1. Hazel
Mission statement
Sam Brands

2. Opportunities and Needs
Current:
 Middle-/old aged customers
 Skin care 15%
 No clear target
Future:
 Focus teens and anti-ageing
 Increase skin share

3. Action
 To reach Teens>decrease direct sales
 Invest in research & development
 Anti-ageing
 Complexion-care products
 Distinguish clear brands
 Use internet
 Enter new markets to pursue market opportunities
 Advertisements in fasion magazines

4. example

5. New Logo

6. Example Fashion add

7. Thank you for your attention