what is instagram, definition instagram

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What is instagram?
Instagram is a photo and video sharing social networking
service owned by American company Meta Platforms. The
app allows users to upload media that can be edited with
filters, be organized by hashtags, and be associated with
a location — via geographical tagging. Wikipedia
Available in: 32 languages
Developer(s): Meta Platforms
Initial release: October 6, 2010; 13 years ago
Original author(s): Kevin Systrom; Mike Krieger
Size: 231.3 MB (iOS); 50.22 MB (Android); 50.3 MB (Fire
OS).
Definition of instagram
Instagram is a free, online photo-sharing application and social network
platform that was acquired by Facebook in 2012.
Instagram allows users to edit and upload photos and short videos through
a mobile app. Users can add a caption to each of their posts and use
hashtags and location-based geotags to index these posts and make them
searchable by other users within the app. Each post by a user appears on
their followers' Instagram feeds and can also be viewed by the public
when tagged using hashtags or geotags. Users also have the option of

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making their profile private so that only their followers can view their
posts.
As with other social networking platforms, Instagram users can like,
comment on and bookmark others' posts, as well as send private messages
to their friends via the Instagram Direct feature. Photos can be shared on
one or several other social media sites -- including Twitter, Facebook and
Tumblr -- with a single click.
Instagram is not only a tool for individuals, but also for businesses. The
photo-sharing app offers companies the opportunity to start a free
business account to promote their brand and products. Companies with
business accounts have access to free engagement and impression metrics.
According to Instagram's website, more than 1 million advertisers
worldwide use Instagram to share their stories and drive business results.
Additionally, 60% of people say they discover new products through the
app.
History of Instagram
Instagram was started in San Francisco by Kevin Systrom and Mike
Krieger, who initially tried creating a platform similar to Foursquare but
then turned their attention exclusively to photo sharing. The word
Instagram is an amalgam of "instant camera" and "telegram."
The iOS app was released through the iTunes App Store on Oct. 6, 2010,
and the Android app was released on April 3, 2012. The platform's
popularity skyrocketed, with the company reporting more than 40 million
active users just two years after launch. This caught the attention of
Facebook, which officially purchased Instagram for $1 billion in the
summer of 2012.

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Originally, only photos could be posted to Instagram, but the company
expanded to 15-second videos in 2013. In 2016, Instagram upped the
maximum video length to 60 seconds. Until 2015, all photos posted to
Instagram were confined to a square aspect ratio. The company changed
this to allow users to upload photos and video at full size.
The company has been the source of some controversy. In 2012,
Instagram added this sentence to its Terms of Service policy:
To help us deliver interesting paid or sponsored content or
promotions, you agree that a business or other entity may pay us to
display your username, likeness, photos (along with any associated
metadata), and/or actions you take, in connection with paid or
sponsored content or promotions, without any compensation to
you.
Following heavy backlash from users who feared Instagram would sell
their photos and identifiers, CEO Systrom assured users that wasn't the
company's intention. The language was quickly removed from the policy.
A 2013 controversy centered around criticisms that Instagram was
censoring photos that didn't break the company's terms and conditions and
that these censorships were unfairly targeting women's bodies.
Instagram's decision in 2016 to shift from displaying timeline photos in
chronological order to using an algorithm to determine photo order also
drew negative feedback.
As of April 2017, the company had 700 million active users, more than
twice that of Twitter's total user base.
Editing tools and features

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Instagram provides a wide range of digital filters that can be applied to
users' photos, including ones that add a vintage or faded look. Other
editing features include Lux, an effect that lightens shadows, darkens
highlights and increases contrast, and photo-tuning tools allow users to
adjust brightness, contrast, saturation, sharpness, structure, straightness
and tint. A manual tilt shift and vignette effect can also be added to photos.
In 2017, Instagram rolled out a feature that allows users to post multiple
photos or videos at once, presented in a carousel format.
Taking inspiration from the popular Snapchat app, Instagram introduced
a Stories feature in 2016 that allows users to share moments from their
day that disappear after 24 hours. Instagram Stories includes the ability to
incorporate augmented reality-based face filters and stickers, and the
ability to add text, drawings, emojis, links and geotags directly to the
photo or video. In April 2017, Instagram Stories recorded 200 million
active users, surpassing the active users of Snapchat, its biggest rival.
Instagram also has a series of add-on apps available. These apps are
Boomerang, which creates custom GIFs; Hyperlapse, which creates time-
lapse videos; and Layout, which creates image collages with multiple
images. When installed, these apps can be accessed directly from the
Instagram app.
How to set up and use Instagram
The Instagram app is available for download on Apple's iPhone, iPad and
other iOS devices through the App Store, and on Android devices through
Google Play.

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Once installed, users will be prompted to sign up for free and are given
the option to either input their email address, which entails creating a
username and password, or to log in using their Facebook account. New
users can find people to follow on Instagram by having the app look
through their Facebook friends and people on their contact list.
From the Home tab, the first screen that appears when the app is opened,
Instagram users can view photos from accounts they follow in a format
similar to that of Facebook's newsfeed. Instagram Stories -- posted by
users you're following -- are displayed at the top of the Home feed in the
form of circular profile photos. Users can access Instagram Direct at the
top right corner of their home feed.
The Explore tab of the Instagram app allows members to search for user
accounts to follow or find user photos by searching hashtags or geotags.
The Explore tab also presents curated content and recommendations based
on the user's activity and accounts they follow, as well as trending
hashtags and popular posts. The Activity tab displays recent engagement
on posts in the form of likes and comments, and also recent activity from
those the user is following.
The Profile tab presents all of the user's photo and video posts in one place
and a short bio. To post a photo or video, click the Camera tab, which will
give the option of taking a photo or video from within the app or choosing
a photo or video from the device's library.