1. Introduction to how Amazon works
● You can find beauty supplies, clothing, jewelry, gourmet
food, sporting goods, pet supplies, books, CDs, DVDs,
computers, furniture, toys, garden supplies, bedding and
almost anything else you might want to buy. What makes Amazon
a giant is in the details. Besides its tremendous product
range, Amazon makes every possible attempt to customize the
buyer experience.
● The embedded marketing techniques that Amazon employs to
personalize your experience are probably the best example of
the company's overall approach to sales: Know your customer
very, very well. Customer tracking is an Amazon stronghold.
● The other main feature that puts Amazon.com on another level
is the multi-leveled e-commerce strategy it employs.
Amazon.com lets almost anyone sell almost anything using its
platform.

2. Amazon Technology
● The massive technology core that keeps
Amazon running is entirely Linux-
based.
● Amazon's sales volume means that
hundreds of thousands of people send
their credit card numbers to Amazon's
servers every day, and security is a
major concern.
● Amazon employs the Netscape Secure
Commerce Server using the SSL
protocol.

3. Amazon E-commerce
● Amazon.com has always sold goods out of its own
warehouses.Both retailers and individual sellers utilize the
Amazon.com platform to sell goods. Large retailers like
Nordstrom, Land's End and Target use Amazon.com to sell their
products in addition to selling them through their own Web
sites. The sales go through Amazon.com and end up at
Nordstrom.com, Land's End.com or Target.com for processing
and order fulfillment. Amazon essentially leases space to
these retailers, who use Amazon.com as a supplemental outlet
for their online sales.
● Small sellers of used and new goods go to Amazon Marketplace,
Amazon zShops or Amazon Auctions. At Marketplace, sellers
offer goods at a fixed price, and at Auctions they sell their
stuff to the highest bidder.
● The level of integration that occurs on Amazon is a
programming feat that few (if any) online sales sites can
match.

4. Amazon E-commerce
● Another sales channel called Amazon Advantage is a place
where people can sell new books, music and movies directly
from the Amazon warehouse instead of from their home or
store. Sellers ship a number of units to Amazon, and Amazon
handles the entire sales transaction from start to finish.
● One of the latest additions to Amazon's repertoire is a
subsidiary company called Amazon Services. Through Amazon
Services, Amazon sells its sales platform, providing complete
Amazon e-commerce packages to companies looking to establish
or revamp their e-commerce business.

5. Amazon Tools, Marketing and Community
● The goal is pretty straightforward: "To be
Earth's most customer-centric company where
people can find and discover anything they want
to buy online."
● Amazon recommends products that are:
– similar to what you're currently searching for
(on-the-fly recommendations that use up tons
of processing power)
– related to what you've searched for or clicked
on at any time in the past
– purchased by other people who've searched for
what you're searching for or have bought what
you've bought

6. Amazon Tools, Marketing and Community
● Amazon's gift-giving recommendations collect
data on the stuff you buy for other people.
● there's a community on Amazon.com that's
based on people providing even more
information about themselves to other Amazon
users.
● Amazon Services is building complete e-
commerce solutions for companies that are
potential Amazon competitors, leaving open
the possibility that Amazon will ultimately
head in the direction of technology service
over retail sales.