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Landmarkalliance launchesinAfricatofightCOVID-19misinformation
03 December2020
Brazzaville - The WorldHealthOrganization(WHO) todaylaunchedanew alliance,the Africa
InfodemicResponse Alliance (AIRA),tocoordinate actionsandpool resourcesincombating
misinformationaroundCOVID-19pandemicandotherhealthemergenciesinAfrica.
Digital platformshave beeninundatedwithCOVID-19-relatedinformationsincethe pandemicbegan
inlate 2019. Informationaboutthe virushasbeensharedandviewedover270 billiontimesonline
and mentionedalmost40 milliontimesonTwitterandweb-basednewssitesinthe 47 countriesof
the WHO AfricanRegionbetweenFebruaryandNovember2020, accordingto UN Global Pulse,the
UnitedNations’Secretary-General’sinitiative onbigdataandartificial intelligence.
A large proportionof thisinformationisinaccurate andmisleadingandcontinuestobe sharedby
social mediausersintentionallyorunknowinglyeveryday.The COVID-19infodemicisamplified
online throughsocial mediabuthealthmisinformationisalsocirculatingoffline.
Measuringpreciselyhowmuchof whatiscirculatingismisinformationisdifficult,butfact-checking
organizationsinAfricasaytheyhave debunkedmore than1000 of such misleadingreportssince the
onsetof the pandemic.Some of the widelysharedmisinformationinclude conspiraciesaround
unproventreatments,false curesandanti-vaccinemessages.
“In healthemergencies,misinformationcankill andensure diseasescontinue tospread.Peopleneed
proven,science-basedfactstomake informeddecisionsabouttheirhealthandwellbeing,anda glut
of information –aninfodemic–withmisinformationinthe mix makes ithardtoknow what isright
and real.Thiscrucial newalliance bringsuniquereach,knowledgeandskillstohelpstopthe impact
of dangerousmisinformation,”saidDrMatshidisoMoeti,WHO Regional DirectorforAfrica.
Amongothers,the AfricaInfodemicResponseAlliance willworkcollaborativelytocounterfalse
informationaroundCOVID-19vaccinesandcomplementonthe groundpublichealthawareness
raisingandcommunityengagementeffortsbycreatingdemandforvaccinesinthe region.
The networkis the firstinitiative of itskindanditbringstogether13 international andregional
organizationsandfact-checkinggroupswithexpertiseindataandbehavioural science,
epidemiology,research,digitalhealth,andcommunicationstodetect,disruptandcounterdamaging
misinformationonpublichealthissuesinAfrica.
The Alliance will encourage proactivedisclosure bydataholdersandsupportjournalistsandmedia
outletstoeffectivelyshare lifesavinginformationbasedonscientificevidence anddebunk
disinformationonhealthissues.
It alsoaimsto supportindividual Africancountriesindevelopingtailoredinfodemicmanagement
strategies,includinganalysingtrendsandbehaviours,recruitingspecialistsandrefiningsystematic
engagementstrategies rootedinresearchandanalytics.
Thisinitiative putsintopractice keyrecommendationsoninfodemicmanagementthatwere
developedbyover1300 expertsfromacrossdisciplinesinearly2020 underthe auspicesof WHO’s
global InformationNetworkforEpidemics(EPI-WIN).
The Alliance membersare AfricaCDC,the International Federationof the RedCrossand Red
CrescentSocieties(IFRC),the UnitedNationsVerifiedinitiative,the UnitedNationsChildren’sFund
(UNICEF),The UnitedNationsEducational,ScientificandCultural Organization(UNESCO) andUnited
NationsGlobal Pulse.Participatingandsupportingbodiesinclude AfricaCheck,Agence France-
Presse FactCheck,PesaCheck,DubawaandMeedan.
Dr Moeti spoke duringavirtual pressconference todayfacilitatedbyAPOGroup.She wasjoinedby
Dr Adinoyi BenAdeiza,DeputyRegional DirectorandHeadof Health,IFRCAfrica;Mr Guy Berger,
Directorfor StrategyandPolicyinthe Fieldof CommunicationandInformation,UNESCO;DrAhmed
Ogwell Ouma,DeputyDirector,AfricaCentresforDisease ControlandPrevention;MsNatalie Fol,
Regional CommunicationsforDevelopmentAdvisor,UNICEFEastand SouthernAfricaRegional
Office; andLee Mwiti,Chief Editor,AfricaCheck.

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Landmark alliance launches in africa to fight covid

  • 1. Landmarkalliance launchesinAfricatofightCOVID-19misinformation 03 December2020 Brazzaville - The WorldHealthOrganization(WHO) todaylaunchedanew alliance,the Africa InfodemicResponse Alliance (AIRA),tocoordinate actionsandpool resourcesincombating misinformationaroundCOVID-19pandemicandotherhealthemergenciesinAfrica. Digital platformshave beeninundatedwithCOVID-19-relatedinformationsincethe pandemicbegan inlate 2019. Informationaboutthe virushasbeensharedandviewedover270 billiontimesonline and mentionedalmost40 milliontimesonTwitterandweb-basednewssitesinthe 47 countriesof the WHO AfricanRegionbetweenFebruaryandNovember2020, accordingto UN Global Pulse,the UnitedNations’Secretary-General’sinitiative onbigdataandartificial intelligence. A large proportionof thisinformationisinaccurate andmisleadingandcontinuestobe sharedby social mediausersintentionallyorunknowinglyeveryday.The COVID-19infodemicisamplified online throughsocial mediabuthealthmisinformationisalsocirculatingoffline. Measuringpreciselyhowmuchof whatiscirculatingismisinformationisdifficult,butfact-checking organizationsinAfricasaytheyhave debunkedmore than1000 of such misleadingreportssince the onsetof the pandemic.Some of the widelysharedmisinformationinclude conspiraciesaround unproventreatments,false curesandanti-vaccinemessages. “In healthemergencies,misinformationcankill andensure diseasescontinue tospread.Peopleneed proven,science-basedfactstomake informeddecisionsabouttheirhealthandwellbeing,anda glut of information –aninfodemic–withmisinformationinthe mix makes ithardtoknow what isright and real.Thiscrucial newalliance bringsuniquereach,knowledgeandskillstohelpstopthe impact of dangerousmisinformation,”saidDrMatshidisoMoeti,WHO Regional DirectorforAfrica. Amongothers,the AfricaInfodemicResponseAlliance willworkcollaborativelytocounterfalse informationaroundCOVID-19vaccinesandcomplementonthe groundpublichealthawareness raisingandcommunityengagementeffortsbycreatingdemandforvaccinesinthe region. The networkis the firstinitiative of itskindanditbringstogether13 international andregional organizationsandfact-checkinggroupswithexpertiseindataandbehavioural science, epidemiology,research,digitalhealth,andcommunicationstodetect,disruptandcounterdamaging misinformationonpublichealthissuesinAfrica. The Alliance will encourage proactivedisclosure bydataholdersandsupportjournalistsandmedia outletstoeffectivelyshare lifesavinginformationbasedonscientificevidence anddebunk disinformationonhealthissues. It alsoaimsto supportindividual Africancountriesindevelopingtailoredinfodemicmanagement strategies,includinganalysingtrendsandbehaviours,recruitingspecialistsandrefiningsystematic engagementstrategies rootedinresearchandanalytics. Thisinitiative putsintopractice keyrecommendationsoninfodemicmanagementthatwere developedbyover1300 expertsfromacrossdisciplinesinearly2020 underthe auspicesof WHO’s global InformationNetworkforEpidemics(EPI-WIN). The Alliance membersare AfricaCDC,the International Federationof the RedCrossand Red CrescentSocieties(IFRC),the UnitedNationsVerifiedinitiative,the UnitedNationsChildren’sFund (UNICEF),The UnitedNationsEducational,ScientificandCultural Organization(UNESCO) andUnited
  • 2. NationsGlobal Pulse.Participatingandsupportingbodiesinclude AfricaCheck,Agence France- Presse FactCheck,PesaCheck,DubawaandMeedan. Dr Moeti spoke duringavirtual pressconference todayfacilitatedbyAPOGroup.She wasjoinedby Dr Adinoyi BenAdeiza,DeputyRegional DirectorandHeadof Health,IFRCAfrica;Mr Guy Berger, Directorfor StrategyandPolicyinthe Fieldof CommunicationandInformation,UNESCO;DrAhmed Ogwell Ouma,DeputyDirector,AfricaCentresforDisease ControlandPrevention;MsNatalie Fol, Regional CommunicationsforDevelopmentAdvisor,UNICEFEastand SouthernAfricaRegional Office; andLee Mwiti,Chief Editor,AfricaCheck.