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Final Presentation: Twitter Campaign
- 1. TWITTER
- 2. What’s The Tweet on Twitter? • micro-blog • 140 characters/Multimedia • Instant view and reply to updates • valuable information
- 3. Target Tweeters • Public relations and Marketing consultants • small businesses • GOAL: Convert alternative media purchases into twitter purchases • Business accounts have opportunity to generate money—not teenagers and adults
- 4. Key Performance Indicators • Collect data from Twitter’s R&D • Gross Rating Points GRP • Compare accounts before and after campaign
- 5. Big Idea • Problem: Twitter needs to make money • accomplish w/ advertisements & promotions • Objective: convert media purchases • USP: Twitter = Efficent + Effective
- 6. Tools & Tactics • Inform with INFO • Friendly, open • interactive • Provide: 1. statistics, 2. Data 3. success stories
- 7. Creative Strategy • informative, clear, concise, • audiences consideration • see through puffery and gimmicks • common goal
- 8. Media Selection • business hubs such as Forbes, Linkedin, Monster, and other websites • Launch Google SEM SEO advertisements • Non-internet related channels
- 9. The Advertising Budget • Twitter requires a small budget • $100/hr (beginner rate) • 200 hours • $5 million- SEM
- 10. Summary • Show the TA that Twitter is the most efficient and innovative way to advertise, and Twitter has the data and statistics to prove it! honest delivery of info + great product = Success