1. Brand Identity
Learning objectives
•to understand what is meant by ‘brand identity’
•to recognise elements of brand identity in
music magazine front covers
2. What is a brand?
• a product or range of products that has a
set of values associated with it that are
easily recognised by the consumer.
3. What is ‘Brand Identity’?
• Logo?
• Slogan?
• Typeface – font, style, size, positioning
• Colours
• Layout/design
• The visible elements of a brand (such as
colours, design, logo, type, name, symbol) that
together identify and distinguish the brand in the
consumers' mind.
4.
5.
6.
7. 1. Brand Essence
• a way of summing up the significance of
the brand in one simple sentence:
“Authentic Athletic Performance”
8. 2. Brand Slogan
• a public way of identifying the brand for
consumers - often associated with a logo
Just Do It
9. 3. Brand Personality
• marketeers can
describe their brand
as though it were a
person, with likes
and dislikes and
certain behaviour
