Here is some audience research for my nea

1. AUDIENCE RESEARCH
Emily Smith

2. DEMOGRAPHIC
• My music video has to be applicable to a culturally sophisticated, 16- 25
class AB demographic. But what does this actually mean?
• Members of the Middle Class (B) and Upper Middle Class (A) make up
the AB categories.
• Wikipedia definitions:
• The middle class in Britain often consists of people with tertiary
education and may have been educated in either state or private
schools.
• The upper middle-class in Britain broadly consists of people who were
born into families which have traditionally possessed high incomes.

3. DEMOGRAPHIC
• What makes someone culturally sophisticated? Here’s a list of what a
culturally sophisticated person does not do, http://ladybeatrix.com/8-
things-culturally-sophisticated-people-dont/ .
• According to these definitions, a culturally sophisticated person is a well
educated person with good manners and knows a lot about the arts.

4. DEMOGRAPHIC
• So, as a whole, my music video has to be relevant to a upper/ middle-
middle class, well educated, well mannered, 16-25 year olds who often
engage with the arts.

5. POPULAR CULTURE IN MUSIC VIDEOS
The following are codes and conventions of Dance genre music videos:
• Many different shot types edited in time with the music.
• The mise en scène is normally fairly frantic depended on the narrative of
the video.
• Many artists use flashing lights, different angles and sceneries to add a
sense of verisimilitude.
• Some music videos choose to use slow motion shots to contact the fast
nature of the music.

6. PRIMARY AUDIENCE FOCUS GROUP