Presenter: Seth Greenfield, CEO & Co-founder, imperson Imagine if every brand, movie, or sports team had a chatbot. And imagine if those chatbots didn’t only answer questions, but could have personalized conversations with your audience in real-time. This idea isn’t a dream, but a soon-to-be reality. Business Insider predicts that by 2020, 80% of businesses will have a chatbot. With the ability to answer questions quickly, engage consumers, and always be available, it’s no wonder this medium has becomes the hottest tool for brands. At the helm of the conversational chatbot movement is imperson CEO & Co-Founder, Seth Greenfield. Creator of premium chatbots for the likes of Disney, Lionsgate, Steve Aoki, Microsoft, Amazon, Moet Chandon, Hyundai, CBS, Warner Music and many others, Seth will dive into the creative process of developing bot personas, bot production, lessons he’s learned, success to date, and his predictions for chatbots of the future. He’ll also share his real-world experience developing Genius, the wildly successful Albert Einstein chatbot for National Geographic, averaging ~6-8 minute conversations and 50% user re-engagement.

1. LOOK WHO’S TALKING: THE
RISE AND FUTURE OF
CONVERSATIONAL CHATBOTS
Seth Greenfield, Co-founder & CEO, imperson

2. Since 2015, leading brands trust imperson to
power their enterprise chatbots
Enterprise Chatbots
for Sales and Marketing

3. Gartner: By 2020 consumers will handle 85% of
their engagement with businesses without ever
interacting with another human being
Texts sent every day
6B
CONSUMER
BEHAVIOR
Shift to Conversational
interactions
Consumers use a Smart Speaker
54M
59%
of millennials and 60% of Gen Xers in
the U.S. have interacted with chatbots
72%
of millennials text 10 or more
times a day

4. CONNECTING
CONSUMERS
Web Apps Social Net. Messaging Ads
Text Voice Video
VR AR
Chatbots can use all
Conversation Interface Modalities
CarsVoice Activated

5. CONVERSATIONAL
MARKETING
THE OPPORTUNITY FOR BRANDS
Connect to your customers one-on-
one at scale
Have a 2-way communication
Get to know users, gather information
and personalize offerings
Engage your customers where
they spend their time
Communicate in their preferred
method
Multi platform, no download, easy
to use, no learning curve

6. WHATCAN
CHATBOTS DO
Engage and Entertain
Qualify Users
Generate Leads
Promote Products/Services
Train and Educate
Customer Service
Serve as Knowledgebase
Online Ordering and Payments
Run Loyalty Programs
Use Cases Includes

7. CREATING A CHATBOT
Our trusted and proven process
Set Chatbot
Objectives & Goals
Define the
Experience
Engagement / Entertainment
Education / Exploration
Lead Generation
Promotion / Sales
Customer Loyalty / Service
Define target audience
Create the
Chatbot
Launch &
Manage
Deploy & Host
Monitor, Analyze
& Optimize
Feedback-loop
1 2 3
what
where
how
Define the conversational
experience interface:
voice, text, video and
other targeted platforms
like Alexa, GHome, FB
Messenger, website…
Define the brand voice,
the world of the chatbot,
and the conversational
experience
Development
Testing cycles

8. THE TECHNOLOGY
YOU NEED
End-to-end Solution
Creating, developing, deploying, hosting,
monitoring
The Art of Conversation
Use Machine Learning and AI to understand the
user and generate the right response in order to
create a natural, free-flowing conversation
Trained NLP
Understanding specific verticals
Understand emoji and “texting language”

9. High Engagement Rates
Recurring Users
Data Collection
4-9min
35-50% Re-engagement
70% Answered questions
OUR
METRICS

10. Deployed on:
The Free Murdoc Chatbot
The Free Murdoc chatbot pushes the
boundaries of transmedia
conversational storytelling. Fans
participate in a real-time storyline as it
evolves over the course of several
months. The bot regularly features new
episodes and exclusive content to
promote the release of The Now Now –
the brand new studio album from
Gorillaz.
User reactions…
• Multi-platform experience;
voice and text
• Episodic journey across a
five-month period
• Exclusive content and
shareables
• Promoting the 6th studio
album, “ The Now Now”
and generating
excitement around the
current tour
• Captures the voice of an
existing character

11. Deployed on:
CBS Official Bot/Big Brother
The CBS Big Brother Bot was the first of
its kind to allow user voting in real time.
Fans interacted with the bot 24/7,
received updates on all things happening
in the house, and played Big Brother-
themed games.
Following its success, CBS expanded the
bot into the CBS Network Bot, which
serves as a formal rep and incorporates
the network’s entire active catalogue of
shows.
Real time voting (click to view)
• Real time voting
• Polls and quizzes for fans
• Personalized meme
generator
• Promote shows and
generate buzz before
season premieres
• Exclusive visual content
Click to view promotional videos

12. Deployed on:
Hyundai
(Kona, Veloster, Veloster N, SantaFe)
To introduce new car models pre-
launch, Hyundai partnered with
imperson to create an enterprise
chatbot solution for a number of
vehicles in their fleet. From the Kona to
the Veloster, each model’s chatbot
provides information on the vehicle
with the primary goal of generating
buyer leads and scheduling test drives.
• Educates customers on
the vehicle features and
technology
• Generates leads
• Sign-up option for
exclusive test drive

13. TheCommuter
Deployed on:
The Commuter Chatbot is a voice-activated
experience featuring Liam Neeson. To
promote the film's theatrical release,
Lionsgate teamed up with imperson to create
an interactive adventure inspired by the film
and voiced by its star. The multi-character
experience takes the fans through a gripping
series of events similar to those in the movie -
ending with a cliffhanger only resolved when
users visit theatres for the release of “The
Commuter”.
• Voice-activated experience on Amazon Echo and
Google Home
• Performed by A-list celebrity, Liam Neeson
• Promoted the film’s theatrical release.

14. SUMMARY
• Messaging is the new space where your
target audiences spend their time
• One-on-one chat is how consumers
communicate with their friends and family
and expect to communicate with brands
• Chatbots enable you to connect one-on-
one at scale
• Chatbots create ongoing relationships, learn
about the users, and gather information
• Chatbots also drive brand goals and KPIs
CHATBOTS AREAN
EFFECTIVE MEDIUM OF
COMMUNICATION
Creating compelling brand engagements has become
the need of the hour for brands today

15. ENTERPRISE CHATBOTS
for Sales and Marketing
seth@imperson.com

16. 89% of consumers want to use messaging to
communicate with businesses
Gartner: By 2020 consumers will handle
85% of their engagement with businesses
without ever interacting with another
human being
MAU on Messaging Apps
5B Texts sent every day
6B
72% 83%
Of millennials text 10 or more
times a day
Of millennials open text
messages within 90 sec of
receiving them
CONSUMER
BEHAVIOR
Shift to Conversational
interactions