While choosing the most suitable advertising platform for reaching investment minded Chinese or businesses in China's financial industry, it's important to learn who are the main players. This presentation summarizes major financial portals and news sites in China that are open to 3rd party advertisement.

1. Main Financial News
Portals in China
By Sampi Marketing Ltd.

2. Original Content with Main
Focus on China

3. YiCai - 第一财经
http://www.yicai.com/

4. CaiJing - 财经网
http://www.caijing.com.cn/

5. CaiXin - 财新网
http://www.caixin.com/

6. Original Content with Mixed
Focus on China and Overseas

7. Wall Street China - 华尔街见闻
http://wallstreetcn.com/

8. Finance QQ - 腾讯财经
http://finance.qq.com/

9. Financial Times China - FT中文网
http://www.ftchinese.com/

10. Popular Financial News
Aggregators

11. JinRongZhiJia - 金融之家
http://www.jrzj.com/

12. Sohu Business - 搜狐财经
http://business.sohu.com/

13. HeXun Network - 和讯网
http://www.hexun.com/

14. HeXun P2P & IOF – Part of HeXun Network
http://p2p.hexun.com/ http://iof.hexun.com/index.html

15. JinRongJie - 金融界
http://www.jrj.com.cn/

16. Sina Finance - 新浪财经
http://finance.sina.com.cn/

17. Summary

18. Largest Financial Portals by Traffic
6,400,000
3,900,000
2,600,000
2,300,000
1,700,000
1,600,000
850,400
677,700
319,800
278,900
5,300
Total Worldwide Traffic (average monthly visitors)
4,739,200
3,440,970
2,057,580
1,354,080
1,246,440
879,240
527,248
477,846
279,121
220,275
3,662
Total China Traffic (average monthly visitors)

19. Reach across the Great Wall!

20. Reach across the Great Wall!
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