1. Wella kolestint (Unisex), Loreal Paris Casting
Cream Gloss Hair colour (mainly for women)
Garnier Colour Naturals Hair Colour(unisex except 1 colour Black for
men), Streax Pro(unisex), Revlon Colour(unisex except 1 colour
Black for men),
Streax hair colour -not pro( unisex)
Godrej Expert (unisex), Godrej colour plus (unisex)
Super vasmol kesh kala (unisex), Godrej Kesh Kala (unisex)

2. Product Mix and Brand Extension
Challenge : 1. No major hair colour products
for men ‘specifically’ (only one shade i.e Black
majorly from brands like Revlon and Garnier)
2. Product Differentiation to target the already
competitive Segment A
Weaknesses of Streax Pro: Product visibility
(online and at salon) . Only females are being
a part of the campaigns and advertisements.
Effect : Male target segment doesn’t know
about the product fully (except when the
New SKU : Small Sachets of salon owner tells them) -> Weak positioning
shampoos or conditioner w.r.t Males Target
Solution : 1. Come out with different
As per our analysis, we came to Men’s line with Much more shades as
know that there is a huge need of the Differentiation Factor
Sachets for the lines that are 2.
needed post hair-colouring. It As in the foreign markets(like Just For Men),
would help Streax Pro to target come out with the Beard and Moustache Hair
the Segment B and C as they are colour with premium prices (main target :
resistant to buy bigger SKUs at Segment A):
times Male ambassador is also needed