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Strategies to overcome the
Adoption Dilemma
Henning Schmidt
hedersoft GmbH
About me
• Co-founder of hedersoft
• System Architect
• Software Developer
• Consultant
• Emerging technologies enthusiast...
About hedersoft
• Established in 2011
• IBM Business Partner
• Web Development
• Mobile Development
• System Integration
•...
PLATINUM & CHAMPAGNE SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
Agenda
• Why dilemma? What is Social Business?
• How to overcome that?
• Discussion
Why dilemma? – Definition SB
“Social Business is the ability for an
organization to use its communities to
improve its per...
Why dilemma?
• Organization
• From enterprise to small companies
• Communities
• Customers or members, Prospects, Employee...
Why dilemma?
• Performance
• Improving brand perception
• Finding new customers
• Closing more sales faster
• Improving cu...
Why dilemma?
• This implies
• #NewWayToWork / Work 4.0
• Many organizational changes
• Many cultural changes
• Heavy shift...
Why dilemma?
Consumers
Market Share
Source: Wikipedia (https://en.wikipedia.org/wiki/Diffusion_of_innovations)
How to overcome that?
• Strategic planning
• Organizational changes
• Technology
How to overcome that? - Strategy
• Social = People
• Don’t push, generate acceptance
• People need ability to change (Enab...
How to overcome that? - Strategy
• Information
• Onboarding Package
• Communication Strategy and Concept (Events,
Campain,...
How to overcome that? - Strategy
• Qualification
• Seminars
• Webinars (E-Learning)
• Social Learning (Wikis, Blogs)
• Sel...
How to overcome that? - Strategy
• Organizational and functional
Framework
• Strategy Map
• Guidelines
• Roles / Responsib...
How to overcome that? - Strategy
• Motivation
• Motivational campaign
• Barcamps
• FedEx Day
• Contest / Award
• Workshop
...
How to overcome that? - Organization
• Different user roles
• Advocate
• Ambassador
• Change Agent
• Coach
• Community Man...
How to overcome that? - Organization
• Community Manager
• Works with communities
• Analyses processes and
“socializes” th...
How to overcome that? - Organization
• Involvement at early stage
• Different Departments (IT, HR, Marketing, …)
• Differe...
How to overcome that? - Technology
• Social Business != Social Software
• Decide on a system early
• Let people play with ...
How to overcome that? - Technology
• Extend System to your needs
• Widgets
• Buttons, Fields
• Small Windows
• Application...
How to overcome that? - Technology
How to overcome that? - Technology
How to overcome that? - Technology
How to overcome that? - Technology
• Cognitive Computing
• Try to solve human problems
• Uncertainty
• Auto responses “Wat...
Conclusion
• Develop a Social Business Strategy
• Involve People at early stage
• Be transparent at all times
• Find early...
Discussion
THANK
YOU!
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SC9 - Strategies to overcome the Adoption Dilemma

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Transforming from a traditional business into a social business is more than using social software. What does it take to become a social business? Is there a clear path or has every company to find its own way? There is no such thing as a general cookbook! Every company is different so every company has to find its own path. See what others did to take the steps towards a social business and pick the parts that might suit you.

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SC9 - Strategies to overcome the Adoption Dilemma

  1. 1. Strategies to overcome the Adoption Dilemma Henning Schmidt hedersoft GmbH
  2. 2. About me • Co-founder of hedersoft • System Architect • Software Developer • Consultant • Emerging technologies enthusiast twitter: schmhen – linkedin: de.linkedin.com/in/schmhen - blog: schmhen.de
  3. 3. About hedersoft • Established in 2011 • IBM Business Partner • Web Development • Mobile Development • System Integration • Social Business & Software • IBM Notes / Domino, IBM Connections
  4. 4. PLATINUM & CHAMPAGNE SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS
  5. 5. Agenda • Why dilemma? What is Social Business? • How to overcome that? • Discussion
  6. 6. Why dilemma? – Definition SB “Social Business is the ability for an organization to use its communities to improve its performance” Source: http://blog.socious.com/bid/54542/What-is-Social-Business-A-Clear-Definition
  7. 7. Why dilemma? • Organization • From enterprise to small companies • Communities • Customers or members, Prospects, Employees, Channel partners, Suppliers, Volunteers, Product partners and consultants, Analysts, Donors, Conference attendees, User groups, Chapters, Grassroots supporters
  8. 8. Why dilemma? • Performance • Improving brand perception • Finding new customers • Closing more sales faster • Improving customer satisfaction while reducing support costs • Increasing customer retention and repeat business • Increasing revenue and profit
  9. 9. Why dilemma? • This implies • #NewWayToWork / Work 4.0 • Many organizational changes • Many cultural changes • Heavy shift in people’s mindset • BUT • Only 10-15% are obliged to employer (Gallup) • People rather keep than share • 90-9-1
  10. 10. Why dilemma? Consumers Market Share Source: Wikipedia (https://en.wikipedia.org/wiki/Diffusion_of_innovations)
  11. 11. How to overcome that? • Strategic planning • Organizational changes • Technology
  12. 12. How to overcome that? - Strategy • Social = People • Don’t push, generate acceptance • People need ability to change (Enablement) • Involve / inform employees • Qualify employees • People need willingness to change (Decision) • Create and share Social Business Framework • Active motivation to participate
  13. 13. How to overcome that? - Strategy • Information • Onboarding Package • Communication Strategy and Concept (Events, Campain, Roadshow) • Ongoing Communication Management • Orientation Guide for Leaders • Reasoning Map •  Transparency
  14. 14. How to overcome that? - Strategy • Qualification • Seminars • Webinars (E-Learning) • Social Learning (Wikis, Blogs) • Self Learning • Certificate (Community Managers) • Reverse Mentoring • Leadership • Video
  15. 15. How to overcome that? - Strategy • Organizational and functional Framework • Strategy Map • Guidelines • Roles / Responsibilities • Social Business Principles / Processes • Working Models • Reporting Setup (KPI) • Use Case Development • Maturity Assessment
  16. 16. How to overcome that? - Strategy • Motivation • Motivational campaign • Barcamps • FedEx Day • Contest / Award • Workshop • Gamification • Feedback Channels • Leaderboards
  17. 17. How to overcome that? - Organization • Different user roles • Advocate • Ambassador • Change Agent • Coach • Community Manager •  Convince, Train and Accompany!
  18. 18. How to overcome that? - Organization • Community Manager • Works with communities • Analyses processes and “socializes” them • Actively communicates with and for communities • Defines and controls KPIs • Is aware of social guidelines and is supervisor and supporter
  19. 19. How to overcome that? - Organization • Involvement at early stage • Different Departments (IT, HR, Marketing, …) • Different Personalities • Different Hierarchies •  Cross Organizational
  20. 20. How to overcome that? - Technology • Social Business != Social Software • Decide on a system early • Let people play with the system • Get constant feedback • Apply changes
  21. 21. How to overcome that? - Technology • Extend System to your needs • Widgets • Buttons, Fields • Small Windows • Applications • APIs • Push / Pull data • SPI • React on changes
  22. 22. How to overcome that? - Technology
  23. 23. How to overcome that? - Technology
  24. 24. How to overcome that? - Technology
  25. 25. How to overcome that? - Technology • Cognitive Computing • Try to solve human problems • Uncertainty • Auto responses “Watson Help” • Analytics • Define KPIs • Let software measure • Draw conclusions and apply changes
  26. 26. Conclusion • Develop a Social Business Strategy • Involve People at early stage • Be transparent at all times • Find early adopters in all departments • Install user roles • Train, train, train
  27. 27. Discussion
  28. 28. THANK YOU!

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