The SaaS ecosystem in Southeast Asia (age, funding

1. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
1st
SaaS Business Asia survey
Q4 2014
• $ are US$
• Survey was run in December 2014 among SaaS companies
identified at the time in “Maps of SaaS in Southeast Asia”.
• Answers are from 32 founders and/or CEOs of the companies

2. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Ecosystem: age of companies
72% of regional SaaS companies are younger than 2 years old
• More and more SaaS are getting started, with more than a third in
their first year
Based on 32 answers

3. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Ecosystem: business models
2/3 of SaaS companies have SaaS/Subscriptions as key part of
their business:
• 24% are just getting started with the SaaS model. Consulting/
services is still the majority of their revenues
• 70% of SaaS companies which make more than 50% of their
revenues from subscriptions.
Based on 32 answers

4. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Ecosystem: funding
Half of SaaS companies grew organically or with little funds.
• 1 SaaS company out of 4 did not raise money so far. When adding
those who raise less than $100k, it’s close to 50% of companies.
• More than 1/3 of companies raised more than half a million.
Based on 32 answers

5. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Softwares used for Analytics and Business Intelligence
…other softwares in use include:
Keen.io, Geckoboard, Tableau, Periscope, AppAnnie
97% use
Google Analytics
30%
Mixpanel
15%
KissmetricsGoogle Analytics is the clear leader
for analytics
Based on 32 answers

6. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Technology platforms used by SaaS businesses in Southeast Asia
…other include:
Google Cloud, Microsoft Azure…
80% use
Amazon Web
Services (AWS)55%
GitHub
20%
Heroku
AWS is the
clear leader for web hosting20%
Digital Ocean
10%
SoftLayer
Based on 32 answers

7. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Marketing is done with…
…other softwares in use include:
HubSpot, TweetDeck, Customer.io, Mailgun, Evenesis
70% use
MailChimp
30%
SendGrid
20%
Intercom
The chimp gives high fives to
Southeast Asian SaaS companies
Based on 32 answers

8. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Customers are taken care off with…
…others include:
Twitter, Zoho, Insightly, RelateIQ
30% use
ZenDesk
6%
UserVoice
6%
FreshDesk
However… 40% of SaaS companies are not using
any dedicated Customer Support software.
The rest love ZenDesk
Based on 32 answers

9. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Southeast Asian SaaS companies also use…
Zopim (for 45%), Slack (40%), Salesforce (20%)
Visual Website Optimiser, Optimizely, Pie
And payments are fragmented with no leading gateway
Paypal, iPay88, Stripe, ChargeBee, Pinpayment
Based on 32 answers

10. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Metrics: Conversion visitors to leads
A conversion rate of 5 to 10% is standard
• Only 17% of companies achieve a conversion above 20%
Based on 24 answers

11. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Metrics: Average Revenue Per Account
Half of companies are monetising their customers between
$50 to $499 a month
• 16% are able to charge more than $500 a month
Based on 26 answers

12. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Metrics: MRR growth
79% of SaaS companies are growing at more than 10% per
month
Based on 23 answers

13. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific
1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia
Customer Acquisition Channels split by company
Every SaaS company use a unique
combination of marketing channels,
depending on its target customers and
growth stage.
Based on 32 responses