Scaling the $ in $tartup
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Business modelling presentation given at the Founder Institute
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Scaling the $ in $tartup
- 1. Scaling the $ in $tartup Sebastien de Halleux – Playfish co-founder 1
- 2. Belgian Civil Engineer Tech Entrepreneur Angel Glu Mobile: nasdaq IPO ($337m) Playfish: sold to EA ($400m) Samasource, Vittana, UWC + ‘X’ 2 facebook.com/sdehalleux
- 3. money & metrics path to profitability investor viewpoint
- 4. money & metrics 4
- 5. Why making money matters Product Define $$$ acid test your funnel Define your Company customers valuation idea 5
- 7. Choosing metrics: product +$$ time -$$ Success = F (P, Q) price quantity
- 8. Choosing metrics: service +$$ time -$$ Success = F(α, β, γ) virality, engagement, monetization
- 9. Scaling: track your bottlenecks 9
- 10. path to profitability 10
- 11. Define your scale challenge game game social client server graph canvas Fast Secure Rest page CDN protocol API
- 12. variable exp = secret of unlimited scaling The nimble ninja 12
- 13. 13
- 14. the cloud Employee service stack Apple – Dell - Google – Skype – Ikea – Aeron – Payroll – Accounting - etc
- 15. blue ocean scaling Create Eliminate a new utility distribution costs Fun from playing with friends Design for viral distribution Reduce Raise development costs monetization ceiling Release early, run as service Micro-transactions & advertising 15
- 16. Make mistakes, and iterate Measure Nurture Evolve Think: what will your feedback loop consist of? Build: a product & team capable of adapting quickly to feedback
- 17. investors viewpoint 17
- 18. “No battle plan ever survives contact with the ennemy” – von Moltke Build don’t plan Forecasts are usually (dramatically) wrong Keep your plan short Prototyping is key to test your ideas Timebox your development Help us visualise / experience your solution Planning: www.sequoiacap.com/ideas Building: must be able to hand prototype over to a test user 18
- 19. When traction, think BIG, think FAST Ensure cash is not a limiting factor Go global early – new growth model Hire the very best people you can afford Create constant feedback loops Change the world 19
- 21. Show scale potential access barriers Lower cost PS3 More social Xbox More immediate 360 More real Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience
- 22. Show money metrics path to profitability Deliver revenue model (5y) income statement cash flow projection 22
- 23. questions & answers 23
Editor's Notes
- 4 - Start with people- unless you are a genius with an idea- a team and an attitude first- personal risk: are you willing / able to live for 1 year without salary?personal lifestyle: are you willing to work hard, to take decisions, to lead the way?- teams get funded ahead of ideas- 4 musketeers at playfish: a formula proven twice over- Qualities to seek:can you work together, can you trust each other, are you complementary?