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1 11 meeting


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1 11 meeting

  1. 1. The Cup Shows Up! Now What?
  2. 2. The Sailing Renaissance <ul><li>America’s Cup Advocacy Meeting </li></ul>
  3. 3. MISSION: <ul><li>Unite the Bay Area sailing community to grow participation in sailing. </li></ul>
  4. 4. STRUCTURE <ul><li>Create a ’sailing roundtable' to: </li></ul><ul><li>coordinate sailing community initiatives </li></ul><ul><li>communicate </li></ul><ul><li>network </li></ul><ul><li>share 'best practices’  </li></ul><ul><li>volunteer driven </li></ul>
  5. 5. PROCESS <ul><li>Ideas contributed </li></ul><ul><li>Task Force/Committee created </li></ul><ul><li>Action plans developed </li></ul><ul><li>Support/participation solicited </li></ul><ul><li>Actions executed </li></ul><ul><li>Success celebrated! </li></ul>
  6. 6. Celebrate successes
  7. 7. The Cup Brings Attention What do we do with it?
  8. 8. It brings yachts. San Francisco 2013? Are we prepared?
  9. 9. America’s Cup Advocacy <ul><li>Grow sailing participation </li></ul><ul><li>Grow marine businesses </li></ul><ul><li>Support a successful America's Cup </li></ul><ul><li>Support Bay Area success </li></ul>
  10. 10. AC 34 Focus <ul><li>Marketing Sailing </li></ul><ul><li>Promoting participation </li></ul><ul><li>Social/Media outreach </li></ul><ul><li>Access to sailing and the Bay </li></ul><ul><li>New Sailors / Current Sailors </li></ul><ul><li>Out of town visitors </li></ul><ul><li>Technical: Anchorages/dinghy docks </li></ul>
  11. 11. How we sail The America’s Cup presents a very different view of sailing – we have our own message to communicate
  12. 12. March 8 th Cup Seminar (Save the Date) <ul><li>How to maximize the benefits of the Cup on the Bay. </li></ul><ul><li>2-6pm at GGYC </li></ul><ul><li>Speakers with experience in other Cup venues: Gary Jobson confirmed </li></ul><ul><li>Learn what’s needed to serve the Cup/spectators/sailing fans </li></ul>
  13. 13. Opportunities Sailing Talking Points Sailing impact statement Strictly Sail Pacific – Apr 14-17 Summer Sailstice - June 18 Sarcoma Cup / Media Cup – Aug 27/28