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I Like Shiny Things

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I Like Shiny Things

  1. 2. Plenary Session Strategic Considerations and Best Practices
  2. 3. I LIKE SHINY THINGS <ul><li>Dino V. Baskovic Lawrence Technological University / Vincena </li></ul>
  3. 4. The year was 1990… <ul><li>You couldn’t touch MC Hammer </li></ul><ul><li>The web was born </li></ul><ul><li>You adopted , advocated , advanced </li></ul>
  4. 5. A “new” web to learn? <ul><li>So many new tools, so little time </li></ul><ul><li>Budgets only go so far </li></ul><ul><li>Stakeholders are increasingly fickle </li></ul>
  5. 6. New tools, same rules <ul><li>Don’t rush to replace </li></ul><ul><li>See what works & message accordingly </li></ul><ul><li>Augment & measure </li></ul>
  6. 7. It’s the usability, stupid <ul><li>Widgets can be clunky </li></ul><ul><li>Blogs, feeds get unwieldy </li></ul><ul><li>Basic UI and design breaks </li></ul>
  7. 8. “Miranda 2.0” <ul><li>Your web history goes Wayback </li></ul><ul><li>Mobile comms make us abbr </li></ul><ul><li>Facebook friends can be your enemy </li></ul><ul><li>You must always be on-duty </li></ul>
  8. 9. Show off the shiny <ul><li>Explore the new tools of the trade </li></ul><ul><li>Find the right strategic balance </li></ul><ul><li>You won’t crash the web, I promise </li></ul>
  9. 10. © 2008

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