Promotion Opportunity Analysis of spice jet

1. SPICE JET DEPARTURE : 23rd August 2010

2. CREW MEMBERS Mr. ATUL SAINI Mr. AJAY SINGH Mr. NAVODIT Mr. RAJAN JUNEJA Mr. SAURAV GARG

3. PROMOTION OPPORTUNITY ANALYSIS FOR AIRLINE INDUSTRY

4. AIRLINE INDUSTRIES

5. SPICE JET Founded in -2005 Slogan-flying for everyone. Low cost Airline of India. KalanithiMaranowns the airline after acquiring a major stake on June 2010. Spice Jet marked its entry in the Indian skies with 99 fares for the first 99 days, with 9,000 seats available at this rate.

6. VAS

7. SWOT ANALYSIS Strengths A major strength of any airline is the product itself -- air travel. Airline staff is highly trained and experienced, from pilots and flight attendants to mechanics and ground staff. associated public acceptance of air travel as both a fast and safe way to travel.

8. Weaknesses Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing. The quality & variety of a food is not applicable as much. There is not such any special comfort zone for passengers.

9. OPPORTUNITIES Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground. Technology can also result in increased revenue due to customer-friendly service enhancements like in-flight Internet access and other value-added products for which a customer will pay extra. Link-ups with other carriers can greatly increase passenger volumes

10. Threats The price of fuel is now the greatest cost for many airlines. A plague or terrorist attack anywhere in the world can negatively affect air travel. Food quality should be better & very maintaining. Competition in airline industry is ver high,so the Passengers should be facilitated as much as possible.

11. PromotionsOpportunityAnalysis “Identify target audiences for your goods and services.”

12. Two key objective for promotions opportunity analysis. Determine which promotional opportunities exist for the firm. Identifies the characteristics of each target audience.

13. First step for promotion opportunity analysis. Establish marketing communications objectives It may include the following- To develop Brand awareness. To increase demand/sales for offering. To change customer attitudes/perceptions about the firm. To encourage repeat traveling. To become highly competitive.

14. Second step Prepare promotional strategies The strategies are the long term directions to be undertaken by the firm. Example- To employ “services ,” price/quality “ to achieve Objectives. Free stay in ginger Hotels,usingicici credit card.

15. Third step Match your tactics with your strategies Tactics are considered to be short term in nature.(day to day activity), It ,may include- Promotions/advertisements Posters Point of purchase displays. Free gifts Coupons Buy one get one free Special package tour Free ticket.