4th Annual SBDC Veterans Conference, Tucson 10 18 13

AGENDA
8:30-9:00

Registration & Networking

9:00 Welcome! Ellen Kirton, SBDC Director
9:10 Presentation by University of Arizona
ROTC Color Guard
9:20 National Anthem by Martha
McSally, Colonel, United States Air
Force, Retired

11:05 “Pitch AND Plan”: Tim
Bruchman, MAC/WBC
11:35 “Access to Capital”: Karen
Burns, MAC/SBDC
12:00 David Florez, US Bank. Presenting Sponsor

12:00 – 12:30

Lunch Break

12:30
Keynote Speaker: Paul Smiley:
9:27 Tony Penn, President & CEO, United Way President , Sonoran Technology & Professional
of Tucson, Introduction of Mayor Rothschild
Services, LLC
9:30 Opening Remarks by Mayor Jonathan 1:15 Michael Tucker: “Your Personal Branding”
Rothschild, City of Tucson
1:45 “Supporting Small Business” – Office of
9:45 “Transferrable Skills”: Joy Hopper,
Congressman Ron Barber
DMAFB
2:00 Success Panel: Sean Collins, Mark
10:15 “Doing Business with the Government” Beres, Ray Montoya
Steve Hart, SBA, Sr. Area Manager
2:45 Wrap up and Closing Remarks by Ellen
10:35-11:05
Kirton, SBDC Director

Morning Break

Visit EXPO Resources located in the Expo Hall!

Ellen Kirton

Director, MAC Small Business Development Center

WELCOME!

Marine Corps League
Color Guard

Martha
McSally, Colonel United
States Air Force, Retired.
Singing the National Anthem

“LIVE UNITED”
Tony Penn, President &
CEO, United Way of Tucson
and Southern Arizona

The Honorable

Jonathan Rothschild
Mayor of the City of Tucson

Joy Hopper, Community
Readiness Consultant, DavisMonthan Air Force Base

Steve Hart, Small Business
Administration, Sr. Area Manager

FEDERAL CONTRACTING REGISTRATION
A GUIDE TO REGISTERING FOR FEDERAL CONTRACTING

Where to get help and assistance…

Where to get help and assistance…

SBDC for steps 1-3
Small Business Development Center

PTAC for step 4
Procurement
Technical Assistance
Centers

Follow these steps…
Step 1
Eligibility for Federal
Contracting
Is your business legally
formed and licensed?
Do you meet SBA “small
business” definition?
Does your company meet
SBA size standards?

Step 2
Register for Federal Contracting
Obtain DUNS number
Determine NAICS codes
Determine SIC codes
Optional, obtain evaluations
Register with SAM

Step 3
Additional Certifications
(Optional)
HUBZone Certification
8(a) Business Development
Small Business Certification
Women-Owned Small
Business Federal Contract
Program
Veteran-Owned Businesses
Disadvantaged Businesses
Native Americans
Alaskan Owned Corporations
Native Hawaiian Owned
Corporations

Step 4
Procurement Technical
Assistance
Finding Solicitations and
Procurement Opportunities
How to Prepare a
Government Bid or Proposal
Response
Assistance in Pursuing
Government Certifications
Obtaining Payment and Cash
Flow
Government Procurement
Training
Marketing to the
Government
Subcontracting and Teaming

STEP 1 – ELIGIBILITY FOR FEDERAL CONTRACTING
Use the following section to determine if your business is eligible to
register for federal contracting.
Is your business legally formed and licensed? (more info click here)
Business may be a sole proprietorship, partnership, corporation, or any other legal form.
Articles of Organization filed with the Arizona Corporation Commission
Obtain a Federal Tax ID Number (see the IRS website at TIN/EIN)
Obtain all necessary state and local licenses and permits
Establish a business banking account

Do you meet the SBA “small business” definition? (more info click here)
Is organized for profit
Has a place of business in the US
Operates primarily within the U.S. or makes a significant contribution to the U.S. economy
Is independently owned and operated
Is not dominant in its field on a national basis

STEP 1 – ELIGIBILITY FOR FEDERAL CONTRACTING
(continued)
Does your company meet SBA size standards? (more info click here)
All federal agencies must use SBA size standards for contracts identified as small business
You need to select NAICS codes that best describe your business. Go to the NAICS section of
the Bureau of the Census website. Identify the NAICS code(s) that best describe(s) your
business activities. Also see Identifying Industry Codes for more helpful resources.
Determine if the business meets size standards for the selected NAICS codes. Using the Table
of Small Business Size Standards. Match your NAICS code(s) with the appropriate size
standard(s).

If you answered yes to all the questions listed above, then your
company is eligible to register for federal contracting.

STEP 2 – REGISTER FOR FEDERAL CONTRACTING
If your company is eligible, use the following steps to register for
federal contracting.
1. Obtain a DUNS Number (more info click here)
You will need to obtain a Dun & Bradstreet DUNS number. This is a unique nine-digit
identification number for each physical location of your business. The assignment of a D-U-N-S
Number is FREE for all businesses required to register with the federal government for
contracts or grants. Click here to obtain a free DUNS number.

2. Find the NAICS Codes for Your Company (more info click here)
This step should already have been completed above. The code classifies the economic
sector, industry and country of your business. For Federal contracting purposes, you will need
to identify in SAM all the NAICS codes (industries) applicable to your business. Click here to
identify your NAICS codes.

(continued)
3. Find the SIC Codes for Your Company (more info click here)
A SIC code is the Standard Industrial Classification number listed in the Standard Industrial
Classification Manual which is published by the Office of Management and Budget. SIC codes
are used by the Federal Government to identify and classify specific categories of business
activity that represent the primary line of business of a firm. SBA size standards are based on
SIC codes. Click here to identify your SIC codes.

4. Optional, Obtain Past Performance Evaluations
Businesses interested in getting on the U.S. General Services Administration (GSA) Schedule for
contracts should obtain an Open Ratings, Inc. Past Performance Evaluation. Open Ratings, a
Dun & Bradstreet Company, conducts an independent audit of customer references and
calculates a rating based upon a statistical analysis of various performance data and survey
responses. While some GSA Schedule solicitations contain the form to request an Open
Ratings Past Performance Evaluation, vendors may also submit an online request directly to
Open Ratings. Click here to obtain your PPE.

(continued)
5. Register your Business with the System of Award Management
(SAM) (more info click here)
You need to register your business with the federal government's System of Award
Management (SAM), the primary database of vendors doing business with the federal
government. Federal Acquisitions Regulations (FAR) require all prospective vendors to be
registered in SAM prior to the award of a contract, basic agreement, basic ordering
agreement, or blanket purchase agreement. Below are some of the items that you will need in
order to complete registration processes.
Your NAICS codes, Your Data Universal Numbering System (DUNS)
Your Federal Tax Identification Number (TIN or EIN)
Your Standard Industrial Classification (SIC) codes
Optionally, your Product Service codes, Optionally, your Federal Supply Classification codes
Click here to register with SAM.

STEP 3 – ADDITIONAL CERTIFICATIONS (OPTIONAL)
The following are additional certifications and registrations for federal
and state contracting.

Small Business Certifications & Audiences (more info click here)
As the owner of a small business, you may qualify for specific SBA programs based on a variety
of factors. Review the information below and determine which programs could apply to you or
your geographic place of business.
HUBZone Certification
Native Americans
8(a) Business Development
Small Business Certification
Women-Owned Small Business Federal Contract Program
Veteran-Owned Businesses
Disadvantaged Businesses
Alaskan Owned Corporations
Native Hawaiian Owned Corporations
Register Your Business With State Agencies (more info click here)

STEP 4 – PROCUREMENT TECHNICAL ASSISTANCE
Once your company is registered and certified (optional) PTAC can
assist you in the following ways.

AZPTAC Procurement Specialists work with small business owners to help them realize the
opportunities that exist in the realm of government contracting and procurement. Whether
you are looking for information on how to get certified, how to find and identify contracting
(and sub-contracting) opportunities or how to bid and contract for work, AZPTAC is here to
help.
Finding Solicitations and Procurement Opportunities
How to Prepare a Government Bid or Proposal Response
Assistance in Pursuing Government Certifications
Obtaining Payment and Cash Flow
Government Procurement Training
Marketing to the Government
Subcontracting and Teaming

What is PTAC?
• PTAC is a Procurement Technical Assistance
Center
• Expands the Amount of Businesses Capable of
Participating in Government Marketplace
• Works collaboratively with SBDC counselors

Kino Veterans'
Workforce Center
Southern Arizona VA
Health Care System

Active Living
Home Care

Tucson’s Small
Business Resources

Tim Bruchman, Business Trainer and
Counselor, Women’s Business Center of Southern
Arizona

Development of a Business Plan
“Pulling It All Together”
Presented by Tim Bruchman
Women's’ Business Center of Southern Arizona

24

Start with the End in Mind!
Building a business plan takes commitment, perseverance and
belief in what you are trying to accomplish. Remember that
the plan ultimately is yours! Make it your own.
All your preparation will end up eventually pulled together on
one page called an “Executive Summary”.
This should not be a “binder” that you put on your back shelf
to gather dust, it should be a living breathing document.

25

Why do you need a business plan?
• For yourself – There is a great deal of time and
effort involved in a well prepared business plan.
And one of the important goals is that it become an
important operating document for the
company, which is then regularly reviewed and
updated.
• For others – You need a business plan to get it
funded!! And a strong business plan can help you
attract the right hires as well as partners/investors.
27

How do you build a business plan?
Today we will be learning how to first be sure to have
a “Pitch” that will get the essence of your message
out. To potential partners, investors, lenders, etc.
Then you next add details that become an operating
plan for success and can also help you look for access
to capital/funding.
Most importantly, once completed, put into practice
all that hard work!
28

Where do you use a business plan?
For yourself – this is a blueprint for either starting your
business, growing your business or improving your business.
Also, once completed, it becomes an important comparison
to actual tool

For others –
A lender will require many elements of a business plan to
consider advancing you a loan
An investor who can help fund your start-up or growth
Your management team. This can be a great roadmap they
can not only follow but participate in it’s success
29

“PITCH-THEN-PLAN”
“A technique that quickly translates business
ideas into business plans…”

30

Why Pitch-Then-Plan?
• A good business plan is a detailed version of a
“pitch”
• As opposed to a pitch being a distilled version
of a business plan
• If you get the pitch right, you’ll get the plan
right

ALSO…
31

Why The Pitch First?
• Your pitch initially is more important than
your business plan, as it will determine
whether your idea has merit early on by those
reviewing it
• And/or it can generate further interest. Few
sophisticated investors will read an entire
business plan as the first step
• A pitch is easier to fix than a business plan
because it contains less text.
32

No “team of one”
This false belief in a “team-of-one” could be the cause
for the massive failure rate of small businesses in the
first five years.
If you want to maximize the chances of success in
starting a business, there is probably only one
significant factor to leverage: the person who is most
capable of enlisting the support of others, the teambuilder, is the most likely to succeed

33

The Business Plan “Pitch”

Your “pitch” should contain no more than 10
PowerPoint slides (10/20/30 rule*)
•1) The Idea
•3) The Customer
•5) The Message
•7) The Inner Workings
•9) The Money Forecast

2) The Business Model
4) The Competition
6) The Sales Approach
8) The Management Team
10) The Next Steps
34

#1 The Idea
• Talk about the opportunity you have discovered and the big
idea you have for the business
• All good ideas share at least one of three goals:

– They make life for the customer easier (efficiency)
– They make life for the customer better (effectiveness)
– They allow the customer to do new things (innovation)

35

#2 The Business Model
The purpose of the business & how it makes money!
While the “idea” described the opportunity you
discovered, the business model answers the question

“So what?” and “How?”

The Business Model (Continued…)
• A business model describes the purpose of the
business and how it makes money.
• Talks about the timeless reason why your business
should exist beyond just making money
• Complete this sentence, “The purpose of our
business is to…”
• Talk about how you make money and how you
deliver your idea to the customer

Business Model Examples
• Apple iTunes: The purpose of Apple iTune is to let
people enjoy music everywhere, anytime. We
sell popular music downloads over the internet
for $.99 per song. We pay music label $.82 per
download leaving us with a margin of $.17 per
song (HOW!).
• Microsoft: The purpose of Microsoft is to put a
computer on every desk and in every pocket. We
sell computer operating systems and application
programs by charging a software license fee on
each copy (HOW!)
38

#3 The Customer
• Ask yourself, “Who has my money in their
pockets?”
• Talk about the groups of customers (“target
markets”) that will be attracted to your idea.
• Ask:
– Who do we serve?
– What do we know about them?

39

The Customer (target markets)
• Specific Example:
The customer for Chipotle’s is between the ages of 25 and 54 and
has a desire for a healthy menu without sacrificing speed. They
desire:
1) Focus on freshness with products made to order
2) Focus on innovative flavors
3) Focus on consumer choice extended to complete control of
product content
4) Focus on health, including whole-grain, and organic, as well as
trans-fat and MSG free ingredients
40

The Customer: General Examples
• Our customers are busy executives and sales
persons who frequently travel more than 20
weeks a year. They are road warriors who seek
products that express their positions of status
and achievement.
• Our customers are high-school students who
need additional teaching help outside the
traditional classroom. They seek products
that increase their self-confidence relative to
the performance of their peers.
41

#4 The Competition
• Start out by identifying (by name) your three
to four most significant “direct” competitors
and the story that they are trying to tell in a
few words or phrases.
• Then describe precisely how you are uniquely
different.
• Describe yourself differently than your
competitors, if you do, then you’re saying
you’re different and are “differentiating”
yourself!
42

The Competition (Continued)
• Talk about the three to four main (direct)
competitors trying to win your customers.
• Never dismiss the competition.
• Everyone wants to hear why you’re good, not
why the competition is bad.
• Talk about the story each competitor tells and
then talk about how your story is either
different or more important.
43

The Competition Example:
Minute Clinic has three competitors:
• The emergency room is always available and can
treat any number of illnesses, but is expensive and
slow (direct)
• Local primary care physicians treat a large number of
illnesses but are available limited hours (direct)
• Off-the-shelf diagnostic tests are inexpensive but can
diagnose only one condition per test. We are fast and
conveniently located in a pharmacy and can treat 12
of the most common ailments (indirect)
44

Importance of Competition:
Many entrepreneurs believe that investors want to hear that
the venture has no competition. Unfortunately, sophisticated
investors reach one or both of the following conclusions if
entrepreneurs make such claims:

1) There’s no competition because… there is no market. If
there were a market, there would be others trying to win
it!
or….
2) The founders are so naive they can’t even use Google to
figure out ten other companies are doing the same thing!
45

#5 The Message
Once you have identified the various
competitors out there trying to win your
customers and the stories they are telling, it’s
time to talk about the message you will
deliver to the customer

46

A Great “Message”… is A Great Story:
The bottom line is this: Don’t try to change someone’s
worldview, instead, identify a population (TARGET MARKET!) with a
certain worldview and frame your message in terms of that worldview.
Most often you’re charged with competing with someone who has
already succeeded with a message that’s taken hold.
The best alternative strategy is to find a different community, with a
different worldview that wants to hear a different message (“BLUE
OCEAN”).
If you can build your entire organization around delivering a particular
story, you’ve dramatically increased the chances that this story will
actually get told (and be SOLD!).
47

Examples of Messages That Work
LifeLock: “My name is Todd Davis. This is my social security number 457-55-5462.
Yes, that really is my social security number. No I'm not crazy. I'm just sure our system
works. Just like we have with mine, LifeLock helps protect your personal information.
And it's GUARANTEED.“
Subway: “Meet Jared. He used to weigh 425 pounds, but today he weighs only 180
thanks to what he calls the “Subway diet.” Eating only two Subway Sandwiches a day
combined with an exercise program worked for Jared. We’re not saying it will work for
you. But it worked for Jared. Subway—Eat Fresh.”
The Nature Conservatory helps protect precious landscapes by buying them.” Instead
of buying faceless, statistical acres it talks about “landscapes.” Five landscapes per
year sounds more realistic than 2 million acres and it’s more concrete.

#6 The Sales Approach
“Strategy”
Talk about why and who you are going to reach with your
message.
Convince your audience that you have an effective go-tomarket approach that won’t break the bank.

Your task here is to simply decide what leverage points and
contact spheres exist for talking with your customers and to
identify what types of media you can master and are best
suited for your message and for your customer.
49

The Sales Approach – Promotional
“Tactics”
 Public Relations
 Media Relations
 Press Kits
 Newsletters
 Press Releases
 Special Events
 Speaking Engagements
 Sponsorships
 Community Relations and Philanthropy
50

The Sales Approach - Advertising
 Websites
 Social Media
 Email Advertising
 Direct Mail
 Trade Shows
 Yellow Pages
 Newspaper
 Magazines
 Radio
 Television and Cable
 Outdoor Advertising
 Specialty Advertising
51

#7 Inner Workings
For this section, you talk about the work you do
and how you make things. It’s a discussion
about the internal operations of your business
•People
•Places
•Things
•Time
52

Inner Workings
1) People: How many, skill sets, full or part
time, salaried/hourly, pay ranges, roles &
responsibilities
2) Places: Facility, distribution

3) Things: Machinery, equipment, furniture. Cost
and use
4) Time: How to complete an order? Hours of
operation. Time to get product/service to clients
53

Inner Workings Examples
Tele-Health Services will require a 24x7x365 operations center based in
Columbus to serve Southern Indiana cities. In order to deal with the
demand of securing 2,000 new customer accounts each year, we will
require 5 Service Technicians for installation (8AM5PM), 6 Maintenance & Training Staff to support the central facility (in 3
shifts), 1 Administrative Support Staff, and an IT Staff person. All remote
monitoring equipment will be leased on a month basis from
Teleproducts USA for $17.50 per month.
Tortillas Supremas will be located in a leased building in
Indianapolis, Indiana. Two tortilla making machines and two vehicles for
delivery will be leased. Two full time employees will work the tortilla
making machine. Two employees, working 20 hours per week at $9.00
per hour, will deliver the finished product.
54

#8 The Management

Critical Issue!

55

The Management Team
For this section, talk about the key players who will manage the
business. For each management team member, you should briefly
mention their credentials (why they are qualified to run this
business) and mention their roles and responsibilities. Make sure that
your team completes the “management trinity”:

1) Who will oversee the work—management expertise?
2) Who will oversee sales—marketing expertise?

3) Who will take care of the money—financial expertise?

56

The Management Team (Continued)
Talk about the key players who will manage your business. Does not
have to be employees! These could include:
Board of directors ?
Advisory boards
Consultants
Major investors ?
Also, talk about any professionals like lawyers, accountants, bankers, or
insurance agents that will assist you in running the business.

57

#9 The Money
Talk about how much money you need to get started or if in
business, how much you need to get to the next stage.
List the major categories of costs and estimate their amount
Talk about the money you expect to take in during the first
or current year.
Show how you came up with that number (units times
prices)
Assumptions are critical!
Talk about the money you expect to spend out during this
year
Think about people, product costs, space, equipment, etc.

The Money Examples
Premier Uniforms requires $150,000 in initial start-up funds roughly
broken down into $20K for working capital, $100K in inventory, and
$30K in equipment and leasehold improvements.
We anticipate acquiring 120 accounts in the first year (10 per month)
with an average annual contract amount of $15,000 per account
resulting in $180,000 in annual sales.
Our expenses are primarily payroll (50%), rent and facilities (30%), and
administrative expenses (20%) which should total approximately
$120,000. We are projecting a first year profit of $60,000.

59

Projections Strategy
Use a bottom-up model. Here’s an example:
• Each salesperson can make ten phone sales a day that get
through to a prospect
• There are 240 working days per year
• Five percent of the sales calls will convert within six months
• Each successful sale will bring in $240 worth of business
• We can bring on board five sales people
• Ten calls/day X 240 days/year X 5% success rate X $240/sale
X 5 salespeople =
• $144,000 in sales in the first year
60

Lenders/Investors Needs
• Lenders want to see:
– Seasoned cash flow
– Good credit scores
– Collateral
• Investors want to see:
– Return on their investment
– Viable product/service
– Quality Management Team who can get it done

61

#10 The Next Steps – The Plan

Translate all this into actions… or they forever
stay ideas and only dreams…

Essential Elements of a Good Business Plan
What are the key elements of a business plan? From market analysis to your company financials, this guide
walks you through the essential components of your plan, including how to develop a funding request.
• Business Plan Executive Summary
Your executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals. This section offers tips
on what to include and how to keep it brief and succinct.

• Market Analysis
Read about the specific industry, market and competitive analysis information you should conduct and include in your plan.

• Company Description
What do you do? What differentiates your business? Which markets do you serve? Get tips on how to present this information.

• Organization & Management
All businesses are structured differently. Find out how best to describe your organization and its management structure, regardless of its size.

• Marketing & Sales Management
How do you plan to market your business? What is your sales strategy? Read more about how to present this information in your plan.

• Service or Product Line
What do you sell? How does it benefit your customers? What is the product lifecycle? Do you plan R&D activities? Get tips on how to tell the
"story" of your product or service.

• Funding Request
If you are seeking funding for your business, find out what information you need to include in your plan to ensure success.

• Financial Projections
If you need funding, providing financial projections to back up your request is critical. Find out what information you need to include in your
financial projections for your small business.

• Appendix
An appendix is optional, but a useful place to include information such as resumes, permits, leases, and so on. Find out what else you should
include in your appendix.

Resources
There are some great resources for assembling your Business
Plan if you haven’t already started, want to revise or finish what
you have started or need to have ready for submission for access
to capital, etc.

www.sba.gov - You will have access to an outline and then can also
click on each of the elements of the plan.

Microbusiness Advancement Center/WBC

Has a
10 week/session course on writing a professional, complete business plan, as
well as one on one, no cost professional business counseling.
–

MAC Small Business Development Center – one on
one, no cost professional counseling to work with you not only on the plan
itself, but how to implement it effectively and successfully.

Resources (Continued)
In addition, you can go online to the Pima County Library
(www.library.pima.gov) and see sample business plans. All you need
is your library card. You go to the Home Page and type in Business
Plans. There are a good variety. It is like opening a book online.
Remember, at the end of the day, by building a business plan, the
most helpful thing that will occur first, is that YOU will be convinced
that you have a plan that can work before you show it to anyone else.
Also, be sure to have a team! This was reiterated a number of
times, because there are many areas where an expert can definitely
help in ALL sections of the business plan.

Contact Information
Microbusiness Advancement Center
Women's Business Center of Southern Arizona

Tim Bruchman
tbruchman@mac-sa.org
520-620-1241 x 101

68

Thank You for Your Service
Veterans!

Karen Burns, Business Analyst, Loan Specialist,
Small Business Development Center

Presenting Sponsor
David Florez, Branch Manager
 Business Financing & Credit
 The solutions you need to help your business prosper
 Supporting Veterans in our community
Visit our Expo Table to Learn More!

KEYNOTE SPEAKER

Paul Smiley, President , Sonoran Technology & Professional
Services, LLC (Lt. Colonel United States Air Force, Retired.)

Michael
Tucker, CEO, Social Mobile
Buzz.
International Speaker &
Trainer, Social Mobile
Marketer, & Social
Entrepreneur.

www.socialmobilebuzz.com

Personal Brand Building
for Veterans
By: Michael Tucker
CEO, Social Mobile Buzz

Overview
•
•
•
•
•

What is Branding
What is a personal brand
4 Step Personal Branding Process
Using social media in personal branding
How to become the expert employers are
looking for

What is a brand
• Brand "Name, term, design, symbol, or any
other feature (promise, reason to buy &
emotion) that identifies one seller's good or
service as distinct from those of others.
• The question is… “what can I count on from
your product and how does it make me feel?”
• What’s your story?

What experience do of these Brands create
for you?

What Experience does the Brand
“Veteran” Create for others?

Personal branding is…
• Who we are and how we communicate that
“beingness” to others

http://youtu.be/qvY0BdJ8KV4

http://www.youtube.com/watch?v=APwfZYO1
di4

Personal Branding is Multidimensional…
• It's your reputation, the size and strength of
your network, and what unique value you can
contribute to a company or your clients.
–
–
–
–
–
–
–

The attitude and values you hold
How much you can be trusted to keep your word
How you treat others
How you dress
How you speak
Who you spend time with
Where you work, travel, vacation

4 steps in the Personal Branding
Process (Me 2.0)
• Discover spend time learning about yourself, your
values, personal mission, and unique attributes.
– Start by asking yourself "what do I want to be known
for, and then select a niche so that you can position
yourself in the marketplace.

• Create: Blog, website, business
card, resume, video resume, reference
document, cover letter, portfolio, social network
profiles, or a combination. Your brand must be
consistent across all platforms

4 steps in the Personal Branding
Process (cont’d)
• Communicate: Communicate your brand by
attending professional networking events, writing
articles for magazines and media sites,
commenting on blogs, connecting with people on
social networks, and reaching out to the press.
• Maintain: As you grow, mature, and accelerate in
your career, update your brand." Monitor your
brand online to ensure all conversations about
you are positive and factual. Establish a Google
Alert for your name.

Group Activity (Part 1)
1. Choose a partner
2. Partner A simply talk to partner B about any
topic related to yourself
3. Switch
4. How well do you feel you know your partner

Group Activity (Part 2)
• Make a list of the following
1.
2.
3.
4.

What you’re most proud of
What inspires you
1 Goal for this year
Support you need to accomplish it

If you do not clearly define your
personal brand others will do it for
you…

Everyone is an expert at something.
However, You must acknowledge
your expertise and let others know
through your actions…

Using Social Media in the
Personal Branding Process

Facebook
• Use images in post that support your brand
• Create and share content that display’s your
expertise
• Participate in groups related to your area of
expertise
• Attend and share information from events
related to your area of expertise

LinkedIn
• Make sure your profile is fully completed and
clearly labels your expertise
• Post videos and work samples (where
appropriate)
• Contribute to groups and answer industry
related questions
• Offer and request recommendations
• Add plug-ins to display the depth of expertise

Video
• Create a personal YouTube Channel
• Create videos that provide insight into your area
of expertise (e.x. 10 Frequently asked questions
about your industry or interviews with successful
leaders in your field)
• Subscribe to YouTube channels of other industry
experts
• Create a playlist of about topics of expertise
• Comment on the channels of industry leaders
and others that create exceptional content

Twitter
• Follow industry leaders and enthusiast
• Reply and Retweet content related to your
industry
• Provide useful information for your Twitter
followers
• Ask questions of your Twitter follower

Blog
• Be a though leader. Write blog articles and
videos about topics of interest related to your
industry
• Customize blog with high resolution graphics
that communicate your personal brand
• Ensure blog has links to all social media sites
and contact information
• Read, comment, and tweet about other blogs
related to your industry.

Contributing to the Blogs of Others

Final Thought
• Be authentic with your brand but don’t get
carried away.
• At the end of the day we are simply human
being seeking to find meaning and make a
contribution.
• Never let “your brand” stand in the way
finding meaning or making a contribution

Summary
•
•
•
•
•

What is Branding
What is a personal brand
4 Step Personal Branding Process
Using social media in personal branding
Don’t over do it

Questions
Michael Tucker
Phone: 1-520-309-5295
info@SocialMobileBuzz.com
SocialMobileBuzz.com

Office of Congressman
Ron Barber: “Supporting Small
Businesses in Southern Arizona”

Sean Collins, Mark Beres, Ray Montoya

Ellen Kirton

Director, MAC Small Business Development Center

Why the SBDC & CLOSING REMARKS

What does the SBDC do?

Supports Small Business
Veterans are a Focus!

Your Business Resource
• Expert counseling
• No cost
• Your own business advisor

The Team Makes a Difference
• 60 years combined banking experience
• 80 years combined business experience
• Experts in many fields:
– Access to capital
– Profitability
– Business planning and execution
– Specialty areas such as assisting veterans!

Our Counselors
• Ellen Kirton, Director
• Karen Burns, Business Analyst
• Rick Loveland, Business Analyst

Bottom line: “We’re here for you!”

We Help Drive Economic Impact!
•
•
•
•
•
•

2012
2013
2012
2013
2012
2013

$6M to 30 companies in loans & equity
On target to meet or exceed $6M
Helped create over 100 jobs
On target to do the same
Helped 30 companies get started
On target to meet or exceed

How We’re Funded
• SBA Grant
• For 25 years, we have received an SBA Annual
Grant
• This event is funded through a special veterans
grant
• Matched funding through our Host MAC
Includes funds from the City of Tucson, banks, foundations and
organizations that support small business economic development

We Love Success!
• We each see 70+ companies a year
• We each handle on average 30 businesses at a
time, working with them towards success
• Results really represent the successes of our
clients! We’re proud to be a part of that…..
Let me share just one……………………

Acronyms!
• MAC – Microbusiness Advancement Center

• WBC – Women’s Business Center
• SBDC – Small Business Development Center
All under one roof to help you!

Contact Us!
330 N Commerce Park Loop #160
520-620-1241
www.mac-sa.org

4th Annual SBDC Veterans Conference, Tucson 10 18 13

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4th Annual SBDC Veterans Conference, Tucson 10 18 13

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