2017 Staffing and Recruiting Trends for Healthcare CIOs

1. Doing More with Less
2017 Staffing & Recruiting
Trends for Healthcare CIOs

2. Branding &
Social Media
Candidate
Engagement
Soft Skill
Assessments
Video
Alignment of
Recruiting
$$$
2017
Staffing &
Recruiting
Trends

3. Recommendations
1. Start with LinkedIn and engage your team. Think referrals and endorsements.
2. Work with HR and marketing to develop a formal branding and social media strategy to help you attract and retain your
talent.
3. Keep an eye on social media, Glassdoor and similar sites to see what your employees are saying about you.
• Continued increase in use of social media, not
only find a job, but to make decisions
• Increase in employees using social media a
platform to air “ dirty laundry”
• Employee branding is growing in importance
Branding & Social Media

4. Recommendations
1. If you need talent, make finding talent a top priority within your team. Do not let “busy” impede the process.
2. Work with you HR department, recruiting partner and team on expedient processes and red carpet treatment.
• Emerged as one of hottest trends in 2016 and
continues to grow
• Candidate engagement directly conflicts with
the digital age and our “busy” culture
• 42% of job applicants who suffered a negative
candidate experience say they would never
apply to that company again
• 34% of candidates turn to social media and
publicly share their negative experiences
within their networks
Candidate Engagement

5. Recommendations
1. Rethink your definition of “qualified.” What technical requirements can you forgo for soft skills to open up your
candidate pool?
2. Work with your team to emphasize soft skills in evaluation and feedback from resume reviews and interviews.
3. Work with HR department and recruitment partner to find out what soft skills assessments are available to your
department.
• 67% of HR professionals said they would hire
an applicant with strong soft skills whose
technical abilities were lacking
• Only 9% would hire someone who had strong
technical expertise but weak soft skills
• 93% felt technical skills are easier to teach
than soft skills
MOST DESIRED SOFT SKILLS
• Organization Skills
• Verbal Communication
• Teamwork & Collaboration
• Problem Solving
• Tact & Diplomacy
• Business Writing
Soft Skill Assessments

6. Recommendations
1. Work with your marketing department to develop a recruiting video that represents your culture. Culture sells.
2. Work with your HR Department and recruiting partners to utilize video in the screening process. Remember you may not
discriminate on age, gender, race, etc. Pay attention to their answers and communication skills.
• Increased use of video consistently in the top
10 of recruiting trend lists for 2017
• Video being used to both attract and screen
candidates
• Users tout that use of video can increase
recruiting and hiring by up to 74%
Video

7. Recommendations
1. Engage your team in your existing referral plans – ask, promote, give ownership, incent and let them know that
referrals are yield the top candidates.
2. Work with HR or your own budgets to reallocate the job board dollars to other initiatives like your videos, employee
incentive plans, social media and TRAINING new hires with great soft skills.
• Most recruitment $$$ spent on job boards,
ads, postings (approx. 50% of budgets)
• Most successful use of recruitment $$$ is
referrals
• Referred employees are faster to hire,
perform better, and stay longer with the
company
Alignment of Recruiting $$$

8. QUESTIONS?
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Email : tcrenshaw@intellectresources.com
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