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The Lean LaunchPad Session 5: Revenue Model and Pricing Professors Steve Blank,Jon Feiber,  Jim Hornthal, Oren Jacob https://sites.google.com/site/xmba296t / XMBA296T
images by JAM customer segments key partners cost structure revenue streams channels customer relationships key activities key  resources value proposition
REVENUE STREAMS what are customers really willing to pay for? how?  are you generating transactional or recurring revenues?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer Development Team Agile Development
Two types of companies ,[object Object],[object Object]
“ Revenue First” Companies ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Users First” Companies ,[object Object],[object Object],[object Object]
The Two Key Questions ,[object Object],[object Object]
Revenue Model  = the strategy the company uses to generate cash from each customer segment
Pricing Model  = the tactics you use to set the price in each customer segment
buzz group
Web/Mobile Revenue Models
“Direct” revenue models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“Ancillary” revenue models ,[object Object],[object Object],[object Object],[object Object]
Physical Revenue Models
Asset Sale ,[object Object]
Usage Fee ,[object Object]
Subscription Fee ,[object Object]
Renting ,[object Object]
Licensing ,[object Object]
Intermediation Fee ,[object Object]
Advertising ,[object Object]
Pricing
Other words we use in the place of price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common approaches to pricing ,[object Object],[object Object],[object Object],Cost based Value based ,[object Object],[object Object]
Pricing Choices (1) ,[object Object],[object Object],[object Object],[object Object]
Pricing Choices (2) ,[object Object],[object Object],[object Object],[object Object]
Additional components of pricing ,[object Object],[object Object],[object Object]
Competition as an influence ,[object Object],[object Object],[object Object],Nature of Market How they will react? ,[object Object],[object Object],[object Object]
Other Revenue Issues ,[object Object],[object Object],[object Object],[object Object]
New Market Revenue Forecast New Market Sales Curve
Existing Market Revenue Forecast Existing Market
Resegmented Market  Revenue Forecast
Other Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
buzz group

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Xmba 296 t lecture 5 revenue