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The HungerGames:
Mockingjay - Part 1
By Harvey Michael Gillett
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PINTEREST
WhenI searched ‘The Hunger Games’ on Pinterest this was the
result; this is a technique used to attempt to distribute The
Hunger Games: Mockingjay Part 1.
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YOUTUBE
Bycreating an account on YouTube, The Hunger Games distributors
were able to upload various trailers and teasers on their account and
then share them on social media such as Twitter and Facebook. This
trailer got a staggering 19,000,000 views.
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TWITTER
Thedistributors for The
Hunger Games’ latest
movie ‘Mockingjay Part 1’
organised making an official
twitter account to keep their
fans updates with any new
information and also
interact with them by
answering any of their
enquiries. The Twitter
account so far has 1.36
million followers and has
been officially verified by
Twitter making it a reliable
source.
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INSTAGRAM
WhenI searched for
#HUNGERGAMES on Instagram,
there were a variety of different posts
people have uploaded by using the
hashtag. This is how the fans are
able to distribute the film themselves.
Over 4,000,000 Instagram accounts
have used the hashtag for
HungerGames.
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GOOGLE
GOOGLEis the number one search engine currently being used in
the world, therefore anything on it is bound to get noticed. When I
searched for ‘The Hunger Games: Mockingjay – Part 1” the first
link that was displayed were the viewing times for my local
cinema’s which are showing the movie.
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APP STORE
Another technique used to distribute
The Hunger Games’ latest film is by
creating a Smart Phone interactive
app for fans to play which keeps them
entertained. The app is rated 4 stars
out of 5 which show’s it is a
reasonably popular app.
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iTUNES STORE
Before the movie has even been
released on a digital versatile disc
the soundtrack for the film has
been released on iTUNES allowing
those who are interested or have
already seen the movie to purchase
the album or specific songs they
liked. This is a type of distribution.
