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Gutenberg Meets Zuckerberg: Publishing In A Social Web

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Contextual Content Access: Making The Point in a Tradigital Strategy

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Gutenberg Meets Zuckerberg: Publishing In A Social Web

  1. 1. Gutenberg Meets Zuckerberg: Publishing In A Social Web Booth #3164 libredigital.com twitter.com/LibreDigital
  2. 2. Adventures in Missing The Point
  3. 3. Adventures in Missing The Point
  4. 4. 2 guys + 3 existing elements = The Point <ul><li>Johannes Gensfleisch zur Laden zum Gutenberg </li></ul><ul><li>epochal invention was the combination of 3 elements into a mechanical system: mass-producing movable type, oil-based ink, and a wooden printing press </li></ul><ul><li>Mark Zuckerberg </li></ul><ul><li>epochal invention was the combination of 3 elements into a networked system: identity profiles, contact repositories, and activity streams </li></ul>
  5. 5. The Social Web That Johannes & Mark Built is Maturing <ul><li>76% online readers now use social tools daily to connect with each other </li></ul><ul><li>Social networks and blogs are now the 4th most popular online activity, ahead of personal email </li></ul><ul><ul><li>Member communities are visited by 67% of the global online population </li></ul></ul><ul><ul><li>Time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, </li></ul></ul>
  6. 6. Growth Spurred By Shared Stream <ul><li>Activities are driven by a culture of pass-along and trust networks </li></ul><ul><ul><li>Search based on what my friends find relevant </li></ul></ul><ul><ul><li>Elevate content (copyright & UGC) tagged by my friends – anywhere on the web </li></ul></ul><ul><ul><li>Compare daily stream to friends, distribute & publish </li></ul></ul>
  7. 7. Contextual Content & Social Commerce Next
  8. 8. What Does All This Mean ?
  9. 9. Contextual Content Access: Making The Point in a Tradigital Strategy <ul><li>Content access is compelling purchase & influence trigger </li></ul><ul><ul><li>Easier than lurking in a retail aisle </li></ul></ul><ul><li>Portable across the Social Web </li></ul><ul><li>Configurable w/ rights & permission </li></ul><ul><li>Tracking & analytics </li></ul><ul><li>Launched at BEA08 </li></ul><ul><ul><li>Over 1M book views </li></ul></ul><ul><ul><li>Over 480M page views </li></ul></ul>

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