Plan to Get Raving Fans for Tendenci - 2013

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Short UX presentation about building a community of users and "raving fans" for the launch of self sign-up Tendenci version 1.x

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Plan to Get Raving Fans for Tendenci - 2013

  1. 1. Why  Do  We  Want  Raving  Fans?   Raving  Fans  =  Recurring  Revenue  +  Free  Marke9ng  and  PR     All  Rights  Reserved  ©2013  Sarah  M  Worthy  
  2. 2. How  Do  We  Get  Raving  Fans?   In  his  book,  Godin  explains  that  no  one   spreads  an  idea  unless:   1.  They  understand  it   2.  They  want  it  to  spread   3.  They  believe  spreading  it  will   benefit  them   4.  It  is  easy  to  spread  the  idea   “Unleasing  the  Ideavirus”  by  Seth  Godin  |  hVp://www.sethgodin.com/ideavirus/    
  3. 3. Step  1)  Help  Them  Understand  Tendenci “When  I  use  the  word  technology,  I  mean   any  way  of  doing  beVer   things…  Technology  is  only  relevant  to   the  extent  that  it  makes  people’s  lives   be=er!”   “Be  obsessed  with  your  customer  and   making  great  products  for  them  and  you   will  succeed  –  be  passionate  about  it.  It   is  about  making  it  good  for  the  user!”   -­‐Gary  Hoover  
  4. 4. Steve  Jobs  –  U/X  Extraordinaire     “Steve  jobs  wasn't  an  engineer  or  a  designer.  But  he   was  one  of  the  greatest  users  of  technology  of  all  9me,   and  that  made  all  the  difference.”   -­‐  Cliff  Kuang,  Fast  Company  “What  Made  Steve  Jobs  so  Great?”   “You  can't  just  ask  customers  what  they  want  and  then   try  to  give  that  to  them.  By  the  9me  you  get  it  built,   they'll  want  something  new.”   -­‐      Steve  jobs   Connect  with  Sarah  M  Worthy  on  LinkedIn  
  5. 5. Programmers  See  This  View   Screenshot  from  hVp://www.alphabit-­‐ua.com/sublime/  
  6. 6. Designers  See  This  View   Screenshot  from  hVp://www.crazyleafdesign.com/blog/category/graphic-­‐design/photoshop/  
  7. 7. Site  Admins  See  This  View     Visit  www.worthytech.org  to  see  Sarah’s  Tendenci  Site!  
  8. 8. Who  Are  Tendenci’s  Users?   Our  team  are  all  users  –  and  your   experience  maVers!   Clients  (Admins  of  Site)  are  users  and   their  experience  maVers!   The  Site  Visitors  are  users  and  their   experience  maVers!     Hire  Sarah  for  Product  Marke9ng  and  User/Customer  Acquisi9on  Strategies!  
  9. 9. It’s  About  Asking  Ques9ons…     Who’s  using  the  site?  How  old  are  they,  what   level  of  technical  experience  do  they  have,  how   many  staff,  members,  volunteers,  Board   members,  Admins…  ?     What  are  they  doing  on  the  site?  What  do   Admins  do,  what  do  site  visitors  do,  what  do   users  and  members  do?     When  are  they  using  the  site?  Time  of  day,  day   of  week,  specific  events  and  9mes  of  year,  etc?     Where  are  they  when  they  use  it,  what  devices   are  they  on  when  they  use  it?     Why  do  they  use  the  website  (and  why  did  they   pick  Tendenci,  why  didn’t  they  stay  with  their   old  CMS?)  
  10. 10. “Implementa9on  is  Everything”   –  Brad  Cranford,  Director  of  Technology,  Usability  Sciences Compromise  is  Necessary     Resources  vs.  Idealism     User’s  Needs  vs.  Business  Goals  
  11. 11. Crea9ng  a  Great  User  Experience   Is  Also  Crea9ng  a  Great  Brand   Impression  –  It  MaVers!    
  12. 12. What  You  Can  Do   •  Create  a  Tendenci  Site  –   hVp://signup.tendenciapp.com     •  Give  me  3  Things  that  you  think  would  make   the  experience  awesome  for  you  and  would   turn  you  into  a  raving  fan!    
  13. 13. Report  Issues,  Suggest  Features,   Update  Our  Wiki    

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