NonProfit Website Fundraising Foundations - ESCHouston 2013 August Seminar

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
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NonProfit Website Fundraising Foundations - ESCHouston 2013 August Seminar

  1. 1. Evaluate and Update Your Website to Increase Online Donations Today! Turn Your NonProfit Website into a Fundraising Machine! 1
  2. 2. "For me, it's not the technology, it's the people and their behaviour. Technology is not necessarily going to help to fundraise. It's going to remove the barriers to fundraising." ~ Laila Takeh, head of digital engagement at Unicef 2
  3. 3. Chief Experience Officer & Director of Product @sarahmworthy http://linkedin.com/in/sarahworthy sarah@authorizedCV.com Sarah M. Worthy 3
  4. 4. Low-Tech/Low-Cost Tools Stay focused on your Goals How’s Your Current Website? Getting Higher-Tech Help Second Last First Third 4
  5. 5. 3 Questions - 7 Seconds What can I do here? Why should I do it? How do I get started? 5
  6. 6. What can you do? | Why should you do it? | How do you get started? 6
  7. 7. DIY Quick Website Fixes Craft Stories that Build Credibility Match Your Website to Your Brand Guide Your Visitors Online Freshen Up Donations Share Things that Matter 7
  8. 8. Focus on Your Stories... Free Report from http://credibility.stanford.edu/ 8
  9. 9. Who Benefits from Their Donation? Content that Builds Credibility How You’ll Use Their Donation? Who’s Spending Their Donation? 9
  10. 10. ‹ Content that’s Visual 10
  11. 11. Keep Your Design Consistent A donor clicks to give here And ends up (w)here? 11
  12. 12. Design Your Social Brand, Too! http://missionaustralia.com.aumaintainstheirBrandacrosstheweb! 12
  13. 13. Make Time for Daily SEO... More than 70% of this NonProfit’s website traffic came from people Searching Online for something to do that weekend. Use your site’s analytics to identify the content that’s drawing new visitors in best! 13
  14. 14. Follow the Users Path 14
  15. 15. 5 Minute Navigation Tune-Up 15
  16. 16. Value Your Donor’s Time 6Pagesofformsjusttojoin?! 16
  17. 17. Streamline Your Online Forms Only ask for the information you NEED... a newsletter subscribe form will require less information than an online donation form. 17
  18. 18. Is your donation process 100% tablet and smartphone ready? 18
  19. 19. Use Social Media Purposefully 19
  20. 20. 2 Free Social Integration Options 20
  21. 21. Increase Donor Engagement • Engage Your Current Donors • Test, Measure, Retest your Donation process • Create a Sense of Community 21
  22. 22. Make a Donation On Your Website 22
  23. 23. CMS Recommendations Open Source CMS 30 Second Evaluation over 61 million sites are built on WordPress, primarily a publishing platform If you’re technical, Drupal can do just about anything, challenging for non-technical people to customize and manage Specifically built for nonprofits, out of the box functionality, “new kid” on the open source block. Great for largely content-focused websites, limited customizations and extended functionality. 23
  24. 24. Digital Tools Graphics/Images Editorial Calendars Email Marketing Automation and Analytics 24
  25. 25. Social Media Management Tools 25
  26. 26. http://www.google.com/nonprofits/ 26
  27. 27. www.nten.org www.techsoup.org www.idealware.org www.netsquared.org www.meetup.com/NET2Houston www.aspirationtech.org 27
  28. 28. Bringing in Outside Help 28
  29. 29. Questions? 29
  30. 30. Thank you 30
  31. 31. Sarah M. Worthy, Digital Engagement Strategist sarah@authorizedcv.com @sarahmworthy http://linkedin.com/in/sarahworthy http://slideshare.net/sarahmworthy Connect with Me 31

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