Mobil 1 in India

1. ABOUT MOBIL
THE MOBIL LEGACY
From the Wright brothers’ first flight to the launch of the first space station; from the first
automobiles to the latest Grand Prix cars, ExxonMobil’s engine oils have been continuously
keeping millions of vehicles performing at their very best.
For ExxonMobil, innovation, technological leadership and application expertise lie at the core of
the company’s product portfolios of advanced lubricant solutions.
MOBIL IN INDIA
 Mobil enjoys an established legacy as a product technology leader with the highest level
of expertise, working side-by-side with leading OEMs and component builders in India
 Through Mobil’s team of technical experts and a robust distributor network in India,
besides the company’s proactive initiatives in constant training support for its dealers and
distributors, the company continues to extend its leadership in this regional market
 Maruti Suzuki, Tata Motors are OEM majors that Mobil is exploring vital associations and
participation opportunities with, to provide and reach out to a larger customerbase in India
 Mobil’s collaboration with Maruti Suzuki is premised on Mobil’s high performance
lubricants and technology leadership.
 M1CCO is a unique service offering from Mobil that highlights Mobil’s commitment to
quality car care
 M1CCOs are aimed at providing quality car care within an optimum timeframe, using best-
in-class products and services. M1CCO also provides training to mechanics and
technicians, and product and material support to the workshops owners
 Mobil provides Mercedes-Benz (MB) India with the Mobil 1 lubricant technology, expertise
and support to develop next-generation lubricants for car engines and gearboxes
 Porsche chooses Mobil 1 because high-performance engines need high-performance
lubricants
MOBIL AND MOTORSPORTS
Almost since the brand’s coming into being over 40 years ago, Mobil 1 has been actively involved
in motorsports at all levels, from grassroots racing to NASCAR to its association with OEM-led
motorsports initiatives, such as those with Porsche and Maruti Suzuki; and the very pinnacle of

2. motorsport, Grand Prix racing. Motorsports continues to form a key element of the brand’s
heritage.
 Mobil’s history in motorsports officially began in 1978 with a sponsorship of the Williams
Formula 1 team
 Mobil’s 38-year involvement in Grand Prix Racing has seen it partner with three multi-race
and championship winning teams.
 Today, Mobil 1 and McLaren-Honda’s success on the track helps Mobil develop on-road
products that keep engines performing their best, year after year
 Mobil is also the Official Motor Oil of NASCAR, the Official Motor Oil of Formula Drift and
the Official Motor Oil of the Sports Car Club of America
 In India, Mobil has been an integral partner with leading OEMs and award-winning race
teams and is associated with Maruti Suzuki Motorsport’s local but highly prestigious
events – Desert Storm, Dakshin Dare and Raid de Himalaya. Mobil endeavours to take
motorsports to a different level in the country and support the spirit of motorsports
MOBIL 1
The primary role of a lubricant within any engine is minimizing friction, to both protect the internal
engine components as well as maximize power output. It is here that ExxonMobil’s team of
tribologists (scientists engaged in the study of interacting surfaces in relative motion) bring their
expertise to bear by developing and constantly improving the formulation of Mobil 1, a brand
synonymous with performance under the most extreme conditions. It is crucial that the engines
deliver as much power as possible from the fuel available – it is here that the low viscosity Mobil
1 formulation also plays a crucial role – helping optimize fuel consumption whilst also protecting
the engine at high operating temperatures.
MOBIL 1TM
RACE PERFORMANCE
Mobil 1 rightfully claims the position of being the world’s leading synthetic motor oil brand. The
key performance advantage of Mobil 1 is its ability to reduce friction, thereby improving power
output and reducing fuel consumption.
 Mobil 1 lubricates a modern Grand Prix racing engine for up to 5,000 km
 During the race, Mobil 1 separates and cools the moving parts in the V6 engine whilst
withstanding pressures of seismic proportions!
 Mobil 1 performs effectively to over 300°C (hot enough to melt tin and close to the
melting point of lead)

3.  Mobil 1 absorbs the stresses generated by the race engine, running at up to 15,000 rpm,
helping to improve efficiency and increase power
 The 3 critical areas of engine lubrication are: the ring/bore interface, the crankshaft
journal bearings and the valve train contacts
 Mobil 1 Racing Synthetic Gear Oil needs to allow for high-level performance such as
rapid downshift. The time taken for a single gear shift to occur is approximately 50
milliseconds
AT THE FOREFRONT – UNDER ANY DRIVING CONDITION
CHOOSING THE RIGHT ENGINE OIL
Keeping your car maintained means protecting your engine with quality motor oil that prevents
engine wear and breakdown, giving you longer engine life and peace of mind.
Suitable for all types of vehicles, Mobil 1 synthetic oil is uniquely designed to help provide
durability, optimum engine efficiency, anti-wear protection and quality, outstanding levels of
performance; whether you’re on the highway or in bumper to bumper traffic.
Even during extended oil change intervals, Mobil 1 keep engines running like new by helping them
combat sludge and deposit build-up, reduce wear and control oil breakdown.
FIGHTING MONSOON WOES
Withthe onset of monsoons,begins the mostgruelling of tests for your car’s engine – wet weather,
bad roads, constant clutch shifts, et al. In such conditions, you don’t want to be stranded in a wet
spot! Which is why your car’s engine needs the best of engine oils to ensure it continues running
smooth.
As The World's Leading Synthetic Engine Oil, Mobil 1 features a proprietary Multi-Layer Anti-
Wear technology that provides performance beyond conventional engine oils and allows Mobil 1
to exceed the toughest standards - delivering exceptional protection against engine wear, even
in challenging driving conditions … Now bring on the slush!
DEALING WITH A DESERT DRIVE
If you're planning to brave the desert, prepare your car to face the desert heat – let it experience
unsurpassed protection of Mobil 1 synthetic engine oil. With a superior resistance to high
temperatures, Mobil 1’s robust antioxidant system provides better resistance than conventional
mineral oils and keeps your car’s engine running like new. As the World's Leading Synthetic

4. Engine Oil, Mobil 1 provides exceptional protection against engine wear, even in extreme heat
and challenging driving conditions.
When driving on a roasting road, don’t forget to fill your car with Mobil 1.
WEAR PROTECTION, LIKE NO OTHER
Can your car engine be a power performer, while remaining protected at the same time? The
answer is an emphatic ‘Yes’; the answer is Mobil 1.
When engine oil comes with the ability to control wear, it yanks up performance in many ways.
How does Mobil 1 do this? The uniform-sized molecules in Mobil 1 synthetic motor oil reduce
engine friction. Less internal friction equals longer engine life. The oil also maintains a thin,
lubricating layer on all metal parts, letting them glide smoothly over each other, thus minimizing
wear and tear. Besides, Mobil 1’s high-performance additive system extends the protection cover
to engines under extreme stress.
GET ANTI-FREEZE
Hear of a cold start that never happened?
When the mercury plummets to those insane levels, the natural wax in conventional motor oils
thickens up. The science behind this says, ‘reduced viscosity’. What it means for you is that the
engine oil is no longer protecting critical engine parts. You don’t want that to happen now, do you?
The solution? Mobil 1, of course.
Mobil 1 synthetic motor oil contains greatly reduced levels of wax, so it stays all smooth and
unaffected at really low temperatures. At temperatures even as low as -40 degrees Celsius, your
car gets the oil it needs immediately after start-up!
SAVE FUEL, AND HOW
Can engine oil cut down your oil bill? Of course, yes. Ask us how.
The Mobil 1 family of fully synthetic engine oils can help you save fuel whether you drive petrol or
a diesel car. Mobil 1 oils have been specifically formulated to circulate with more ease than
traditional mineral oils, offering increased fuel efficiency. Traditional mineral oils take longer to
circulate, making the engine thirsty and less efficient. Try imagining an athlete on an adrenalin
rush. The principle’s almost the same.Mobil 1 fully synthetic oils get to work faster, soyour engine

5. reaches peak operating efficiency sooner. Mobil 1’s robust antioxidant system also reduces
degradation/decomposition of the oil, thus improving fuel economy.
Now that you’ve saved some cash on fuel, go on a drive.
BREEZE THROUGH SUMMER
The arrival of summer can be tough on your vehicle: everything from the paint down to the engine
is subjected to harsher conditions, and when you are driving your car through this scorching heat,
the anxiety upsurges. Mobil 1 advanced fully synthetic motor oils deliver exceptional performance
and protection for vehicles for all driving conditions – normal to extreme. Mobil 1 offers a full range
of temperature protection and can withstand high temperatures – even up to 260° C.
The motor oil you select this summer really matters. Choose Mobil 1 for an unmatched
performance.