2018-10-23 Rogério Normand presents Vision and Validation at Founder Institute Lisbon Fall 2018
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Founder Institute - Lisbon Fall 2018 Vision and Validation - 2018-10-23 Presentation by Mentor Rogério Normand
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2018-10-23 Rogério Normand presents Vision and Validation at Founder Institute Lisbon Fall 2018
- 1. Vision & Validation Rogério Normand October 2018
- 6. Red Ocean Strategy Blue Ocean Strategy Compete in existing market space. Create uncontested market space. Beat the competition. Make the competition irrelevant. Exploit existing demand. Create and capture new demand. Make the value-cost trade-off. Break the value-cost trade-off. Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost. Align the whole system of a firm’s activities in pursuit of differentiation and low cost.
- 10. Somewhere in Brazil Hospital Market Zombie Hospitals Negative net equity High tax/labor debts Outdated facilities No professional management Succession issues 3 or less profitable general hospitals Population: 5.9M
- 12. Somewhere in Brazil Hospital Market Zombie Hospitals Negative net equity High tax/labor debts Outdated facilities No professional management Succession issues 3 or less profitable general hospitals Population: 5.9M “Cirque du Soleil” Hospital Specialized in complex procedures (cardio, neuro, ortho, onco, transplant) Top physicians Efficient processes/management High tech equipment Aimed to optimal cost/benefit ratio Built accordingly Better results: medical/financial
- 13. OfferingLevel 0 1.25 2.5 3.75 5Services InfrastructureIm age & Exam sLength ofStay TotalArea Em ployees Facilities Com plexityResolutivenessTechnology Price Hospital CdS Hospitals in somewhere High Low Eliminate Reduce Raise
- 14. OfferingLevel 0 1.25 2.5 3.75 5ServicesInfrastructure Im age & Exam s Length ofStayTotalAreaEm ployeesFacilitiesCom plexity Resolutiveness Technology Price Focus24/7 SurgeriesElective Hospital CdS Hospitals in somewhere High Low Eliminate Reduce Raise Create
- 15. “A good business model begins with an insight into human motivations and ends in a rich stream of profits” – Joan Magretta
- 16. Money Flow Debt Equity Op. Cash Flow Assets Future Operations Remuneration Remuneration
- 17. User # Net Sales/ user (ARPU) Variable Costs/user Contribution Margin/user Fixed/Semi- fixed Costs EBITDA Depreciation/ Amortisation EBIT Income Tax NOPAT CapEx ∆ Working Capital Free Cash Flow Depreciation/ Amortisation Contribution Margin - = x = = = = = - - - + - ± Contribution Margin EBIT NOPAT Value for each item, per month, up to maturity
- 18. User # Net Sales/ user (ARPU) Variable Costs/user Contribution Margin/user Fixed/Semi- fixed Costs EBITDA Depreciation/ Amortisation EBIT Income Tax NOPAT CapEx ∆ Working Capital Free Cash Flow Depreciation/ Amortisation Contribution Margin - = x = = = = = - - - + - ± Contribution Margin EBIT NOPAT Value for each item, per month, up to maturity
- 19. User # Net Sales/ user (ARPU) Variable Costs/user Contribution Margin/user Fixed/Semi- fixed Costs EBITDA Depreciation/ Amortisation EBIT Income Tax NOPAT CapEx ∆ Working Capital Free Cash Flow Depreciation/ Amortisation Contribution Margin - = x = = = = = - - - + - ± Contribution Margin EBIT NOPAT Value for each item, per month, up to maturity
- 20. User # Net Sales/ user (ARPU) Variable Costs/user Contribution Margin/user Fixed/Semi- fixed Costs EBITDA Depreciation/ Amortisation EBIT Income Tax NOPAT CapEx ∆ Working Capital Free Cash Flow Depreciation/ Amortisation Contribution Margin - = x = = = = = - - - + - ± Contribution Margin EBIT NOPAT Value for each item, per month, up to maturity
- 21. Rogério Normand rn@ynro.eu +351 913 883 600