How to leverage the cloud giants to scale to 100 million arr and beyond with snowflake, crowd strike, sumo logic, and sapphire ventures
For businesses both small and large, a successful partner program can yield impressive revenues. Selling your product via a partner is an important sales strategy for any successful company. Recently, an interesting and fruitful partner opportunity has emerged for startups, enterprises and cloud providers alike. It’s called cloud marketplaces and it can help you scale your business to $100M and beyond.Companies are shifting workloads to cloud providers such as Google Cloud Platform, Amazon Web Services, and Microsoft Azure. As such, they’re allocating larger percentages of their IT budget to an annual enterprise agreement with these cloud providers and utilizing those commitments to acquire software and technology through cloud marketplaces. SaaS startups that successfully leverage cloud marketplaces as part of their partner program and sales strategy can increase opportunity flow, accelerate deal velocity, reduce procurement complexity, and increase deal size. While the benefits of cloud marketplaces can be enormous, it’s a new and nascent channel for most startups and their revenue leaders. To help revenue and sales leaders navigate and identify ways to leverage cloud marketplaces, join Sapphire Ventures, Snowflake, Tackle.io, and Crowdstrike to understand:How to successfully sell enterprise software through the major cloud marketplaces What investments and alignment you need at your company need to be successful transacting on cloud marketplaces What benefits B2B software companies can expect by selling through cloud marketplaces How to cultivate and enable a successful co-sell relationship with cloud marketplaces
