Getting a Distributed Marketing Management PlatformInitiative Launched at Your Organization
Issues Distributed Marketers Face•   The need for speed to market, brand    consistency, local relevance, local autonomy  ...
The Four-Step Process•   Aligning the basics•   Understanding the organizational impact•   Building a value case for the i...
Aligning the Basics•    Executing a campaign requires a series of     coordinated steps that add value to the final     ou...
Understanding theOrganizational Impact•   Develop a comprehensive list of all potential    stakeholders. Some departments ...
Building the Value Case•   Determine how your organization will define    success•   Some common ways to define marketing ...
Building the Value Case:NPV and ROI•   The two most common financial measures to    define success are net present value (...
Developing a Roadmap•   The roadmap will help to communicate the    initiative, garner executive buy-in and get    budget ...
For More Information•   Download the entire guidebook                •   sales@saepio.com    complete with everything you ...
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Getting a Distributed Marketing Management Platform Initiative Launched

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Getting a Distributed Marketing Management Platform Initiative Launched

  1. 1. Getting a Distributed Marketing Management PlatformInitiative Launched at Your Organization
  2. 2. Issues Distributed Marketers Face• The need for speed to market, brand consistency, local relevance, local autonomy and control issues• A distributed marketing management platform can alleviate these challenges, making it easier to achieve all the above issues
  3. 3. The Four-Step Process• Aligning the basics• Understanding the organizational impact• Building a value case for the investment• Developing a roadmap
  4. 4. Aligning the Basics• Executing a campaign requires a series of coordinated steps that add value to the final outcome• Marketers are often amazed at the impact an automated distributed marketing management platform makes• Costs are reduced and revenues often increase because of better engagement with consumers• Once key needs have been identified, begin prioritizing them * Get the full worksheet for prioritizing your key needs when you download the entire guidebook 4
  5. 5. Understanding theOrganizational Impact• Develop a comprehensive list of all potential stakeholders. Some departments typically involved are: • Marketing, IT, Procurement, Field Marketing, Sales, Finance and Legal and Regulatory• Special attention has to be placed on key roles in any potentials initiative including the executive and steering committee• The executive sponsor has ultimate * Get the full worksheet when you download the entire responsibility for the success of the project guidebook team 5
  6. 6. Building the Value Case• Determine how your organization will define success• Some common ways to define marketing improvement success: • On-time and on-budget completion of initiative • Reduction in production costs • Local marketer activity level • Brand compliance by local marketers • Increase in revenue • Reduction in campaign cycle time * Get the full worksheet when you download the entire • Cost of localized assets guidebook • Employee satisfaction 6
  7. 7. Building the Value Case:NPV and ROI• The two most common financial measures to define success are net present value (NPV) and return on investment (ROI)• NPV requires a cataloging of cash flows in and out over the life of the initiative• An NPV calculation is an excellent predictor for your initiatives success• ROI can be challenging to measure for marketers, but it’s key to building a case for your initiative• Any proposal must outline how ongoing ROI will be calculated 7
  8. 8. Developing a Roadmap• The roadmap will help to communicate the initiative, garner executive buy-in and get budget approval• A roadmap is a plan that matches short- term and long-term goals with a distributed marketing management platform• Whether your organization is small or large, a widely communicated initiative with a well thought out case statement and roadmap will be requested and will help ensure support and approval * Get the full worksheets when you download the entire guidebook 8
  9. 9. For More Information• Download the entire guidebook • sales@saepio.com complete with everything you need to • www.saepio.com get a marketing asset management • 877.468.7613 platform launched Facebook Twitter LinkedIn

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