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Poev And Birthday Experience Slides
- 9. Commodities • Raised, Mined, Harvested • Animal, Mineral, Vegetable • Raw, Fungible Offerings
- 11. Goods • Tangible offerings manufactured from commodities
- 13. Services • Intangible activities delivered on behalf of individual customers
- 16. Experiences • Memorable events that engage individuals in an inherently personal way
- 18. Make GoodsGoods CommoditiesCommodities Extract Deliver ServicesServices Stage ExperiencesExperiences Progression of Economic Value Natural stuffNatural stuff Tangible thingsTangible things Intangible activitiesIntangible activities Memorable eventsMemorable events Agrarian EconomyAgrarian Economy Industrial EconomyIndustrial Economy Service EconomyService Economy Experience EconomyExperience Economy
- 19. Experiences are staged events whose value lies in engaging individuals in a personal way.
- 20. In the Experience Economy Work is Theatre and Every Business is a Stage
Editor's Notes
- “Before we talk about the war for talent in the experience economy, I’d like to first give you a brief introduction to the Experience Economy – what it is and how we have gotten there”?
- “Before we talk about the war for talent in the experience economy, I’d like to first give you a brief introduction to the Experience Economy – what it is and how we have gotten there”?
- In the 1950’s and 60’s How would Mom have made your cake? She would bake a cake from scratch, wouldn’t she?
- Now if you remember your birthdays in the 1960’s or 70’s, how would your cake have been made? Mom would have made it using a pre-blended packaged cake mix.
- Now think about the 1980’s. Many parents stopped baking cakes altogether. Mom or Dad would simply call the supermarket or local bakery and order your cake.
- What about Today? What do you do when it’s your child’s birthday? That’s right – you “outsource” the birthday experience. Chuck E. Cheese Build a Bear Discovery Zone Themed parties with hired magicians, ball pit, etc. Turning a simple birthday party into an experience!
- So how did we go from this (picture) to this (Picture)
- Let’s look at what has happened in our economy since our country was founded. (Refer to timeline 1700’s) The agriculture economy was based mostly on commodities or raw materials. At the time of the signing of the Declaration of Independence, more than 90% of the US population were employed in agriculture. By 1870, the percentage was around half of the US population. By the year 2006, fewer than 1/2% of the population is directly employed in agriculture.
- Most farmers produced the majority of the products that they needed to live.
- such as canned vegetables and ready made clothing.
- Consumers generally value the benefits of services more highly than the goods required to provide them.
- Bread Delivery and the Milk Man
- Dry Cleaning and McDonalds
- .
- (Read the slide)