2. Aviation Industry in India is one of the fastest
growing aviation industries in the world
Indian aviation sector has the potential to be
number one globally by 2030: Indian Aviation
report by FICCI-KPMG(13th Mar 2014)
From being primarily a government-owned
industry, the Indian aviation industry is now
dominated by privately owned full service
airlines and low cost carriers
3. Low Cost Carriers (LCC)
Modern airports
Foreign Direct Investments (FDI) in domestic
airlines
Cutting edge Information Technology (IT)
Emphasis on regional connectivity
As per the 12th Five Year Plan (2012-17),
improving air connectivity in tier-2 and tier-3
cities in India is one of the key priorities of the
government
4. International, National, Regional and Cargo
Issues: (generally speaking; on an avg)
1) Weather: Variable and Unpredictable. Flight
cancellations and accidents
2) Fuel Cost: 14-16% of an airlines cost
3) Labor: 40% of airline’s expense used to pay
pilots, flight attendants, baggage handlers,
dispatchers, customer service
Significant Costs: Airport capacity, route
structures, technology, and costs to lease or
buy the physical aircraft
5. India sells one of the costliest Aviation
Turbine Fuel (ATF) in the world, nearly 60%
costlier than competing nations in the Middle
East and ASEAN regions
Tax policies not favourable
The raw material & ATF accounts for nearly
half of the operating cost of Indian carriers
6. Threat of New Entrants
As of now there are very few entry barriers
except high cost of fuel and taxes
Govt is also promoting this sector with the
increase in FDI limit to 49%
However existing profitable routes are
already saturated
MEDIUM
7. Bargaining Power of Suppliers
All suppliers have tremendous bargaining
power with the airline industry
Few fuel providers and no alternative to fuel.
Aviation fuel is already a commodity
The airline supply business is mainly
dominated by Boeing and Airbus
Airports, Other Infrastructures are also fixed
in number
HIGH
8. Bargaining Power of Buyers
With entry of substantial no of Low Cost Carriers
bargaining power of buyers is gradually
increasing
Few fuel providers and no alternative to fuel.
Aviation fuel is already a commodity
The airline supply business is mainly dominated
by Boeing and Airbus
Airports, Other Infrastructures are also fixed in
number
Medium
9. Threat of Substitutes
Virtually no substitutes for International Carriers
Domestically as well no direct can competition
with airlines in terms of time, personal
preference, convenience and cost.
Bus: Less Cost but speed extremely slow and
tedious travel
Trains: generally less expensive. Low cost
carriers are mainly aiming to compete with Indian
Railway's AC segment
Low
10. Competitive Rivalry
Competition among major players is
extremely high in many aspects
Intense price competition and High fixed cost
Low profits and unused/excess capacity
Switching costs are generally low. Companies
have tried to increase switching costs with
the use of "frequent flyer" programs
High