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20100105 Cmac Labs As Media Mentoring Inc Conducting Your Persona Tom Giuliana Datg Events Rev1g


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D@TG Primer (all Four Series)

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20100105 Cmac Labs As Media Mentoring Inc Conducting Your Persona Tom Giuliana Datg Events Rev1g

  1. 1. DownTown at The Gardens “What’s Up With Social Media” - a Primer By Francisco Palacio Media Mentor CTO, CMAC-Labs, Inc. Media Mentoring, Inc.
  2. 2. FIRST: What is your ONLINE Voice ? <ul><li>… Meaning , DOES you Online Persona MATCH ‘the voice’ of your real life one? </li></ul>
  3. 3. Are you aware of what... ... has to say about you?...
  4. 4. Conducting YOUR Image...
  5. 5. Conducting YOUR Career...
  6. 6. Conducting YOUR Vision...
  7. 7. Conducting YOUR Passions...
  8. 8. Conducting YOUR Communities...
  9. 9. Conducting Your Persona...
  10. 10. Online...
  11. 11. and Offline!
  12. 12. Social Networking Worksheet & Survey Customized for Attendees of the “What’s Up with Social Media” Series at …
  13. 13. Overview
  14. 14. What is SOCIAL MEDIA? <ul><li>“ In a few short years, social media has profoundly changed the online communication landscape . </li></ul><ul><li>With the advent of new tools and platforms, more and more people are publishing and participating in conversations online. </li></ul><ul><li>Mass adoption of social computing technologies has led to new types of mediated interaction as people maintain more relationships than any time prior.” </li></ul><ul><ul><li>(De Carvalho, Alex: CNJ595, University of Miami, 2009) </li></ul></ul>
  15. 15. How to STUDY Social Media? <ul><li>As former members of the audience become the creators of content, corporations and media organizations lose control of their marketing message and individuals face new challenges in terms of privacy, identity, and the maintenance of virtual relationships </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  16. 16. How to DO Social Media? <ul><li>Mastery of Social Media, according to the experts is </li></ul><ul><ul><li>“… grounded in practice, and [it] require[s] [active] participat[ion] in social networks, forums, blogs, wikis, micro-blogs, and more. </li></ul></ul><ul><ul><li>[Through these], readings… examples of emerging technologies and media will bring us greater understanding of the issues, evolution, and practice of social media… </li></ul></ul><ul><ul><li>[One can] also learn from case studies, [researching and ‘friending’ Social Media experts and] speakers, and [through the ‘cultivation’ of] our own learning journals [learn pragmatically about] new effective strategies and applications of these platforms…” </li></ul></ul><ul><ul><ul><li>(ibid) </li></ul></ul></ul>
  17. 17. Meet the Social Web… <ul><li>Differences between traditional media and social media </li></ul><ul><li>Blogging culture: authenticity, transparency, authority, influence, ethics, and credibility </li></ul><ul><li>Writing for the web: how do people read and browse online? </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  18. 18. Weblogs, Branding and SEO <ul><li>Hosting your own blog vs. using hosted blog platforms </li></ul><ul><li>Creation of a web site using WordPress content management system </li></ul><ul><li>Trackbacks, links, tags, sidebars, blogrolls, widgets, and feeds (ibid) </li></ul><ul><li>Why Search Engines and Blogs are Paramount to Personal Branding SEO </li></ul>
  19. 19. Personal Branding = Personae <ul><li>Social networks, identity, and your brand </li></ul><ul><li>Your life online: considerations when setting up an account </li></ul><ul><li>Your online CV: business networking with LinkedIn </li></ul><ul><li>Social Graph: 6 degrees of separation, in theory and practice </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  20. 20. Action + Participation = Community <ul><li>Online communities and social networks: becoming an active member and participating </li></ul><ul><li>Social networking for promoting . </li></ul><ul><li>How does social network design and architecture affect participation? </li></ul><ul><li>What else affects participation ? </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  21. 21. …Participation = Community (2) <ul><li>Comparing the [main] platforms : </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  22. 22. Collectively Speaking … <ul><li>Harnessing collective intelligence : social bookmarks, collaborative and active filtering </li></ul><ul><li>How online robots and spiders index and crawl through your content </li></ul><ul><li>Metrics, measurement and analytics </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Social Media Optimization (SMO) </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  23. 23. Public Relations 2.0 <ul><li>Online participation in social media affects </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>advertising, and </li></ul></ul><ul><ul><li>public relations? </li></ul></ul><ul><li>What role for ‘community’ </li></ul><ul><ul><li>[and its managers]? </li></ul></ul><ul><li>Hard time adjusting? </li></ul><ul><ul><li>and if so, why? </li></ul></ul><ul><ul><li>(ibid) </li></ul></ul>
  24. 24. Bottom Line? <ul><li>How do our online social activities affect </li></ul><ul><ul><li>Our lives </li></ul></ul><ul><ul><li>Personally and </li></ul></ul><ul><ul><li>Professionally? </li></ul></ul><ul><li>What control do we maintain? </li></ul><ul><li>What have we given up ? </li></ul><ul><li>What further changes might we expect? </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  25. 25. Worksheet (as Q&A)
  26. 26. Me and… The Social Web <ul><li>How do I see/perceive these differences? </li></ul><ul><li>Am I aware of this so-called “culture”? </li></ul><ul><li>Can I leverage it to further MY credibility? </li></ul>
  27. 27. Me and … Weblogs, Branding and SEO <ul><li>Am I inclined/equipped to run my own blog? </li></ul><ul><li>Have I included content management system into my media/communication strategies? </li></ul><ul><li>Have I Validated how Search Engines see my Personal Branding in terms of SEO? </li></ul>
  28. 28. Me and… Personal Branding <ul><li>What is my current network identity? </li></ul><ul><li>Do I have an online CV/Resume? </li></ul><ul><li>Am I able to do more networking? </li></ul><ul><li>Is there a Social Graph that includes me? </li></ul>
  29. 29. Me and… My Community <ul><li>Am I an active member who participates in online communities and social networks? </li></ul><ul><li>Have I leveraged social networking for promoting my interests? </li></ul><ul><li>Is anything affecting my participation ? </li></ul><ul><li>Do I have a presence in the current main platforms? </li></ul>
  30. 30. Me and… Speaking Collectively <ul><li>Am I harnessing collective intelligence? </li></ul><ul><li>Do I know how online robots and spiders index and crawl through my content? </li></ul><ul><li>Am I fluent in Metrics, measurement and analytics? ( i.e. SEO/SMO) </li></ul>
  31. 31. Me and… Public Relations? <ul><li>Has my online participation (or lack thereof?) affected any of these? </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>advertising, and </li></ul></ul><ul><ul><li>public relations? </li></ul></ul><ul><li>Either Positively or Negatively? </li></ul>
  32. 32. … So what is the Bottom Line for me? <ul><li>Does it matter to me that online social activities (or lack thereof) may affec my Personal and Professional life? </li></ul><ul><li>Do I care about maintaining control? </li></ul><ul><li>Should I merely give up ? </li></ul>
  33. 33.
  34. 34. Thanks!!! <ul><li>@ FJPalacio </li></ul>… and to our Host:
  35. 35. Credits/Bibliography <ul><li>@ AlexDC </li></ul><ul><li>UM Faculty </li></ul>
  36. 36. Takeaways/Next Steps: <ul><li>Follow us on Twitter: </li></ul><ul><ul><li>@FJPalacio </li></ul></ul><ul><li>Connect on LinkedIN: </li></ul><ul><ul><li>http :// </li></ul></ul><ul><li>Connect on Facebook: </li></ul><ul><ul><li>http :// </li></ul></ul><ul><li>Connect on Meetup.Com: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Enroll in PBCC: </li></ul><ul><ul><li>http :// </li></ul></ul>