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De 6 bouwstenen van een
Klantgerichte
Cultuur
Stocksnap/ Frank Mckenna
De bouwstenen van een klantgerichte cultuur - SKL
De bouwstenen van een klantgerichte cultuur - SKL
De bouwstenen van een klantgerichte cultuur - SKL
© 123RF Stockphoto/ Sergey Nivens
Wat is klantgerichtheid?
Unsplash/ Igor Ovsyannykov
De bouwstenen van een klantgerichte cultuur - SKL
De mate waarin het belang van de klant meeweegt
in de beslissingen die dagelijks genomen worden binnen
een organisatie.
Klantgerichtheid
Hoe verbeteren we onze klantbeleving?
Hoe maken we onze organisatie klantgerichter?
Cultuur
Unsplash/ Trevor Cole
De bouwstenen van een klantgerichte cultuur - SKL
Cultuur: het gemiddelde van hoe we ons in een
organisatie gedragen als we denken dat er niemand
kijkt.
#KlantgerichtLeiderschap
- Wim de Bundel
–Johnny Appleseed
“Type a quote here.”
De bouwstenen van een klantgerichte cultuur - SKL
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
De bouwstenen van een klantgerichte cultuur - SKL
72%
13%
De mate waarin het belang van de klant meeweegt
in de beslissingen die dagelijks genomen worden binnen
een organisatie.
Klantgerichtheid
Waarom?
Motivatieparadox
Investeren in een betere klantbeleving is niet de
snelste en makkelijkste weg naar meer winst.
Wel de beste…
#KlantgerichtLeiderschap
Klantgerichtheid doe je niet voor het geld.
Principe 1
#KlantgerichtLeiderschap
Flickr/ Tomas Fano/ Classic MB 180 D. Star
–Johnny Appleseed
“Type a quote here.”
Flickr/ Shannon Kringen
Durf te kiezen voor de klant.
Principe 2
#KlantgerichtLeiderschap
Voorbeeldgedrag
123RF Stock/ fermate
Unsplash/ Cody Davis
De bouwstenen van een klantgerichte cultuur - SKL
De bouwstenen van een klantgerichte cultuur - SKL
Flickr/ Hardo Müller
De bouwstenen van een klantgerichte cultuur - SKL
Unsplash/ pan xiaozhenUnsplash/ Andre Mouton
De taal die je spreekt
Stocksnap/ freestocks.org
Flickr/ Slashvee/ Firehouse
Het gedrag dat je laat zien
De beslissingen die je neemt
Als klantgericht leider moet je niet klantgericht dóén,
je moet klantgericht zíjn.
#KlantgerichtLeiderschap
Wees een icoon van klantgerichtheid.
Principe 3
#KlantgerichtLeiderschap
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
De bouwstenen van een klantgerichte cultuur - SKL
© 123RF Stockphoto/ Sergey Nivens
De bouwstenen van een klantgerichte cultuur - SKL
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
De bouwstenen van een klantgerichte cultuur - SKL
De bouwstenen van een klantgerichte cultuur - SKL
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
© Alexander Monro Borstkankerziekenhuis
§
© Alexander Monro Borstkankerziekenhuis
De bouwstenen van een klantgerichte cultuur - SKL
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
De bouwstenen van een klantgerichte cultuur - SKL
Flickr/ Judith E. Bell/ Pile of Junkmail
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
De bouwstenen van een klantgerichte cultuur - SKL
“When a measure becomes a target,
it ceases to be a good measure.”
#KlantgerichtLeiderschap
- Goodharts law
–Johnny Appleseed
“Type a quote here.”
–Johnny Appleseed
“Type a quote here.”
Leadership
Team
Stories, Rituals 

& Symbols
Customer

Understanding
Systems of 

CI
Metrics &

Measurements
De bouwstenen van een klantgerichte cultuur - SKL
De bouwstenen van een klantgerichte cultuur - SKL
Flickr/ Ruth Hartnup/ Snowballs
–Johnny Appleseed
“Type a quote here.”
Unsplash/ James Pond
De toekomst van klantgerichtheid is cultuur.
–Johnny Appleseed
“Type a quote here.”
Unsplash/ Austin Chan
–Johnny Appleseed
“Type a quote here.”
De bouwstenen van een klantgerichte cultuur - SKL

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De bouwstenen van een klantgerichte cultuur - SKL