ways of investment. 95% of all traders lose money because of a lack
 of knowledge SHORT FACT
  • 3. overview Platform TruePNL is a platform for copy, robo trading, and portfolio tracker with a focus on transparency and ease of use. Copy-trading Robo-trading TruePNL gives access to hundreds
 of professional traders’ strategies
 with historically proven profitability.
 Investors can passively earn by connecting to a suitable trader/ robo strategy based
 on proven historical performance and risk score. Investors connect their brokers' accounts by API and make their funds work and earn using the best ready-made strategies without non-trading risks
 for the capital. Portfolio tracker for traders TruePNL platform provides analytical reports based on data from accounts connected
 by API. A trader receives a detailed report
 on his trading performance in just a few clicks and is able to adjust individual parameters at any time. 3
  • 4. is to democratize trading for all TruePNL’s mission We make trading transparent, approachable, and understandable for both newcomers and experts by providing them with professional analytical tools and market-proven strategies. 4
  • 5. flowUser Become copytrader 01 Copy someone 02 Get report 03 User Exchange Connect
 API Order flow Profit Subscribition feeReward Analytics Rebate 5
  • 6. opportunityMarket The value of global alternative assets will increase to $15.3 trillion by 2020 — PwC $24 trillion worth of Digital Assets are projected to be stored and transacted on the Blockchain by 2027 — The World Economic Forum 478 M Global individuals with wealth > $100k 110 M Global investors in Crypto-assets 6
  • 7. strategy Timelines Go to market 2020 2021 October - November Binance connector December - February Beta of Robo-trading module December - February Updated simple and clean UX/UI 2020 2021 January Hit 20,000 users February - March Beta of copy-trading module April - June Mobile app development Hit 50,000 users 2021 May Beta of portfolio tracker for Stock Market 2021 Q4 Public releases of portfolio tracker and robo-trading tool for stock markets 2022 Q3 ANOTHER GOALS: January - March Research activities May-August MVP of analytical reports f rom traders using BitMEX 7
  • 8. Go to market We start in crypto due to the easy integration of crypto exchange platforms, high market volatility, and lack of strong market competitors. We plan to expand to traditional financial markets at the end of 2021. 8
  • 9. RevenueBusiness model — Businesses Earn with orders flow Additional monetization Users Monthly subscription and success fee A trader can choose to pay the subscription fee of $20 and the success fee of 10-20%. If the success fee exceeds $20, no subscription fee will be charged. Exchange platforms offer from 10% to 50% commission share of all trading volume going through TruePNL service. Paid integration, Data Sales Avg. trading volume of an user account that is using our strategies is 100k$. Avg. exchange platform commission is 0.15% of the volume with a 25% rebate rate . Avg. commission - 150$ per month and 37,5$ earning from an active user from exchange rebate. EXAMPLE 99
  • 10. October 2020The Traction — 15 322 site visits a month 7 mentions in media 2 interviews 1 440 portfolios added 5 220 users registered >20% Avg. user base growth per week USERS 1 3 7 12 17 22 275 15 2510 20 30 10 MVP is ready
  • 12. requirementFunding $200k for 8-10% in equity share $100k technology $35k marketing $35k operational $5k legal review $20k reserve REQUIRED FUNDS Goals for the seed round: Crypt o-analytical tool with 2 connected exchange platforms Beta-version of Robo-trading tool Clean & updated UX/UI 20,000 + users $10k MRR 12
  • 13. strategyExit Fintech is a young and rapidly evolving sector, with valuations often based on future potential. Our approach is to build a company with robust revenues today, easing capital raises in light of new market conditions. There will be several opportunities for investors to exit along as larger funding partners come in. TruePNL will consider opportunities to be acquired by Tier-1 brokerage companies in 4-7 years or plans to run an IPO in 7-10 years. RECENT RESEMBLING EXITS: Plaid.com was acquired for $5.3B by Visa Coinmarketcap.com was acquired for $300M by Binance (30M visitors per month) Blockfolio.com was acquired for $150M by FTX Exchange 13
  • 14. Contacts russell@truepnl.com @rtgecompany https://truepnl.com 14 Terms of use Privacy Dashboard Robo/Copy Trading Settings Russel Analytics Key Numbers Profile Positions +7% ($5 691) $12 600 0.09 BTC SEP 12 SEP 13 SEP 14 SEP 15 SEP 16 SEP 17 SEP 18$22 400 $11 900 1H 1D 1W 1M 1Y ALL BALANCE RETURN BTC ESTI. Generated by True P&L Revenue per month 112,32% OCT 20 420,02% MAY 20 420,02% APR 20 420,02% MAR 20 -120,87% JUN 20 150,65% JUL 20 556,57% AUG20 -390,75% SEP 20