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Online Writing

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Its a simple collective presentation explaining how a journalist from website should work....

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Online Writing

  1. 1. Online Writing (Part I) <ul><li>Be Simple & Be Smart </li></ul><ul><ul><ul><li>- Samrat Phadnis </li></ul></ul></ul>
  2. 2. Introduction
  3. 3. Introduction
  4. 5. Introduction <ul><li>What makes Difference? </li></ul><ul><li>Do’s & Don’ts </li></ul><ul><li>Skills to develop </li></ul><ul><li>Use of technology </li></ul>
  5. 6. Topics of Discussion <ul><li>Story telling </li></ul><ul><li>If a story can be told differently </li></ul><ul><li>Use of simple tools </li></ul><ul><li>Value Addition </li></ul>
  6. 7. What is Writing? <ul><li>Writing is the representation of language in a textual medium through the use of a set of signs or symbols. (Ref: Wapedia) </li></ul><ul><li>Purpose: </li></ul><ul><li>To inform </li></ul><ul><li>To express </li></ul><ul><li>To convey message </li></ul>
  7. 8. Story Telling <ul><li>You have something to inform </li></ul><ul><li>You have something to express </li></ul><ul><li>You have some message which must be/can be conveyed to some one. </li></ul><ul><li>You have something which will be helpful to someone </li></ul>
  8. 9. Modern Forms <ul><li>Print </li></ul><ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>WEB/ONLINE </li></ul><ul><li>MOBILE </li></ul>
  9. 10. Online Story Telling <ul><li>Difference </li></ul><ul><li>Print & Online </li></ul>Involves Readers Presents a continuous view Dynamic & Current Dated Interactive Narrative Non-linear It's linear Informally written; chunked out Formally written and passively read
  10. 11. Online Story Telling
  11. 12. Online Story Telling
  12. 13. Online Story Telling
  13. 14. What is Good?
  14. 15. What is Good?
  15. 17. Interactive
  16. 18. Interactive
  17. 19. Interactive
  18. 21. Breaking News
  19. 22. Learn from others From Print Books: <ul><li>Tell readers where they are Provide a convenient map of the work (TOC, index) </li></ul><ul><li>Provide a title page </li></ul><ul><li>Let users mark their spot and progress </li></ul><ul><li>Show users how long the text is </li></ul><ul><li>Break the text into standard pieces (chapters) </li></ul>
  20. 23. Learn from others From Newspapers: <ul><li>Keep the front page fresh </li></ul><ul><li>Tell human stories </li></ul><ul><li>Tell them what you're going to tell them, tell them, then tell them what you told them </li></ul><ul><li>Keep writing short, muscular and active </li></ul><ul><li>Provide surprise and a sense of discovery </li></ul>
  21. 24. Learn from others From Comics: <ul><li>Social relationships do not depend on bandwidth </li></ul><ul><li>Completion is a powerful tool for engagement </li></ul><ul><li>Tell a story with pictures </li></ul><ul><li>Keep dialogue crisp </li></ul><ul><li>Tell a human story </li></ul>
  22. 25. Learn from others From Movies: <ul><li>To think of character as response to conflict </li></ul><ul><li>Figure out whose story it is </li></ul><ul><li>Provide tension and release </li></ul><ul><li>Break story into fractal units (acts/scenes/beats) </li></ul><ul><li>Give the story a dramatic arc </li></ul>
  23. 26. Learn from others From TV: <ul><li>Keep visuals interesting </li></ul><ul><li>Make screen graphics readable </li></ul><ul><li>Tell a story with pictures </li></ul><ul><li>Online cannot compete as a rich media experience </li></ul>
  24. 27. Avoid If you don’t know the exact date, use some sort of safe, far out, or relative time. E.g., “This information will be updated after an hour/20 minutes.” But be sure you do it, or explain then why not. Rude. The burden isn’t on users to figure out our Web site. No one will come back. Please check back shortly for... Solution Because It’s… Avoid Using
  25. 28. Avoid If it’s truly critical information, instead of a link to a nonpage, indicate clearly when users should come back (see above). Bad form. If pages (or sections of) aren’t ready, don’t post placeholder links or pages. under construct-ion
  26. 29. Avoid Craft link text that states what the link is. This will also help anyone with assistive technology who’s looking only at links. Uninformative. This doesn’t tell anyone what the link is, except that it’s a link. Click here to enter our Web site/skip intro Leave it out. Irrelevant. Miss Manners doesn’t serve tea online. Welcome to our Web site.
  27. 30. One Step Ahead <ul><li>We read differently from screens and must write differently for them. Here are some points to bear in mind when writing for the web. </li></ul>
  28. 31. Good Web Writing <ul><li>Hit your reader with the salient points at the top of the web page. </li></ul><ul><li>Write short paragraphs: White space helps web display so write in 'chunks' - 30-word paragraphs separated by a line space works. </li></ul>
  29. 32. Good Web Writing <ul><li>Write simple sentences: Use one idea per sentence and keep sentences under 17 words. </li></ul><ul><li>Use the present or present perfect tense. </li></ul>
  30. 33. Good Web Writing <ul><li>Be direct: The web is friendly. Use 'we' and 'you' instead of 'the insured', 'the applicant', 'the society', and so on. </li></ul><ul><li>Be positive: 'the web works well' rather than 'the web doesn't function badly'. </li></ul>
  31. 34. Good Web Writing <ul><li>Structure the site, and its tone of voice, for the people whose needs and expectations you hope to satisfy. </li></ul>
  32. 35. Summary <ul><li>Try asking yourself the following questions: </li></ul><ul><li>What is your site for? </li></ul><ul><li>Who does it aim to attract? </li></ul><ul><li>How should you address your audience? </li></ul>
  33. 36. Contact Details <ul><li>Email: </li></ul><ul><li>[email_address] </li></ul><ul><li>FACEBOOK: </li></ul><ul><li>samrat.phadnis </li></ul><ul><li>TWITTER: </li></ul><ul><li>samaphadnis </li></ul>

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