Social Media is already impacting community associations. From management companies and property managers to the homeowners, the impact is here to stay and will grow. Are you prepared?

1. Social Media &
Technology in Your Association

2. Presented by:
Kelly C. Elmore
• Principal, Kovitz Shifrin Nesbit
• www.ksnlaw.com

3. Salvatore Sciacca
Chicago Property Services
Founder, Chairman & President
http://www.chicagopropertyservices.com

4. Demetrio Cardona-Maguigad
• LimeRed Studio
• Director of Strategic
Design and Assistant
Professor
• www.limeredstudio.com

5. Introduction:
Social Media
Learning to utilize social media to effectively
communicate and build a sense of community in
the association.

6. Associations Involvement on
Social Media
• Pros
• Cons

7. Legal Issues Resulting from
Social Media
• Examples of Legal issues

8. Property Managers & Social
Media
• Managing online reputation
• Challenges facing managers

9. Association Media Policy
• Identify rules and guidelines for the
Association
• Documenting a Process to provide
managers/board members with ways to
understand how to prevent issues

10. Association Media Policy
(cont’d)
• Define objectives in Participating in Social
Media
• Ways Associations Control Social Media
Issues
• Control vs. No Control

11. Board and Property Managers:
Targeted by Social Media
• Online forums for unit owners
• Social Media Websites (Facebook,
Yelp, etc.)
• Postings on Marketing Cites

12. Association Branding
• Benefits to Association:
o
o
Marketing units
Selling units
• Other Considerations

13. Legal Ramifications of
Maintaining Social Media and
Association Websites
• Liability Issues & Concerns
• Ramifications of Maintaining
Social Media and Association
websites

14. Legal Ramifications (Cont’d)
• Email Communication between Board
members
• Liability Concerns:
o
o
o
o
Lawsuits
Disclosure of privileged info
Lead to additional claims
Disclosure of Private Information

15. Technology
• Advantages
o
o
o
Assign administration responsibilities without
letting it become a full time job
Conduct meetings by email
Voting by email

16. Technology & Efficiency
• Increasing Association Efficiency:
o
o
o
Management services
Obtaining documents (Declaration, Rules, etc.)
online
Online portals for collections

17. Final Thoughts
• Social Media & Technology in Associations
o
o
o
Advantages
Disadvantages
Legal Considerations

18. Questions?

19. Social Media & Technology in
Your Association
Please e-mail any follow-up questions or
comments to:
Kelly C. Elmore
kelmore@ksnlaw.com
Salvatore Sciacca
ssciacca@chicagopropertyservices.com
Demetrio Cardona-Maguigad
demetrio@limeredstudio.com