1
Opportunities with Real-time
Local Search and Content
Rise of the Real-Time Web
Pushing information to users as soon as
it's available
Implemented in social networks, search,
n...
A World of Tweets
Source: http://aworldoftweets.frogdesign.com/
Multitude of Real-Time Content Sources
Twitter
Facebook’s public activity stream
Linkedin updates
Location data (Foursquar...
Nowism: What it Means
Content: unheard scale and scope (user
participation)
Consumers are looking for instant
gratificatio...
Global Brain and Online Pulse
Consumers: “A truly real-time snapshot of what the
world is thinking, doing, protesting (if ...
(Partially) Blame Mobile
How is real-time search and
content used today?
Google Instant
Google now predicts
search queries and
begins serving up
results as searchers
type, reducing the
amount of ...
Google Realtime
Google Shared Link Information
Source: Newsgrange, http://newsgrange.com/?p=2195
Bing Social
“Liked” results from Facebook friends
Real-time search results
Source: http://www.discoverbing.com/facebook
Content Aggregation
Curated content
Curated lists
Huffington Politics
Twitter edition
Collecta feed
Live Event Coverage
Live tweeting and live blogging
Coveritlive
Real-Time Location-Based Services
Experimental Real-Time Location
Tracking on Google Latitude on Android
Mayor Maker iPhon...
Natural Disasters
Earthquakes
US Geological
Survey developed
a Twitter-based
earthquake
detection system
Source: ecopolito...
Political Trends
2010 US Midterm Elections
Source: New York Times, “The Election Will Be Tweeted (and Retweeted)”, October...
Allocating Resources: News Media
“Because of technology that can pinpoint
what people online are viewing and
commenting on...
What does real-time means for directory
publishers?
1
New Local Content
Need structured real-time local content
Think headings / business names /
brands / services / questions ...
Real-Time Activities
Display your own activities
Millions of searches, clicks, views, calls,
driving directions every mont...
Real-time Product Inventory
Product & brand names
National advertisers with local presence
Holy grail: local merchant inve...
Reputation Management
The process of tracking actions,
mentions, opinions, discussions about a
merchant
Reporting on those...
Real-time Business Opportunities
Identifying business opportunities in
social media
Heading-based needs / life events that...
Data Mining to Influence Search Results
Determine trends, before they happen
Gauge demand of products / services on
a day ...
Yield management
The process of understanding,
anticipating and influencing consumer
behavior in order to maximize revenue...
You are Data Companies
Don’t believe what you’ve heard
Directory companies are data companies
You have 10+ years of local ...
BUT: This is not only about real-time
This is about “time”
This is about the temporal Web
Why is the Temporal Web Important?
“We have unlimited space
(inventory) on the Internet but
limited time.”
Steve Rubel, Ed...
Source: tro-fodo-tiko.blogspot.com
Merci!
Sébastien Provencher
Co-founder, Praized Media
www.needium.com
sprovencher@needium.com
http://blogs.praized.com/seb...
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Opportunities with real time local search and content

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Opportunities with real time local search and content

  1. 1. 1 Opportunities with Real-time Local Search and Content
  2. 2. Rise of the Real-Time Web Pushing information to users as soon as it's available Implemented in social networks, search, news, etc. - more like instant messaging Users interaction in real-time as well Benefit: increased user engagement Will likely become ubiquitous, a requirement for almost any website or service. Source: ReadWriteWeb
  3. 3. A World of Tweets Source: http://aworldoftweets.frogdesign.com/
  4. 4. Multitude of Real-Time Content Sources Twitter Facebook’s public activity stream Linkedin updates Location data (Foursquare, Facebook Places, etc.) YouTube videos Wikipedia updates Blog posts News media articles Searches / clicks / calls Other social media sites like MySpace, Delicious, StumbleUpon and Digg
  5. 5. Nowism: What it Means Content: unheard scale and scope (user participation) Consumers are looking for instant gratification (real-time products, services and experience) Business intelligence: in your face Conversations: become part of it, engage and initiate conversations (join the “now”) Source: Trendwatching
  6. 6. Global Brain and Online Pulse Consumers: “A truly real-time snapshot of what the world is thinking, doing, protesting (if not fighting) for and against, loving, reviewing, buying, feeling, attending, traveling to, donating to, gossiping about, asking for, hating, wearing, watching, eating, reading, drinking, listening to...” Businesses: “A world of real-time customer service, real time offers, real-time product and advertising testing, real-time Q&A, real-time feedback, real-time co-creation.” Source: Trendwatching,
  7. 7. (Partially) Blame Mobile
  8. 8. How is real-time search and content used today?
  9. 9. Google Instant Google now predicts search queries and begins serving up results as searchers type, reducing the amount of time it takes to perform a search. Saves more than 3.5 billion seconds a day. That’s 11 hours saved every second.
  10. 10. Google Realtime
  11. 11. Google Shared Link Information Source: Newsgrange, http://newsgrange.com/?p=2195
  12. 12. Bing Social “Liked” results from Facebook friends Real-time search results Source: http://www.discoverbing.com/facebook
  13. 13. Content Aggregation Curated content Curated lists Huffington Politics Twitter edition Collecta feed
  14. 14. Live Event Coverage Live tweeting and live blogging Coveritlive
  15. 15. Real-Time Location-Based Services Experimental Real-Time Location Tracking on Google Latitude on Android Mayor Maker iPhone app
  16. 16. Natural Disasters Earthquakes US Geological Survey developed a Twitter-based earthquake detection system Source: ecopolitology.org “Seismologists say Twitter could be the fastest way to get information out of an earthquake area, especially in those less densely populated with seismic instruments.”
  17. 17. Political Trends 2010 US Midterm Elections Source: New York Times, “The Election Will Be Tweeted (and Retweeted)”, October 2010
  18. 18. Allocating Resources: News Media “Because of technology that can pinpoint what people online are viewing and commenting on, how much time they spend with an article and even how much money an article makes in advertising revenue, newspapers can make more scientific decisions about allocating their ever scarcer resources.” Source: New York Times, “Some Newspapers, Tracking Readers Online, Shift Coverage”,September 5, 2010
  19. 19. What does real-time means for directory publishers? 1
  20. 20. New Local Content Need structured real-time local content Think headings / business names / brands / services / questions & answers / etc. Think classification / structuring / natural language processing / linguists Make it relevant for your users
  21. 21. Real-Time Activities Display your own activities Millions of searches, clicks, views, calls, driving directions every month Your sites are extremely alive but they look dead
  22. 22. Real-time Product Inventory Product & brand names National advertisers with local presence Holy grail: local merchant inventory
  23. 23. Reputation Management The process of tracking actions, mentions, opinions, discussions about a merchant Reporting on those actions and opinions Sentiment analysis Reacting to that report creating a feedback loop. Source: Wikipedia
  24. 24. Real-time Business Opportunities Identifying business opportunities in social media Heading-based needs / life events that trigger Yellow Pages usage “Can anyone recommend...” Interact Report
  25. 25. Data Mining to Influence Search Results Determine trends, before they happen Gauge demand of products / services on a day to day basis. Serving the right result at the right time
  26. 26. Yield management The process of understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource What does yield management look like in a Yellow Pages environment? Are searches a “perishable resource”? Optimal allocation of leads? Dayparting?
  27. 27. You are Data Companies Don’t believe what you’ve heard Directory companies are data companies You have 10+ years of local search history Mine your data You can probably use this to improve people’s lives (and solve the time crunch!)
  28. 28. BUT: This is not only about real-time This is about “time” This is about the temporal Web
  29. 29. Why is the Temporal Web Important? “We have unlimited space (inventory) on the Internet but limited time.” Steve Rubel, Edelman Digital
  30. 30. Source: tro-fodo-tiko.blogspot.com
  31. 31. Merci! Sébastien Provencher Co-founder, Praized Media www.needium.com sprovencher@needium.com http://blogs.praized.com/seb http://twitter.com/sebprovencher

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