1. Getting a Distributed Marketing Management Platform
Initiative Launched at Your Organization

2. Issues Distributed Marketers Face
• The need for speed to market, brand
consistency, local relevance, local autonomy
and control issues
• A distributed marketing management platform
can alleviate these challenges, making it easier
to achieve all the above issues

3. The Four-Step Process
• Aligning the basics
• Understanding the organizational impact
• Building a value case for the investment
• Developing a roadmap

4. Aligning the Basics
• Executing a campaign requires a series of
coordinated steps that add value to the final
outcome
• Marketers are often amazed at the impact an
automated distributed marketing management
platform makes
• Costs are reduced and revenues often
increase because of better engagement with
consumers
• Once key needs have been identified, begin
prioritizing them
* Get the full worksheet for prioritizing your key
needs when you download the entire guidebook
4

5. Understanding the
Organizational Impact
• Develop a comprehensive list of all potential
stakeholders. Some departments typically
involved are:
• Marketing, IT, Procurement, Field
Marketing, Sales, Finance and Legal and
Regulatory
• Special attention has to be placed on key roles
in any potentials initiative including the
executive and steering committee
• The executive sponsor has ultimate
* Get the full worksheet when you download the entire
responsibility for the success of the project guidebook
team
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6. Building the Value Case
• Determine how your organization will define
success
• Some common ways to define marketing
improvement success:
• On-time and on-budget completion of
initiative
• Reduction in production costs
• Local marketer activity level
• Brand compliance by local marketers
• Increase in revenue
• Reduction in campaign cycle time
* Get the full worksheet when you download the entire
• Cost of localized assets guidebook
• Employee satisfaction
6

7. Building the Value Case:
NPV and ROI
• The two most common financial measures to
define success are net present value (NPV)
and return on investment (ROI)
• NPV requires a cataloging of cash flows in and
out over the life of the initiative
• An NPV calculation is an excellent predictor for
your initiatives success
• ROI can be challenging to measure for
marketers, but it’s key to building a case for
your initiative
• Any proposal must outline how ongoing ROI
will be calculated
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8. Developing a Roadmap
• The roadmap will help to communicate the
initiative, garner executive buy-in and get
budget approval
• A roadmap is a plan that matches short-
term and long-term goals with a distributed
marketing management platform
• Whether your organization is small or
large, a widely communicated initiative
with a well thought out case statement and
roadmap will be requested and will help
ensure support and approval
* Get the full worksheets when you download the entire
guidebook
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9. For More Information
• Download the entire guidebook • sales@saepio.com
complete with everything you need to • www.saepio.com
get a marketing asset management • 877.468.7613
platform launched
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