1. How amazon works
● In 1995, Amazon.com sold its first book, which
shipped from Jeff Bezos' garage in Seattle. In
2006, Amazon.com sells a lot more than books
and has sites serving seven countries, with 21
fulfillment centers around the globe totaling
more than 9 million square feet of warehouse
space

2. Amazon Technology
● The massive technology core that keeps
Amazon running is entirely Linux-based. As of
2005, Amazon has the world's three largest
Linux databases, with a total capacity of 7.8
terabytes (TB), 18.5 TB and 24.7 TB
respectively [ref].

3. Amazon E-commerce
● Amazon.com has always sold goods out of its
own warehouses. It started as a bookseller,
pure and simple, and over the last decade has
branched out into additional product areas and
the third-party sales that now represent a good
chunk of its revenue (some estimates put it at
25 percent).

4. Amazon Tools, Marketing and
Community
● The goal is pretty straightforward: "To be
Earth's most customer-centric company where
people can find and discover anything they
want to buy online." The implementation is
complex, massive and dynamic. Amazon's
marketing structure is a lesson in cost-efficiency
and brilliant

5. Lots More Information
● Amazon's marketing structure is a lesson in
cost-efficiency and brilliant self-promotion.
Amazon's associates link to Amazon products
in order to add value to their own Web sites,
sending people to Amazon to make their
purchases.

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