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Familot pitch deck final use
- 2. 83.6% of focus group agrees that it is critically important to organize family memories and personal media
- 3. 0% survey responders thought this idea is already satisfactorily served by competitors
- 4. The pain = disorganized photo overload aka: camera roll graveyard
- 5. • A new modern family media library • Unlimited Organization • Customizable Designs • Social platform • Scalable, secure, easy-to-use
- 6. Photos & Videos uarterly Family eMagazines Stories Behind the Photos Digitizing services Curating Services Custom Presentation Genealogy Services The Familot MVP Platform
- 7. First device-agnostic platform that focuses on how family assets get organized, categorized, and permanently showcased.
- 8. Total Addressable Market 3.2 billion using social media (45% of population) 45% 2 billion mothers in the world. 900 million moms using social media.
- 9. 900 Million x $4/Month x 12 Months $25 Billion Market Opportunity= Total Addressable Market
- 10. Familot Shutterfly Facebook Instagram Snapfish Google Photos Photo Upload ✔ ✔ ✔ ✔ ✔ ✔ Create Albums ✔ ✔ ✔ X X ✔ Share Private Albums ✔ ✔ X X X X Digitize old photos ✔ X X X ✔ X Genealogy Services ✔ X X X X X Digital Family Magazine ✔ X X X X X Device Agnostic Competition Video Presentations & Unique Viewing Options ✔ X X X X X
- 11. Proprietary Competition No customization No social media No taxonomy No open digital asset management tool No beautiful showcasing
- 12. Scott Pierson, Founder: Early employee at Compaq and Founder of The Executive SEO Paul Silva, Advisor: Board of Directors, Angel Capital Association; Manager, River Valley Investors of Massachusetts Paul J. Scott, Advisor: Founder & President of GoingClear Interactive, Author, Building a Successful Web App, Expert in Agile Full-Stack Web Development Bill Cole, Advisor: Tiger Web Designs, Expert in Front End UX Web Development The Familot Family Christine Mark, Advisor: Founder, Gravity Switch
- 13. “Ah-ha” Moments “The movie aspect — amazing!” “Converting my VHS into digital…” “The children’s pages, e-books, etc.” “Genealogy and services for older generations.” “Weekly resources & reminders from Familot on photos not to miss & questions to ask my children on camera.” “A way to enhance family spirit, pride, and connectedness.” “A customizable family website!” “I just needed one more of me & now I have it!”
- 14. Subscription (minimum CLV): 240 months X $4/month = $960/customer Add-On services: Average $500/customer choosing add-ons Add-On Services Video Documentaries Digitizing Services Family eMagazines & eBooks Storage Upgrades Genealogy Research E-Commerce Products Curation Services Potential CLV= $1,460 Customer Lifetime Value
- 15. Data Opportunity Advertising revenue Data based on photos, interests, profiles, etc.
- 16. The Roadmap 2016 Family Tree Videos 2017 Pivoted to Familot Validation and MVP Market Research 2017 91.6% voted Familot as a platform they’d use Q2 2018 Seed round $400,000 Q1 2019 Complete beta; Begin paid subscriptions Q1 2020 Breakeven 22,000 paid subscribers; Raise Series A ($2M) Roadmap
- 17. The Roadmap Financial Projections Year 1 Year 2 Year 3 Year 4 Year 5 Users 10,000 22,000 34,000 45,000 481,469 MRR 40,000 88,000 136,000 180,000 1,925,878 Revenue 222,400 792,000 1,368,000 1,760,000 10,475,226 Expenses 650,000 650,000 632,640 774,400 3,761,731 Profit -427,600 142,000 735,360 985,600 6,713,495
- 18. The Roadmap Potential Exits Shutterfly exited in a $350M IPO, valued at $2.7Bn market cap today • Acquired LifeTouch for $825M Snapfish Acquired by HP for $300M
- 19. Seeking $150,000 - $500,000 On a Pre-money Valuation of $3M 60% Agile Web Development 30% Marketing/Crowd Development 10% R&D
- 20. Family. Memories. Forever. Scott Pierson, Founder scott@familot.com 203-952-6442
Editor's Notes
- Let’s use the Bay Path image here. Nothing else.
- I inserted this 83.6% slide, but if it’s not working in the flow, feel free to cut. I think the point about those surveyed agreed that the product idea of familot addresses a critically important thing. Maybe just make that point w/o the slide.
- Page 2 Insert new slide showing a large 0% with caption: 0% of Survey Responders Idea is already served satisfactorily by competitors Page 3 (this slide) I don’t like the title at the top in orange or any of the small print. Pain: Disorganized Photo Overload. (We all have it. Especially Young Families) I don’t like these Images or the text. Replace with larger photos that portray the life of families beginning with a Wedding – Honeymoon - Newborn – Kids Activities – School – Travel. Maybe a caption: Most are Forgotten, Underappreciated, Undiscoverable AND relegated to the presentation whims of the proprietary platforms.
- Page 2 Insert new slide showing a large 0% with caption: 0% of Survey Responders Idea is already served satisfactorily by competitors Page 3 (this slide) I don’t like the title at the top in orange or any of the small print. Pain: Disorganized Photo Overload. (We all have it. Especially Young Families) I don’t like these Images or the text. Replace with larger photos that portray the life of families beginning with a Wedding – Honeymoon - Newborn – Kids Activities – School – Travel. Maybe a caption: Most are Forgotten, Underappreciated, Undiscoverable AND relegated to the presentation whims of the proprietary platforms.
- Again, hate the top orange. Caption: The Cure An image that shows spectacular organization and photos to be happy to be found in the future Digital Family Memories. Forever. A New and Modern Family Media Library. Customizable Social Platform
- Hate this. Caption: The Familot MVP Platform Super easy and fun. Upload Apps. 1st Digital Assets Management (DAM) Tool for Families Gamified with Camelot Elements Family Records Genealogy Plenty of Future Ideas to Explore. Maybe the image on the bottom of the Bay Path slide – a word cloud of features? (The family castle. Photos/media come into the gate house and work their way up to the Great Hall if they are approved. Choose who you invite to the roundtable to view the photos, videos, presentations and words.)
- Becomes two slides with better images Idea: People think that all their photos are free. They’re not. Nor is the platform on which to see them. They’ve purchased Apple TV, iPad, iPhone, Android, etc. Critical message: Familot is the first non-proprietary platform that focuses on how each photo gets organized, categorized and permanently showcased in the simplest (and funnest) way possible. And we do it better than anyone.
- TAM I could live with this, except the top bar.
- TAM I could live with this, except the top bar.
- I feel like we need to mention Apple and Samsung and make the point that they control how you see things – no customization, no social media, no taxonomy, no open DAM, no making your castle the prettiest on the street. Proprietary. (Maybe this needs its own slide? Title?: The Competition (Non-proprietary) Everything listed here needs to have been mentioned earlier. What about a bigger Familot feature word cloud here? And the next slide contains smaller word clouds of competitors.
- I feel like we need to mention Apple and Samsung and make the point that they control how you see things – no customization, no social media, no taxonomy, no open DAM, no making your castle the prettiest on the street. Proprietary. (Maybe this needs its own slide? Title?: The Competition (Non-proprietary) Everything listed here needs to have been mentioned earlier. What about a bigger Familot feature word cloud here? And the next slide contains smaller word clouds of competitors.
- Feel free to add YOU!
- More readable. Sprints is the new focus group. “Sprint Comments” on the question “Did you have an Ah Ha Moment? If so, what was it that brought it to you? We asked, “What was your AH HA Moment?”
- This slide is discussing the Customer Lifetime Value, not the business model. Advertising has its own slide showing examples of companies that sell to families Nike Sony Wal-Mart Target Coca-Cola Amazon Nintendo McDonald's Starbucks Best Buy Facebook now averaging $9 Billion per Quarter
- Add the data opportunity to the new Advertising Page. Milestones New toys Interests Profile keywords Story Behind the Photo Habits through photos We realize we have the opportunity to capture more data than Facebook. CM NOTE: Taking heavy text of slide and dropping it here in case there’s talking points you want to keep: Traditional Social Media know who is in a picture and where it was taken, but not the details behind the photo Familot categorization platform will capture targeted data from the moment a child is born, through every sport or activity they add to the album and every major milestone added to the page Familot also focuses on a strong connection between family and can showcase a toy Becca might like from her interests to her favorite Aunt and Uncle, etc.
- CM NOTE: say these things (don’t put all text above) Family Tree Videos - as a way of memorializing the lives of elder loved ones via video Pivoted to Familot - Discovered through customer interviews and market testing a greater market interest from young families. Demo videos and focus groups for initial testing. seed round - $400k - to fund development, sales, marketing and branding ****** Larger Dates & Titles Bulletized messages Easy to understand Projected Financials Goal at Scale 10,000 New Users Per Month No small print Thinner arrow? Breakeven Scale Exit Acquisition or IPO
- CM NOTE: say these things (don’t put all text above) Family Tree Videos - as a way of memorializing the lives of elder loved ones via video Pivoted to Familot - Discovered through customer interviews and market testing a greater market interest from young families. Demo videos and focus groups for initial testing. seed round - $400k - to fund development, sales, marketing and branding ****** Larger Dates & Titles Bulletized messages Easy to understand Projected Financials Goal at Scale 10,000 New Users Per Month No small print Thinner arrow? Breakeven Scale Exit Acquisition or IPO
- CM NOTE: say these things (don’t put all text above) Family Tree Videos - as a way of memorializing the lives of elder loved ones via video Pivoted to Familot - Discovered through customer interviews and market testing a greater market interest from young families. Demo videos and focus groups for initial testing. seed round - $400k - to fund development, sales, marketing and branding ****** Larger Dates & Titles Bulletized messages Easy to understand Projected Financials Goal at Scale 10,000 New Users Per Month No small print Thinner arrow? Breakeven Scale Exit Acquisition or IPO
- CM NOTE: say these things (don’t put all text above) Family Tree Videos - as a way of memorializing the lives of elder loved ones via video Pivoted to Familot - Discovered through customer interviews and market testing a greater market interest from young families. Demo videos and focus groups for initial testing. seed round - $400k - to fund development, sales, marketing and branding ****** Larger Dates & Titles Bulletized messages Easy to understand Projected Financials Goal at Scale 10,000 New Users Per Month No small print Thinner arrow? Breakeven Scale Exit Acquisition or IPO
- Contact Scott Pierson, CEO scott@familot.com 203-952-6442