From Product Camp Melbourne 2023 by Sakthee Ravi Kumar

1. YOUR PRODUCT
VISION WORKSHOP
SAKTHEE RAVI KUMAR

2. AIRBNS'S 11-STAR FRAMEWORK
Visualize and articulate the user
experience at different levels.
By conceptualizing these stages,
teams can identify opportunities to
elevate their product or service,
striving for the extraordinary while
staying grounded in what's feasible.
The ultimate goal isn't necessarily to
achieve the 11-star experience, but to
stretch our imagination, inspiring
innovation and exceptional customer
experiences.

3. Ice breaker
01
Building
empathy
02 03
Inspiring
speakers
04
Brainstorming
your 11-star
experience
05
Create vision
together
06
Get
feedback
WORKSHOP STRUCTURE

4. ICE BREAKER GET PEOPLE MOVING

5. BUILDING EMPATHY
TOOLS
USER JOURNEYS
PERSONNAS
SKETCHBOARD
OBJECTIVE:
UNDERSTAND END TO END JOURNEY
(INCLUDING TOUCH POINTS OUTSIDE YOUR
PRODUCT) AND PAIN POINTS

6. INSPIRING SPEAKERS
OBJECTIVE:
INSPIRE THE TEAM TO THINK BEYOND WHATS
POSSIBLE.
SPEAKERS FROM SALES AND MARKETING, LEADER
IN THE ORG, EXPERTS IN EMERGING TECHNOLOGY

7. BRAINWRITING
OBJECTIVE:
15 MINUTES TO INDIVIDUALLY WRITE DOWN
11 STAR EXPERIENCE
CREATIVITY EXERCISE: 3 MINS TO DRAW IN
30 CIRCLES

8. CREATE
TOGETHER
OBJECTIVE:
SHARED UNDERSTANDING OF 11 STAR
EXPERIENCE
ALIGN ON 6,7 AND 8 STAR EXPERIENCE.
THIS WILL FORM YOUR MID AND LONG
TERM VISION

9. GET FEEDBACK
OBJECTIVE:
TALK TO OTHER PRODUCT
TEAMS AND FUNCTIONS
ABOUT YOUR VISION.
KEEP EVOLVING YOUR
PRODUCT VISION

10. THANK YOU