This presentation doesn't contain the full notes, and is for display purposes only. :) I saved a PDF version with the full set of notes that you can download here: http://www.slideshare.net/sarahmworthy/notes-version-nonprofit-website-fundraising-foundations-eschouston-2013-august-seminar

1. Evaluate and Update Your Website to Increase Online Donations Today!
Turn Your NonProfit Website
into a Fundraising Machine!
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2. "For me, it's not the technology, it's
the people and their behaviour.
Technology is not necessarily going
to help to fundraise. It's going to
remove the barriers
to fundraising."
~ Laila Takeh, head of digital engagement at Unicef
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3. Chief Experience Officer &
Director of Product
@sarahmworthy
http://linkedin.com/in/sarahworthy
sarah@authorizedCV.com
Sarah M.
Worthy
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4. Low-Tech/Low-Cost Tools
Stay focused on your Goals
How’s Your Current Website?
Getting Higher-Tech Help
Second
Last
First
Third
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5. 3 Questions - 7 Seconds
What can I do here?
Why should I do it?
How do I get started?
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6. What can you do? | Why should you do it? | How do you get started?
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7. DIY Quick Website Fixes
Craft Stories that Build Credibility
Match Your Website to Your Brand
Guide Your Visitors Online
Freshen Up Donations
Share Things that Matter
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8. Focus on Your Stories...
Free Report from http://credibility.stanford.edu/
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9. Who Benefits from
Their Donation?
Content that Builds Credibility
How You’ll Use
Their Donation?
Who’s Spending
Their Donation?
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10. ‹
Content that’s Visual
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11. Keep Your Design Consistent
A donor clicks
to give here
And ends up
(w)here?
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12. Design Your Social Brand, Too!
http://missionaustralia.com.aumaintainstheirBrandacrosstheweb!
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13. Make Time for Daily SEO...
More than 70% of this NonProfit’s
website traffic came from people
Searching Online for something to do
that weekend.
Use your site’s analytics
to identify the content
that’s drawing new
visitors in best!
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14. Follow the Users Path
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15. 5 Minute Navigation Tune-Up
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16. Value Your Donor’s Time
6Pagesofformsjusttojoin?!
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17. Streamline Your Online Forms
Only ask for the information
you NEED... a newsletter
subscribe form will require
less information than an
online donation form.
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18. Is your donation process
100% tablet and
smartphone ready?
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19. Use Social Media Purposefully
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20. 2 Free Social
Integration Options
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21. Increase Donor Engagement
• Engage Your Current Donors
• Test, Measure, Retest your Donation process
• Create a Sense of Community
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22. Make a Donation On Your
Website
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23. CMS Recommendations
Open Source CMS 30 Second Evaluation
over 61 million sites are built on WordPress, primarily a
publishing platform
If you’re technical, Drupal can do just about anything,
challenging for non-technical people to customize and manage
Specifically built for nonprofits, out of the box functionality,
“new kid” on the open source block.
Great for largely content-focused websites, limited
customizations and extended functionality.
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24. Digital Tools
Graphics/Images
Editorial Calendars
Email Marketing
Automation and Analytics
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25. Social Media Management Tools
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26. http://www.google.com/nonprofits/
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27. www.nten.org
www.techsoup.org
www.idealware.org www.netsquared.org
www.meetup.com/NET2Houston
www.aspirationtech.org
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28. Bringing in Outside Help
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29. Questions?
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30. Thank you
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31. Sarah M. Worthy,
Digital Engagement Strategist
sarah@authorizedcv.com
@sarahmworthy
http://linkedin.com/in/sarahworthy
http://slideshare.net/sarahmworthy
Connect with Me
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