The document provides tips for earning digital sponsorship dollars. It discusses preparing for sponsors by researching potential partners, tailoring sponsorship packages, and measuring results. The three key steps outlined are to 1) prepare by learning about sponsors' businesses and industries, 2) personalize sponsorship packages with various digital and event opportunities, and 3) provide measurable results using analytics and surveys to demonstrate return on investment. The overall message is that digital sponsorships are a cost-effective way to earn funds when the right preparation, personalization, and reporting is followed.
24. SUCCESSFUL SALES RULES
• Start early in the year
• For sponsorship, it’s typically 50/25/25
• Network in your industry
• Join relevant organzations
• Make just 5 calls a day- spread out the task!
• Keep in touch with former sponsors
25. MORE SUCCESSFUL SALES RULES
• Research your competitors/friends
• See what works for them!
• Ask for the order and follow through
• Understand the VALUE of what you’re selling
• Never give up!
• Ask if you can follow up in one year to see if the situation has changed
26. GET EDUCATED
BE SMART ABOUT WHAT YOU ARE OFFERING YOUR SPONSOR
• Learn about potential sponsors’ businesses
Online Research
• Know the difference between a Sponsor & a Donor
Sponsor- receives a benefit from their contribution
Donor- supports your cause without expected return
28. FIND THE RIGHT FIT
• Think of it as targeted
prospecting instead of random
• What do you have in common
with a potential sponsor?
• What can you offer that will
benefit your sponsors the
most?
29. GET ORGANIZED
MAKE IT EASY FOR YOUR SPONSORS TO LOVE YOU
• Make information about sponsorships clear, concise & available online
• Organize your invoicing
• Allow sponsors to pay online- a digital bonus!
• Add a sponsor’s logo to your website DURING a sponsor meeting!
• Know your businesss
30. GET INVOLVED
FIND THINGS YOU CAN DO TO SUPPORT YOUR SPONSOR’S BUSINESS
• Can you use their product/service at your events?
• Ex: Could use your waste management sponsors services at your events
• Social media giveaways using their products?
• Can you recommend their product/service?
• Can you volunteer or send volunteers to their organization?
50. APP OPPORTUNITIES
• Splash page (opening page)
• Certain App functions—for example an interactive map could
be sponsored by Garmin, dining info by a gourmet restaurant
in the area, etc.
• Banner ads within the app
58. DON’T BE AFRAID OF FREE
We can’t give away the profits!
Maybe you can’t afford NOT to.
Making sponsors feel special will go a long way. Most digital
marketing doesn’t cost you anything but time & effort.
59. • OFFER one social media post, plan to give
two –It’s FREE.
• GIVE unpurchased sponsorship benefits to
an existing sponsor
• SHARE your sponsors’ posts on your
Facebook wall—quickly becoming the
best way to gain exposure on Facebook,
and businesses will appreciate it!
FREE IDEAS
81. ADD VALUE
YEAR-ROUND MARKETING
• Collateral Materials
• Media Exposure
ON SITE EVENT POMOTION
• Logos on Merchandise
• Signage
• Call outs via PA
• Play commercials
• Booths
HOSPITALITY
• Tickets to Events
• Recognition Dinners
• VIP Areas
• Your services
WHAT ELSE IS VALUABLE TO YOUR SPONSOR AND WHAT CAN YOU OFFER?
91. OPPORTUNITIES VARY
• Don’t be discouraged!
• Many reasons people partner with you.
• Make sure you’re prepared with the right information when you meet with
them.
THE WORST THING TO DO IS TO SAY I CAN’T!
98. PER TWEET
• You can now view analytics from your twitter account!
• Go to http://analytics.twitter.com/
• Provided because of advertising on Twitter
99.
100.
101.
102.
103. EVENT SURVEY BENEFITS
• Assisting and measuring ROI
• Audience research on recognition/recall
• Audience research on attitude/image
• Post event report/ fulfillment audit
• Leverage ideas for more success in the future
• Could provide audience contact information to sponsors
104. 1 2 3
PREPARE PERSONALIZE PROVIDE
THREE P’s OF SPONSORSHIP
105. FINAL TIPS
• Written goals can help- know what you want to achieve
• Be willing to negotiate & go the extra mile
• Remember to have fun!