suits internship program project MTV and snapdeal integration study- proposed suggestion for integration , garnier and suits integration study

1. DIGITAL INTEGRATION
By VINEET GAUR
Concept explained.

3. Comedy Central & vespa
• Comedy Central is know for its multi genre and humorous prime time
shows.
• I have a concept of digital integration of Comedy Central show-
"BILLY ON THE STREET " with VESPA
• BILLY ON THE STREET is an American comedy game show on the
hosted by Billy Eichner, where Billy goes out to the streets of New
York and asks pedestrians questions
• A game show where Travel around the city of network and madness is
involved
• Considering this , integration of Vespa (Italian brand of scooter
manufactured by Piaggio.) is the perfect idea.
• Billy Eichner nature of adventurous is perfect for the selection

4. • Billy can ask question about road safety as well ,considering Vespa ,this can
even create awareness about safety on roads
• Comedy Central & billy page on Facebook can have post and data on road
safety
• Having Facebook & Twitter polls on Ride with style, posts and comments
• Showing billy sitting on a Vespa is a good strategy

5. MTV AND SNAP DEAL
• Integration of the two biggest. Youth oriented contents
• With music and style & fashion meet
• MTV kaise hai YAARIYAN nibaiye with snap deal

7. MTV (Kaisi hai yaariyan) & SNAP DEAL
INTEGRATION
• MTV India is the Indian version of MTV, a channel specialising in
music, reality, and youth culture programming.
• SNAP DEAL AND ONLINE NE E-commerce website ,targeting majorly
youth audiences for online shopping
• Snap deal has attracted a major level of YOUTH in its online
customers in 2013
• Considering the IMAGE OF MTV, youth and snap deal are the
combination for advertising
• MY CONCEPT OF INTERGRATING " KAISI HAI YAARIYAN" with SNAP
deal reflects the shows and channel image with its powered by
organisation SNAP DEAL.

8. • Today's youth are time saving
• Mobile and online shopping is the new trend.
• Their purchase habits are not fixed rather more seasonable .
• Having online banners of Mtv shows with snap deal
• USE OF MTV MOBILE APP FOR DOWNLOAD CODE & coupons on
snapdeal website
• MTV known faces with snapdeal bags on their digital poster are an
excellent way to attract the audiences
• Or
• Use of snap deal goodies on the MTV famous show ROADIES 6
• Snap deal products can be showed on MTV ROADIES website along
the cast
• As snap deal provide external products that a person need onto his
journey of roadies

9. VH1 & ENGAGE DEO
Engage music with soul.

11. INTERGRATING vh1 & engage DEO
• Vh1 India is a music channel in India. It was launched in 2005. In
December 2004, MTV India and Zee-Turner teamed up to bring Vh1
to India
• Engage DEO the new range of Deo Sprays for men and women
provides 24 hour freshness and has been crafted to enhance their
personal grooming and confidence. With STYLE –CLASS & UPTO DATE
• INTERPGRATING Vh1 with engage DEO represents the freshness of
the DEO with the freshness of MUSIC provided by VH1 to its viewers .
• VH1 shows/events like SUPERSONIC is the best content in providing
the mix by my opinion
• Social media Facebook,Twitter & YouTube can have gif image links and
poster of the INTERGRATION.

12. • Having contest such as buying the DEO as a pass or coupon code for
vh1 events held in mumbai
• Making viewer watch a perticual show/program and ask questions
consider the content.
• This increase the exposure level of the channel and the brand
• Facebook and Twitter having posts on favourite engage DEO
frangnance
• DOWNLOAD THE VH1 app and using engage DEO codesprovided on
the back of the bottle for free music or video downloads
• Asking questions n engage DEO fragrance on social media
(colour,frangnance ,improvement etc) this can increase the audience
participation

13. • VH1 has a great amount of viewers among the youth which are into
music & style
• Latest music genre from the fresh taste of youth
• Engage DEO integrated with VH1 reflects style with music that
connects with the YOUTH AUDIENCES

14. My idea
• The concept of INTERGRATING was with respect to outdoor
advertising and digital advertising ,
• In case of multimedia intepgration(website,ad etc)
• The concept also applies with repect to content placing ,
• Either billy on the street or anger management both shows can carry
the co-branding
Thanking you,
If my work is likely to be appropriate do consider me for the internship
Vineet gaur