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Scaling the $ in $tartupSebastien de Halleux – Playfish co-founder                1
BelgianCivil EngineerTech EntrepreneurAngelGlu Mobile: nasdaq IPO ($337m)Playfish: sold to EA ($400m)Samasource, Vittana, ...
money & metricspath to profitabilityinvestor viewpoint
money & metrics       4
Why making money mattersProduct                    Define              $$$acid test              your funnelDefine your   ...
Understanding your funnel            6
Choosing metrics: product+$$                                        time-$$          Success = F (P, Q)                   ...
Choosing metrics: service+$$                                                        time-$$       Success = F(α, β, γ)    ...
Scaling: track your bottlenecks               9
path to profitability          10
Define your scale challenge                game                game            social                client              s...
variable exp = secret of unlimited scalingThe nimble ninja                    12
13
the cloudEmployee service stackApple – Dell - Google – Skype – Ikea – Aeron – Payroll – Accounting - etc
blue ocean scalingCreate                               Eliminatea new utility                        distribution costsFun...
Make mistakes, and iterateMeasure                Nurture                     Evolve  Think: what will your feedback loop c...
investors viewpoint         17
“No battle plan ever survives contact                 with the ennemy” – von Moltke               Build don’t planForecast...
When traction, think BIG, think FASTEnsure cash is not a limiting factorGo global early – new growth modelHire the very be...
Show revenue potential
Show scale potentialaccessbarriers                     Lower cost           PS3                                More social...
Show money         metrics      path to profitabilityDeliver revenue model (5y)        income statement        cash flow p...
questions & answers         23
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Scaling the $ in $tartup

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Business modelling presentation given at the Founder Institute

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Scaling the $ in $tartup

  1. Scaling the $ in $tartupSebastien de Halleux – Playfish co-founder 1
  2. BelgianCivil EngineerTech EntrepreneurAngelGlu Mobile: nasdaq IPO ($337m)Playfish: sold to EA ($400m)Samasource, Vittana, UWC + ‘X’ 2facebook.com/sdehalleux
  3. money & metricspath to profitabilityinvestor viewpoint
  4. money & metrics 4
  5. Why making money mattersProduct Define $$$acid test your funnelDefine your Companycustomers valuation idea 5
  6. Understanding your funnel 6
  7. Choosing metrics: product+$$ time-$$ Success = F (P, Q) price quantity
  8. Choosing metrics: service+$$ time-$$ Success = F(α, β, γ) virality, engagement, monetization
  9. Scaling: track your bottlenecks 9
  10. path to profitability 10
  11. Define your scale challenge game game social client server graphcanvas Fast Secure Rest page CDN protocol API
  12. variable exp = secret of unlimited scalingThe nimble ninja 12
  13. 13
  14. the cloudEmployee service stackApple – Dell - Google – Skype – Ikea – Aeron – Payroll – Accounting - etc
  15. blue ocean scalingCreate Eliminatea new utility distribution costsFun from playing with friends Design for viral distributionReduce Raisedevelopment costs monetization ceilingRelease early, run as service Micro-transactions & advertising 15
  16. Make mistakes, and iterateMeasure Nurture Evolve Think: what will your feedback loop consist of? Build: a product & team capable of adapting quickly to feedback
  17. investors viewpoint 17
  18. “No battle plan ever survives contact with the ennemy” – von Moltke Build don’t planForecasts are usually (dramatically) wrongKeep your plan shortPrototyping is key to test your ideasTimebox your developmentHelp us visualise / experience your solution Planning: www.sequoiacap.com/ideas Building: must be able to hand prototype over to a test user 18
  19. When traction, think BIG, think FASTEnsure cash is not a limiting factorGo global early – new growth modelHire the very best people you can affordCreate constant feedback loopsChange the world 19
  20. Show revenue potential
  21. Show scale potentialaccessbarriers Lower cost PS3 More social Xbox More immediate 360 More real Wii iPhone / mobile Free-to-play / online / social 0 10m 50m 100m 500m 1Bn audience
  22. Show money metrics path to profitabilityDeliver revenue model (5y) income statement cash flow projection 22
  23. questions & answers 23

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