Adam Lewites' presentation at Rainmaker 2015 discussing building a BDR team

1. Building the Insightpool
BDR Team
#Rainmaker2015

2. Adam Lewites
Insightpool
Director, Client Partnerships
#Rainmaker2015
@ALewites

3. What is Insightpool?
Insightpool’s intelligent social
marketing platform helps
marketers identify and nurture
their key target audience,
converting prospects to customers
and customers to advocates.
#Rainmaker2015

4. Growth in BDR Team in 2014
#Rainmaker2015
Jan
‘14
Jan
‘15
May
‘14
Aug
‘14
Nov‘14
First
BDR
Added
3
more
BDRs
Total
BDR=
4
Added
2
more
BDRs
Total
BDR=
6
Added
8
more
BDRs
Total
BDR=
14
Added
2
more
BDRs
Total
BDR=
16

5. #Rainmaker2015
Very few people in
our world answer
the phone.
So….

6. #Rainmaker2015
We Must Get Creative!

7. Lesson #1:
What works for others may not work for your organization
#Rainmaker2015

8. Lesson #2:
You can’t manage what you don’t measure.
#Rainmaker2015

9. Lesson #3: Test, Test, and Test again.
#Rainmaker2015

10. Lesson #4: Be Patient
#Rainmaker2015

11. #Rainmaker2015
We all want this….

12. #Rainmaker2015
When in reality it probably looks like this….

13. Stop by the Insightpool booth!
#Rainmaker2015
Win
a
Chromecast!
Request
your
CUSTOM
Insightpool
Social
Audit
Analysis!

14. Adam Lewites
Insightpool
Director, Client Partnerships
#Rainmaker2015
@ALewites
Thank you!