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Loyalty Café 2016 - Hunkemöller
- 2. WHO REMEMEMBERS HUNKEMOLLER LIKE THIS?
- 3. KIRSTY MONTGOMERY INTERNATIONAL CRM MARKETING MANAGER MAYKE LAARHOVEN INTERNATIONAL CRM MARKETER Living The Loyalty Dream
- 4. MULTISENSORIAL INSTORE EXPERIENCE Intimate, fun and seductive atmosphere
- 5. MULTISENSORY INSTORE EXPERIENCE Intimate, fun and seductive atmosphere
- 6. ALWAYS LOOKING TO SURPRISE AND DELIGHT
- 7. Where does our loyalty programme begin?
- 8. HKM CORE CUSTOMER GROUP IS YOUNG AND FASHION-ORIENTED Be your most beautiful self
- 9. • True omnichannel – Click & Reserve and Click & Collect – Instore ordering and return – Social commerce – Segmented CRM/Loyalty program – Mobile commerce – App marketing – Location based messaging • Concessions: Wehkamp, Amazon, Zalando, Nelly TRUE OMNICHANNEL ENCOMPASSES THE FULL CUSTOMER JOURNEY HKM platforms Enablers C&R C&C OiS RiS Chat online Social Media CRM
- 10. MOBILE FIRST – HKM APP Personalized, social and shoppable app My Hunkemöller Get Inspired webshop Store Locator New arrivals • App features ‒ 1,4 Million App downloads ‒ Digital Membercard ‒ CRM Integration ‒ Product Scanner ‒ Social integration ‒ Inbox/Geo/Beacon Messaging Digital Membercard Passion Points Product scanner
- 11. HUNKEMÖLLER EMPLOYEE APP BRAND EVENT SEXY LEGS CAMPAIGN – HQ ACTIVATION MOBILE FIRST – SOCIAL BRAND Covering the internal and external world
- 12. SOCIAL ENGAGEMENT Inspiration that excites! 1,5 mio fans Buying Design Market research Sales Customer Care
- 13. TURNING SHEROES INTO SUPER SHEROES Building our brand with Ambassadors • Co-create • Help each other • Promote products
- 14. So how do you talk to your members?
- 15. THE PASSIONATE THE SECRET AFFAIR THE CRUSH THE TREASURED THE BITTER SWEET THE FANTASY Relationship status
- 17. 1. EVERYONE in the company is brought into what we do 2. We are GENEROUS 3. We have PRODUCTS people WANT and are adding MORE 4. We say THANK YOU 5. We are still WORKING to do BETTER Living The Loyalty Dream
- 18. A place where dreams come true…
Editor's Notes
- Our Shero means everything to us. She is our muse, our Northern star. She helps us focus on our efforts in creating and developing the best possible products, communications and services. She is connected/switched on 24/7 She is in her twenties, lives in a metropolitan city together with her boyfriend and is building a healthy career at her job as she is ambitious. Her strength lies in the fact that she is 100% in touch with herself. That is what makes her so attractive as a role model.
- App marketing including App memberdays
- Native app still growing With google streaming launch can help with driving downloads & active user rate
- Brand advocacy
- High level organic Focus on content marketing Social commerce/engagement
- A true ambassador for our brand! You’ll hear and see more of Anna tomorrow! We’ll excite our Sheroes through our social ambassadors programme We started with the programme in 2015 and it has been a great success! We now have 33 ambassadors across 3 countries! What better way to show you who they are and what we have done than this video…