1. Why does a good design take 3 days? btw This is a completely made up rule

2. ...or at least 3. To be perfectly exact

3. Day One • Go apeshit crazy • Be messy and don't judge • Make frequent pauses, take a stroll • Wrap it up with tons of versions and variations

4. Day Two • Get real • Iterate with other people • Finish with 2 great ideas + 1 wildcard

5. Day Three • Finalize the shit out of it • You know the presentation is what really matters • Come up with a nice package and story • Set your ideas free... wait for feedback

6. So why 3 days? 1. You want to explore your options 2. It is important for getting feedback and distance 3. You want to make sure you sell your vision

7. Go ahead - doubt me!