Khaana On The Go (KOTG) offers a complete delivery system solution for restaurants in Gurgaon. KOTG with its own delivery infrastructure offers last mile support to the restaurants, all they need to do is take the order, then its KOTG which delivers it to the customer in a timely manner.

1. A Restaurant’s Complete Delivery Solution

2. Khaana On The Go (KOTG)
Need & The Offerings
Business Model
Market & Opportunity
Key Numbers
Team

3. Khaana On The Go (KOTG) - An Introduction
Founded in January 2014, started operations in April 2014 as an online food ordering and delivery company, KOTG now offers
complete delivery support to restaurants in Gurgaon
Whereabouts & Basic Information Partner Restaurants
 KOTG started with 20 restaurants and now has 50
restaurants under margin based online ordering
contracts including the following major ones
 KOTG also handles complete delivery system for 5
partner restaurants
 Location
– Operates through its office in Gurgaon, India
 Team
– Customer Care: 1
– Delivery Staff: 5
– Delivery Stations: 2
– IT: 1
– Marketing & Sales: 2 (managed by founders)
 Online Presence
– Website: www.khaanaonthego.in &
www.kotg.in
– Mobile App available
– Facebook Page:
www.facebook.com/khaanaonthego
– Twitter, LinkedIn and Google+ pages also
available

4. A Successful Transition From A B2C To A B2B Company
Restaurants KOTG
Now restaurants themselves are
interested in availing the services of
KOTG and KOTG also looks to expand
• # of partners
• # of riders
KOTG chose the model of an online ordering company
• Created its own customers
• Tied up with 50 restaurants on margin sharing basis
• Delivered all the orders in a timely manner (97% timeliness)
• Created its own team of riders during the period
• Identified and mitigated food delivery related issues
• Proved its capability as a food delivery company
• Tied up with 5 restaurants for complete delivery system
KOTG Restaurants
November
2014
October
2014
May
2014
April
2014
Sir Allow us to take
care of your delivery
system, there will be
savings, ease, etc.
Sorry, we don’t know you, we
liked the concept, but how
can we trust you for the
delivery, it’s the backbone of
every restaurant
handling
• Got referred to various other interested restaurants
• Stabilized operations and carved out a roadmap
Orders Per Day:
50, INR 20,000
Delivery Team:
5 riders and 5 bikes (70%
utilization)
Orders Per Day:
8, INR 2,400
Delivery Team:
2 riders and 2 bikes (25%
utilization)
Orders Per Day:
2, INR 500
Delivery Team:
1 rider and 1 bike (12%
utilization)

5. Khaana On The Go (KOTG)
Need & The Offerings
Business Model
Market & Opportunity
Key Numbers
Team

6. What’s the Need
SANDY decides to open a new restaurant
• All the finance and sales related calculations and estimations have been made
• A decent eating place, experienced chefs and a great menu
• An established delivery infrastructure from day 1 expecting deliveries
(accounts for approximately 20% of total investment)
SANDY
After a couple of
months
Dine in Sales Going Upwards, but Sandy expected
deliveries to go up as well at a rapid pace
Expenses have skyrocketed,
let’s cut some
Delivery team still underutilized, delivery boys’ salaries, fuel,
maintenance eating up close to 30-40% of the total monthly revenue
A Few of them are able to handle that pressure by
additionally pumping the required money, doing huge
cost cuttings
Others succumb to the pressure and eventually closes
the restaurant

7. What’s In Store For The Restaurants
Delivery infrastructure just a call away, capability
to handle simultaneous orders
Online ordering option available to
customers, offers are also made
visible through KOTG’s website and
social networking pages
KOTG takes away the pain of having a
delivery system and lets the
restaurants focus on their core
business, FOOD
Order related intimations to the
customers give them a satisfaction
that their orders are in safe hands
Offers a well structured customer
database, to identify relevant target
localities, and corporates
=
Expenses
Profitability

8. Khaana On The Go (KOTG)
Need & The Offerings
Business Model
Market & Opportunity
Key Numbers
Team

9. How Does It Work – Business Model
The scalability and optimization of KOTG’s model can be further improved by incorporating various proposed automations and
systems like GPS tracking, automated calls, delivery hot-spots, etc.
The Delivery Process
Restaurant receives order
1
Restaurant intimates KOTG Restaurant prepares FOOD
2
Delivery boy sent from nearest
station within 15 minutes
SMS / Email with total amount
and delivery time sent
3
Job Done – Food Delivered
Customer also informed about online
ordering option
4
Costing For The Restaurant
 Restaurants are charged on the basis
of number of deliveries KOTG does for
them
 Slabs as per restaurant’s needs and
delivery numbers are made
 Two types of services depending upon
delivery range are offered to the
restaurants
 Within 3 KMs
 No Distance limit
A Sample Slab (Within 3 kms)
# of orders Monthly Charges (INR)
0-200 10,000
201-250 12,500
………….. ………….

10. Khaana On The Go (KOTG)
Need & The Offerings
Business Model
Market & Opportunity
Key Numbers
Team

11. What’s The Market, The Opportunity
Gurgaon – The Market in which KOTG Currently Operates
Pune
3,726
2,179
Approximately
1,600
Restaurants
1,000 restaurants
with delivery (60%)
KOTG’s initial
partners target
= 200
Average Expected
Monthly Net Profit per
restaurant = INR 2,500
Monthly Profit
= INR 5,00,000
After Gurgaon, Other Metros Which KOTG Plans To Enter
Total # of restaurants
Restaurants with delivery
Delhi NCR
9,790
6,006
Bengaluru
5,457
2,608
Mumbai
9,972
7,783
Kolkata
2,701
1,313
……… & many more

12. Additional Revenue Generating Streams
In addition to existing services KOTG is doing a planned exploration of other revenue generating streams in tandem with its
delivery focused offerings
Customer Related Data
Analytics
Online Payment

13. Khaana On The Go (KOTG)
Need & The Offerings
Business Model
Market & Opportunity
Key Numbers
Team

14. Key Statistics
KOTG has grown from delivering 10 orders in August 2014 to processing an average of 50 orders per day with a total value of
approximately INR 20,000 currently
Website & Facebook Statistics Operational Statistics

15. Revenues & Costing
KOTG is currently generating revenues from a couple of streams
with a few additional streams being explored by the company
Revenues*
84%
16%
Total Delivery Support
Margin Based Online Orders
 KOTG has successfully transitioned from being an online
order based margin generator to a total delivery support
based revenue generator
 KOTG also plans to enforce various other feasible revenue
streams in the near future
 As per company’s estimates the company expects to
meet its expenses for the month by January 2015
KOTG is on the path of meeting all of its expenses with its
revenues; Salaries account for 40% of the total expenses
Expenses*
40%
25%
15%
20%
Salaries Petrol
Rent & Maintenance Others
 KOTG key profitability parameters hovers around the
above expenses
 With Increase in number of orders to an optimum level
the expenses can be controlled
 Creation of delivery stations and processing multiple
deliveries simultaneously reduces the expenses pressure
on the company by bringing down the distance covered
and time required per delivery
* Absolute numbers available on request

16. Khaana On The Go (KOTG)
Need & The Offerings
Business Model
Market & Opportunity
Numbers & Evolution Of KOTG
Team

17. The Team
KOTG was founded by two engineers from Delhi University, with over 3 years in business and financial research with companies like UBS,
Evalueserve, Moody’s
Vaibhava Guptaa – Co Founder
– An Engineer from one of the best engineering colleges in India, Netaji Subhas Institute of Technology
– Almost 3 years of experience in management consulting and business research
– Had worked with reputed companies like Evalueserve and Booz & Company
– Has a passion to make KOTG a company the way he sees it, a reality
Roles
– A to Z of overall company; business development, finance, operations, customer care, logistics managements and
any other department that needs to be set up for a smooth functioning of KOTG
Sarthak Sargoch – Co Founder
– An Engineer from one of the best engineering colleges in India, Delhi College of Engineering
– Almost 4 years of experience in financial research
– Had worked with reputed companies like UBS, Evalueserve and Moody’s
– Has the required energy to make KOTG one of the best ideas ever
Roles
– A to Z of overall company; business development, finance, operations, customer care, logistics managements and
any other department that needs to be set up for a smooth functioning of KOTG
Karunakar Gautam – Information Technology
– An Engineer from one of the best engineering colleges in India, Delhi College of Engineering
– M Tech. from IIT Kharagpur and Over 2 years of experience in Web Design & Development
Roles
– Takes care of website development, and design and other ERP tools

18. Thank You