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1. Drive Safely Work Week
BACK TO BASICS:
is Oct. 1-5, 2012
YOUR KEYS TO SAFE
DRIVING
The Network of Employers for Traffic
Safety (NETS) announces the launch of
Drive Safely Work Week 2012: Back to Basics—
Your Keys to Safe Driving. The 2012 campaign
toolkit can be downloaded FREE via the NETS
website at www.trafficsafety.org beginning
August 9th.
This year’s campaign emphasizes the importance of building and
maintaining a safe-driving foundation—whether employees drive
on behalf of their company, commute to and from work or coach
a new driver at home.
HERE’S THE CAMPAIGN AT A GLANCE
Monday
Buckle Up! Seatbelts should never have time off!
Tuesday
Steer with a Clear Head
(recognizing and preventing driver fatigue)
any years
“No matter how m
have or how
of experience we
, there are
much driving we do
ills and
underlying basic sk
fundamental
behaviors that are
d that need
to safe driving an
acticed.
to be continually pr
these days
Much is being said
s of distracted
about the danger
sible driving
driving, yet respon
ng distractionis more than drivi
ive Safely
free. This year’s Dr
ign will
Work Week campa
range of
reinforce the wide
a safe,
skills needed to be
responsible driver.”
Sandra Lee,
NETS Chair
Fleet Safety
Director, Worldwide
n
Johnson & Johnso
Wednesday Drive Distraction-free
Thursday
Parking and Backing Basics
Friday
Fine-tune the Fundamentals
(to avoid the most common types of crashes!)
The campaign toolkit is web-based and provides downloadable activities and resources for each
day of the campaign week. Toolkit components include:
FACT/TIP SHEETS ON THE CAMPAIGN ISSUES
DAILY ACTIVITIES WITH SUPPORTING RESOURCES
DOWNLOADABLE GRAPHICS
To preview the campaign materials, visit
www.trafficsafety.org/drivesafelyworkweek/
The DSWW campaign has been
sponsored by the Network of Employers
for Traffic Safety (NETS) since 1996.
Although the observance of the
campaign takes place each year
during the first week of October, the
materials are not dated and can be
used throughout the year for continued
promotion of safe-driving practices.
For questions on downloading materials,
please contact
lstevens@trafficsafety.org.
For more information on NETS, visit
www.trafficsafety.org.