Emflux Motors Press Release - 2018 Auto Expo

1. Emflux Press Release - 03
Emflux Motors is the brainchild of extremely passionate young people who were wanting to
do awesome stuff for the future of the human race based on a shared vision - Electric Vehicles
in this case - well, at least for a start. Emflux aims to build beautiful, desirable, and meaningful
products and services with zero compromise on quality and the vision these products are based
on, and the very first culmination of all of these factors has been willed into solid reality in the
avatar of the EMFLUX ONE - a fully faired superbike that packs enough tech and mech to go
neck to neck in performance with 700cc plus motorcycles. It's journey from vision, to concept,
to prototype has been riddled with challenges at every turn, but the passionate Emflux team
overcame every single one of them to successfully build their first prototype. It was a journey
that spanned a little over 500 days, and countless sleepless nights. And finally, it's here for the
world to see.
The Emflux team consists of 25 young engineers, designers, and others from various fields,
most of them fresh out of college, and it was founded at the core by the confluence of a common
vision shared by three guys from very different backgrounds - Varun Mittal, Ankit Khatry, and
Vinay Raj Somashekar. Every good company starts with a very personal journey - here are
theirs.
Varun Mittal is an IIT Delhi alumnus with a passion for electronics, robotics, and of course,
fast motorcycles. After winning Robocon India 2007, he went on to be part of two $100m+
B2C startups, Jumia and Jugnoo as vertical head, and the founder core member, respectively.
However, he met with a severe motorcycle accident that broke his femur shaft in half, and
ironically, that’s when he decided to pursue his dream of building performance motorcycles.
With an angel investment from Meher Roy, his friend of 15 years, he set off on this path. He
banded together a small team of electronics and mechanical engineers and started
conceptualizing and building the various circuits that would go into the motorcycle.
Ankit Khatry graduated with a BCA in Computer Applications from Bangalore University,
after which he went on to complete his MBA. He was Varun's friend and team mate during
their days at Jugnoo. With a keen eye for business management and expansion, he's helped
launch Jugnoo in 12 cities all across India working as Venture Launch Manager. However, his
passion was something else - Motorcycles. Being an avid motorcyclist, he's ridden his bike
across the Himachal when his parents were thinking he was relaxing on a beach somewhere in
Goa. It was his passion for motorcycles that put him in the same plane of thought as his would-
be Emflux co-founder, Varun.
Vinay Raj Somashekar, in parallel, was designing motorcycles for TVS. Coincidentally, he too
met with a severe motorcycle accident that shattered his left arm in four places. But that did
not dull his love for motorcycles and cars. He left TVS to pursue his dream of designing electric
vehicles for the future - a dream he’s had since his Mechanical Engineering days. After
graduating in 2008, he studied Industrial Design in SPD, Milan, and Transportation Design in
DSK ISD, Pune, and went on to win first prize at the national level for his Electric Scooter
design at the SIAM Automotive Design Challenge in 2014. This accolade landed him a job in
the TVS Design Studio. After he left TVS, however, is when the fun really began.
A common friend introduced Vinay to Varun and Ankit, and the trio quickly learnt that they
wanted to do the same thing. And thus began an exhaustive hiring process to find the best
potential talent across various fields - Electronics, Electrical, Mechanical Engineering, and

2. Design. The collective team quickly grew to 25, and with all of them working like units of a
well-oiled machine, the prototype went from inception to completion in less than a year and
half.
It all starts with the design. The first contact that the world has with any product is the way it
looks to your eyes, followed by the way it feels in your hands. The Emflux ONE was designed
to have the proportions and aggression of a superbike coupled with the calm and quiet of an
electric vehicle. The idea was to have big, clean, and beautifully flowing surfaces guided by
sharp purposeful lines, combined with a confident stance, strong proportions, and a sculpted
overall volume. Electric technology is clean and beautiful – and the design must be an
embodiment of that emotion. All the design panels were meticulously hand-crafted with
fiberglass. But design is not only about the external parts, and it is not only about looking good
– it’s also about what goes inside and how it works. In this regard, the design team worked in
tandem with the Mechanical Engineers to create a product that functions as beautifully as it
looks. Barring the brakes, tyres and the suspension, every single component on the motorcycle
has been designed and engineered in-house.
The mechanical systems were based off the design requirements. After many iterations of
design and conformability, a concept was created that could work well both in form and
function. The trellis frame was engineered to keep the design simple and effective, and to keep
the weight down while also providing optimum rigidity for improved handling and riding
dynamics. It was also designed to house the 9.7 kWh battery pack which is the single biggest
and heaviest component on the motorcycle. The trellis single sided swing-arm, the first of its
kind in India came with its own set of challenges, and it too was designed for minimum weight
and maximum strength. The 60 kW motor, coupled with the single speed reduction gearbox,
have also been packaged for mass centralization. All of these components come together
seamlessly to give you a package that’s not only robust, but beautiful. But of course, this
motorcycle wouldn’t be complete without the very things that turn the wheel – the Electrical
and Electronic components.
The electric drivetrain components available in the market were nowhere near as powerful or
inter-compatible as the ones that would be needed to run this motorcycle, so the engineers at
Emflux decided to develop all the components in-house. It was important that all the electronic
components work together as one cohesive unit. The drivetrain includes the battery pack, the
BMS, an on-board charger, the motor controller, and the motor which is run by a powerful
master controller capable of running powerful neural networks. Everything is controlled
digitally to improve performance and convenience via over-the-air updates. These are some of
the most power-dense circuits in the industry. For example, the motor controller which weighs
only 2 kilos including the casing and heat sink can still deliver 60 kW of power. The charging
stations christened WARP Charger will be installed on highways and other strategic points
once the law allowing resale of electricity is changed.
Team Emflux has had an incredible journey so far. This journey was made possible by
investments from people who believed in their potential and ability to successfully pull off a
project of such complexity. One such investor, Nikhil Arora, had this to say - "Team Emflux
have pulled off something quite exceptional. I have seen Varun, Ankit, and Vinay's incredible
perseverance to plan and execute Emflux One from scratch. They have created a high-
performance and truly gorgeous machine blending the best of clean tech and design. Most
importantly, all critical elements are made in-house and in India. Electric is the future and I'm
confident Emflux is very well positioned to gain from this inflection point. Can't wait to get

3. my hands on it!" said Nikhil Arora, Founder CEO of Millennial-focused media platform
Transfin., as well as investor and member of Emflux Motors' Board. Nikhil regularly provides
inputs on Emflux's investment and strategic initiatives by leveraging Transfin.'s close
understanding of India's financial and EV policy ecosystem.
Another investor, Meher Roy, who has participated in all of Emflux's funding rounds
commented: "I admire the Emflux team for their self-belief and the ability to risk it all on the
conviction that they have a great product. In the past two years, I've seen the company grow
from a two-man concept, to a collection of strewn components, to a beautiful but theoretical
design, to a working but visually unappealing prototype and finally to India's first beautiful
performant electric sports bike. Witnessing this journey gives me faith that this company will
change the future of the Indian transportation industry."
Recently the company raised funding from angel investors like Narendra Sujan, Director of
Sujan Group; Samar Singla, co-founder of Click-labs and Jugnoo and Fabian Brian Crain, co-
founder of Chorus One and Epicenter. Existing investor Meher Roy also participated in the
round.
Emflux aims to help other companies develop their EV solutions by leveraging the patentable
technologies they developed for Emflux ONE. They can develop the electric drivetrain
including the battery, BMS, charger, motor controller and the motor for 2 as well as 4 wheelers.
Emflux will generate revenue by selling premium performance bikes and also by licensing their
technology to OEM companies as well as developing customized solutions for others. Emflux
plans to produce just 199 units of the Emflux ONE for the Indian market and another 300 for
the export. The standard version of the Emflux ONE is priced at 6Lakh (~USD 9350) on road
and with the three performance upgrades of Ohlins suspension, forged alloy wheels and
ultralight carbon fiber panels, the price will be 11Lakh (~USD 17150) on road.