2. Film Production Logos
Production house logos are
catchy not only because
they’re attractive, memorable
and repeatedly marketed. But
they use symbols and design
styles that are commonly
understood and recognized.
The style of the logo design
depends on the kind of brand
image the company wants to
portray. A production logo can
be a wordmark, a combination
mark or a lettermark.
3. The colour schemes of on-screen production house logos
depend on the genre of movies it produces. Silver and
golden are common because they give sheen to the text
and symbols in a logo design. Production companies
don’t simply select a typeface from Microsoft Word for
instance. They add shadows, use shapes, make it 3D, use
stark colours, add texture.
4. Perhaps the most
intriguing graphic
element of
production
company logos are
the symbols used in
them:
- Film Strips / Reel
- Video Camera
- Light
- Mountain Peaks
- Clouds
- Animals
- Globe / Earth
